What does it really take to break through the noise and get your book noticed?

In this episode, I talk with Leah Paulos, founder of Press Shop PR and Book Publicity School. With 25+ years in the literary publicity world, Leah has worked on campaigns for authors like Ruth Bader Ginsburg, John Lewis, and Neil deGrasse Tyson — and now she’s using that experience to demystify the PR process for authors of all stripes.

We discuss:

• Why standing out in today’s media landscape is harder than ever

• The biggest myths authors believe about publicity

• What publishers actually do — and what they don’t

• Why early prep is essential (and how to start)

• The power of small podcasts, niche influencers, and digital storytelling

• How authenticity and integrity are the new currency in publicity

• Why she’s committed to offering more affordable PR options for emerging writers

Whether you're traditionally published or indie, debut or veteran, this conversation is packed with actionable advice and honest insights from one of the best in the business.

Website: pressshoppr.com
Twitter (X): @pressshoppr
LinkedIn: https://www.linkedin.com/in/leahpaulos
Facebook: @PressShopPR

Award-winning author Sean Murphy in conversation with creative thinkers, spanning the literary, music, art, politics, and tech industries. As a cultural critic, professor, founder of a literary non-profit, Sean is always looking to explore and celebrate the ways Story is integral to how we define ourselves, as artists and human beings. This Substack newsletter and weekly podcast peels back the layers of how creativity works, why it matters, how our most brilliant minds achieve mastery. Join us to explore how our most successful and inspired storytellers engage by discussing craft, routines, brand, and mostly through authentic and honest expression.

Website: seanmurphy.net
Substack: seanmurphy.live
Twitter: @bullmurph
Instagram: @bullmurph
Facebook: facebook.com/AuthorSeanMurphy
LinkedIn: linkedin.com/in/sean-murphy-4986b41

Today on STC, I’m joined by someone I’ve had the pleasure of working with (and learning from) for years: Gregg Wilhelm, Director of Mason Creative Writing, co-founder of Watershed Lit, and long-time literary advocate and publishing pro. Gregg’s experience spans every corner of the literary world—from launching presses to running CityLit, mentoring students, and staying in the fray as the arts face new pressures and provocations.

In this conversation, we go deep on:

• The state of MFA programs and the future of English majors

• Why fewer students are reading (and how to bring them back)

• The collapse of public arts funding and what can (or can’t) replace it

• How to maintain faith and focus when AI, apathy, and anti-humanities sentiment threaten to flatten everything we care about

• The power of literary citizenship—not just as a concept, but as a lifeline for community and creative survival

I’ve always admired Gregg for his tireless advocacy, his unshakable belief in writers and teachers, and his realism that never tips into resignation. He’s someone who doesn’t just talk about “resistance,” he builds platforms, creates programs, and helps train the next generation of literary citizens.

This episode is especially relevant for:

• Writing students and aspiring educators

• Anyone navigating the literary world post-Covid / mid-AI

• Advocates trying to make sense of a shrinking public square for the arts

• Listeners who want to be reminded why stories still matter—and how we can keep telling them, even now

If you dig it, please share with a teacher, student, or friend trying to do the good work.

Instagram: @greggwilhelm
Facebook: Gregg Wilhelm
LinkedIn: Gregg Wilhelm
Website: greggwilhelm.com
CityLit Project: @citylitproject

Award-winning author Sean Murphy in conversation with creative thinkers, spanning the literary, music, art, politics, and tech industries. As a cultural critic, professor, founder of a literary non-profit, Sean is always looking to explore and celebrate the ways Story is integral to how we define ourselves, as artists and human beings. This Substack newsletter and weekly podcast peels back the layers of how creativity works, why it matters, how our most brilliant minds achieve mastery. Join us to explore how our most successful and inspired storytellers engage by discussing craft, routines, brand, and mostly through authentic and honest expression.

Website: seanmurphy.net
Substack: seanmurphy.live
Twitter: @bullmurph
Instagram: @bullmurph
Facebook: facebook.com/AuthorSeanMurphy
LinkedIn: linkedin.com/in/sean-murphy-4986b41

This week, I was delighted to be joined by Emma Sarappo, senior associate editor at The Atlantic, where she writes and commissions coverage on books, poetry, and literary culture. Formerly the arts editor at Washington City Paper, Emma’s work has also appeared in Preservation, Pacific Standard, Washingtonian, The Bitter Southerner, and beyond.

In other words: she’s the real deal, and she’s got the literary chops to prove it.

In this wide-ranging and lively conversation, we dug into everything from The Atlantic's ambitious recent packages on The Best American Novels of the 20th Century and The Best American Poetry of the 21st Century, to the state of critical discourse, comics, canons, and the eternal (and eternally tricky) question: what makes a work “great”?

Topics We Covered

• The process behind curating landmark literary lists for The Atlantic

• How lists can fuel discovery, conversation, and canon expansion

• Why list-making is both a celebration and a provocation

• Which classic (and obscure) American novels Emma is willing to throw down for

• What poetry can do in an era of fractured attention and endless noise

• Underground comics and their critical future

• How to respond to the common complaint: “young people don’t read anymore”

Favorite Moments & Takeaways

Emma reminded me that serious criticism isn’t about gatekeeping; it’s about stewardship. It’s about introducing work to new audiences, reintroducing overlooked gems, and advocating for voices who deserve more space in the conversation.

We also talked about how poetry might just be the perfect literary form for 2025—compressed, emotional, deeply portable, and ideal for those of us trying to carve clarity out of chaos.

If you’re a writer, teacher, editor, or simply a passionate reader, this is an episode that will feed your curiosity and remind you why we keep returning to stories—even when the world seems hellbent on scrolling past them.

Thanks, as ever, for listening and supporting STC. More conversations soon.

Personal Website: emmasarappo.com
LinkedIn: Emma Sarappo
Bluesky: @emmasarappo.bsky.social
Instagram: @emmasarappo

Award-winning author Sean Murphy in conversation with creative thinkers, spanning the literary, music, art, politics, and tech industries. As a cultural critic, professor, founder of a literary non-profit, Sean is always looking to explore and celebrate the ways Story is integral to how we define ourselves, as artists and human beings. This Substack newsletter and weekly podcast peels back the layers of how creativity works, why it matters, how our most brilliant minds achieve mastery. Join us to explore how our most successful and inspired storytellers engage by discussing craft, routines, brand, and mostly through authentic and honest expression.

Website: seanmurphy.net
Substack: seanmurphy.live
Twitter: @bullmurph
Instagram: @bullmurph
Facebook: facebook.com/AuthorSeanMurphy
LinkedIn: linkedin.com/in/sean-murphy-4986b41

Today’s guest is Paula Whyman, author of the collection You May See a Stranger, which received a starred review in Publishers Weekly. Her new book Bad Naturalist: One Woman’s Ecological Education on a Wild Virginia Mountaintop is a blend of memoir, natural history, and conservation science. Her writing has appeared in myriad outlets, and she was co-founder and editor in chief of the literary journal Scoundrel Time. Paula and I discuss the story behind the story of her new memoir, and her real time training as a contemporary naturalist. Her book, filled with vivid descriptions of plants, insects, and one woman’s battle/love affair with seemingly everything that grows, flies, lives, and dies, is highly recommended, perhaps especially for anyone looking for a positive distraction from the chaotic “inner space” of today’s sociopolitical reality. I learned a great deal about everything from invasive species to non-native plants, all of which seem to mirror present discussions about immigration, identity, and ownership. Paula is not only a wonderful writer, but patient and passionate tour guide, and her words will resonate with outdoor enthusiasts and those with less green thumbs. We also talked about craft, teaching, the rewards and burdens of running a literary magazine, the solace of nature and the inspiration of one’s imagination. Inevitably, we also touched on the importance of community and the responsibility of being a good literary citizen.

Learn more about Paula’s work at https://paulawhyman.com

Award-winning author Sean Murphy in conversation with creative thinkers, spanning the literary, music, art, politics, and tech industries. As a cultural critic, professor, founder of a literary non-profit, Sean is always looking to explore and celebrate the ways Story is integral to how we define ourselves, as artists and human beings. This Substack newsletter and weekly podcast peels back the layers of how creativity works, why it matters, how our most brilliant minds achieve mastery. Join us to explore how our most successful and inspired storytellers engage by discussing craft, routines, brand, and mostly through authentic and honest expression.

Website: seanmurphy.net
Substack: seanmurphy.live
Twitter: @bullmurph
Instagram: @bullmurph
Facebook: facebook.com/AuthorSeanMurphy
LinkedIn: linkedin.com/in/sean-murphy-4986b41

Today’s guest is my longtime friend and colleague, Dr. Shawn DuBravac. Shawn is author of the New York Times bestseller Digital Destiny: How the New Age of Data Will Transform the Way We Work, Live, and Communicate. An economist, futurist, tech analyst, and public speaker, Shawn has always been my go-to guy when I want to better understand emerging technologies, or make necessary connections between what’s happening today to understand—and predict—what might happen tomorrow. Shawn is one of the most intelligent, curious, and charismatic people I know, and I’ve seldom encountered anyone who can talk effortlessly about complex issues in such a conversational, accessible way. This, of course, is a tremendous skill, and Shawn has been polishing his portfolio for decades. We, inevitably, get into the implications of AI, why our culture typically fears new innovations before embracing them, and how technology will impact everything from the classroom to the creative world. If you are really into tech or if you are looking for someone who can help make sense of a world that is quite literally changing, fast, each day, I can’t recommend anyone more highly than Dr. DuBravac!

Learn more about Shawn DuBravac at https://shawndubravac.com

Twitter: @shawndubravac

Award-winning author Sean Murphy in conversation with creative thinkers, spanning the literary, music, art, politics, and tech industries. As a cultural critic, professor, founder of a literary non-profit, Sean is always looking to explore and celebrate the ways Story is integral to how we define ourselves, as artists and human beings. This Substack newsletter and weekly podcast peels back the layers of how creativity works, why it matters, how our most brilliant minds achieve mastery. Join us to explore how our most successful and inspired storytellers engage by discussing craft, routines, brand, and mostly through authentic and honest expression.

Website: seanmurphy.net
Substack: seanmurphy.live
Twitter: @bullmurph
Instagram: @bullmurph
Facebook: facebook.com/AuthorSeanMurphy
LinkedIn: linkedin.com/in/sean-murphy-4986b41

Today’s guest is Ryan Flahive, an entrepreneur, podcaster, and Learning Technology & Publishing Executive with deep experience in higher education, workforce development, and social impact. He is currently producer and host of CLIMATE CHANGERS, a podcast featuring interviews with scientists, activists, and other leaders. Ryan, and this conversation scarcely scratches the surface, has a long, varied, successful career, and he’s the rare individual who combines passion with expertise, and success has followed him from adventure to adventure. We talked about his amazing work and mission, as well as the necessity of wearing many hats in the creative realm. Ryan, like most influencers, wears multiple hats, and shares with me a conviction that effective narrative is the essential ingredient to telling good stories. We get into the nitty gritty of what makes for meaningful activism, and how spreading awareness about the climate is particularly challenging since there’s well-funded players trying 24/7 to remove all considerations that impact profits. Ryan frankly discusses the challenges, rewards, and opportunities of his work, and his belief in community building is profoundly inspiring. Whether you’re a writer, a non-profit employee, or entrepreneur, Ryan is an invaluable guide.

Learn more about Ryan at https://ryanflahive.com

Award-winning author Sean Murphy in conversation with creative thinkers, spanning the literary, music, art, politics, and tech industries. As a cultural critic, professor, founder of a literary non-profit, Sean is always looking to explore and celebrate the ways Story is integral to how we define ourselves, as artists and human beings. This Substack newsletter and weekly podcast peels back the layers of how creativity works, why it matters, how our most brilliant minds achieve mastery. Join us to explore how our most successful and inspired storytellers engage by discussing craft, routines, brand, and mostly through authentic and honest expression.

Website: seanmurphy.net
Substack: seanmurphy.live
Twitter: @bullmurph
Instagram: @bullmurph
Facebook: facebook.com/AuthorSeanMurphy
LinkedIn: linkedin.com/in/sean-murphy-4986b41