Social media is now. If your business isn’t present on social media, you’re falling behind. Today, we take a deep dive into social media strategies with guest Nathalee Arroyo, Client Success Manager and Social Media Strategist at Audience Genomics (Aggie) and a budding entrepreneur. She emphasizes the importance of regular and genuine engagement, sharing insights from her work at Aggie, an AI-driven social media management tool, and her own entrepreneurial experience with her fashion company, Natoreus. The discussion covers strategies for effective posting, the benefits of combining AI with human support, and overcoming common challenges small businesses face in social media marketing.

Takeaways:

• Consistency is Key: Post regularly on social media. Aim for 3-5 times a week to keep your audience engaged and your brand visible.
• Be Authentic: Build trust with your audience by being genuine and transparent in your posts. Authenticity leads to credibility.
• Engage with Your Audience: Respond to comments and messages to foster a community and build stronger relationships with your followers.
• Diversify Your Content: Experiment with different types of posts (videos, images, stories) across various platforms like Instagram, LinkedIn, and TikTok to see what resonates best with your audience.
• Trial and Error: Don't be afraid to test different strategies and learn from what works and what doesn't.
• Use Metrics to Guide Your Strategy: Pay attention to likes, comments, shares, and other engagement metrics to understand what content performs best.

Quote of the Show:

“Social media is a long-term game. It's not about one viral post, but it's about showing up regularly with content that resonates with your target audience.” - Nathalee Arroyo

What problem can the listeners help you solve?

• She wants to limit the misconceptions about AI. AI is a tool, not an immediate solution.

Links:

• LinkedIn: https://www.linkedin.com/in/nathalee-arroyo/
• Natoreus: https://www.linkedin.com/company/natoreus/
• Website: https://www.audiencegenomics.com/

Ways to Tune In:

• Transistor: https://steelcitygrowth.live/
• Spotify: https://open.spotify.com/show/4SBtiD6wOmd2EFCYh4PW3Z
• Apple Podcasts: https://podcasts.apple.com/us/podcast/steel-city-growth/id1806713142
• Amazon Music: https://music.amazon.com/podcasts/42813799-b7e8-432a-a9d5-aa6d67b8f8f3/steel-city-growth
• Podchaser: https://www.podchaser.com/podcasts/steel-city-growth-6053619
• YouTube: https://www.youtube.com/@SteelCityGrowth

Embrace the small clients before you scale your business. Today, Bill welcomes Daniel Dimitri, CEO and Founder of Pharma Force, to discuss the evolving landscape of the healthcare technology industry. Daniel shares his journey of growing a company in a competitive space, emphasizing the importance of starting small and building credibility. He also highlights the role of anticipation in business strategy and the complexities of the U.S. healthcare system. The conversation covers a range of topics, including drug pricing, the potential impact of AI on healthcare, and the significance of maintaining a strong company culture. Daniel also provides candid insights into his experiences and the ongoing evolution of his company in response to new technologies.

Takeaways:

• Start Small, Build Credibility: Focus on acquiring small clients initially. Deliver excellent service to build credibility and use this as a stepping stone to target medium-sized and larger clients over time.
• Anticipate Future Challenges: Regularly assess the horizon for potential problems and opportunities. Prepare in advance for growth by fixing small issues before they become big problems.
• Promote Continuous Improvement: Encourage a culture of continuous improvement within your organization. Regularly identify and address cumbersome or inefficient processes to avoid future complications, especially in a growing company.
• Emphasize Reality-based Culture: In leadership, be honest and realistic with your team about challenges. Share past mistakes transparently to foster learning and growth.
• Continuous Learning and Adaptation: Cultivate resilience and patience. Adapt to challenges as they come, and remain committed to long-term goals despite short-term difficulties.
• Effective Leadership: As a leader, focus on building a collaborative and trust-based culture. Empower your team to contribute ideas and solutions for better organizational performance.

Quote of the Show:

“ The role of a good leader is you get a lot of people working together in a symbiotic way. Cause when that happens, beautiful things can happen.” - Daniel Dimitri

What problem can the listeners help you solve?

• He wants to know how many businesses are using AI so he can assess where his company falls in AI adoption compared to others.

Links:

• LinkedIn: https://www.linkedin.com/in/daniel-dimitri-10324749/
• Website: https://www.thepharmaforce.com/

Ways to Tune In:

• Transistor: https://steelcitygrowth.live/
• Spotify: https://open.spotify.com/show/4SBtiD6wOmd2EFCYh4PW3Z
• Apple Podcasts: https://podcasts.apple.com/us/podcast/steel-city-growth/id1806713142
• Amazon Music: https://music.amazon.com/podcasts/42813799-b7e8-432a-a9d5-aa6d67b8f8f3/steel-city-growth
• Podchaser: https://www.podchaser.com/podcasts/steel-city-growth-6053619
• YouTube: https://www.youtube.com/@SteelCityGrowth

Do you want to be a business owner? Consider buying one instead of starting from scratch! Tamara Bey, President of EGR Financial Solutions, joins Bill to dive deep into strategies for business growth. With over two decades of experience in sales leadership, strategic planning, and relationship management, Tamara shares insights on the importance of partnerships, leveraging LinkedIn for networking, and navigating business financing options. The conversation also touches on buying an established business versus starting one from scratch, the significance of maintaining both personal and business credit, and understanding business valuations and add-backs. This episode is packed with valuable advice for both prospective and current business owners.

Takeaways:

• Consider Buying vs. Starting a Business: This approach lets you build on an established foundation and potentially avoids some early growing pains.
• Leverage Partnerships: Look for opportunities to form strategic partnerships with other businesses. These can help you leverage strengths, share resources, and ultimately achieve common goals.
• Get Your Financials in Order: Good bookkeeping is critical. Keep detailed records of your financials and track cash flow meticulously. Separate personal and business credit to ensure your financial health is clear and organized.
• Prepare for Business Loans: Develop a thorough business plan and detailed financial projections. Collect several years of financial records to present to lenders.
• Valuing a Business: When buying or selling, ensure a professional business valuation. Understand the difference between revenue and profit and how to properly calculate add-backs (e.g., owner’s salary, depreciation).
• Utilize LinkedIn for Networking: Stay active on LinkedIn to connect with other business professionals and explore partnership opportunities.

Quote of the Show:

“ Get into that business, add your own flavor, and grow that business to the next level.” - Tamara Bey

What problem can the listeners help you solve?

• Finding business partnerships.

Links:

• LinkedIn: https://www.linkedin.com/in/tamarabey-servantleader/
• Website: https://www.egrfinancialsolutions.com/

Ways to Tune In:

• Transistor: https://steelcitygrowth.live/
• Spotify: https://open.spotify.com/show/4SBtiD6wOmd2EFCYh4PW3Z
• Apple Podcasts: https://podcasts.apple.com/us/podcast/steel-city-growth/id1806713142
• Amazon Music: https://music.amazon.com/podcasts/42813799-b7e8-432a-a9d5-aa6d67b8f8f3/steel-city-growth
• Podchaser: https://www.podchaser.com/podcasts/steel-city-growth-6053619
• YouTube: https://www.youtube.com/@SteelCityGrowth