In this episode of Talk Commerce, Brent Peterson speaks with Will Haire, co-founder of BellaVix, a marketplace marketing agency. They discuss strategies for brands to maximize their sales on platforms like Amazon, Walmart, and Target, particularly during key sales events like Prime Day. Will shares insights on advertising strategies, the importance of brick-and-mortar presence, and the role of social media in driving traffic to e-commerce sites. The conversation emphasizes the need for brands to focus on platform mastery and the significance of understanding consumer behavior in the digital marketplace.

Takeaways

• BellaVix helps brands scale on Amazon, Walmart, and Target.
• Prime Day is a crucial sales event for Amazon sellers.
• Brands should focus on one platform before expanding.
• Post-Prime Day requires a reset for many brands.
• Walmart's e-commerce strategy focuses on buy online, pick up in store.
• Target's advertising platform is limited but offers less competition.
• Brick-and-mortar presence can enhance brand visibility.
• Discounts can drive sales, but profitability is key.
• Social media can drive traffic to both websites and Amazon.
• Understanding consumer behavior is essential for e-commerce success.

Chapters

00:00
Introduction to Will Hare and BellaVix

03:44
Understanding Prime Day and Its Impact

08:38
Advertising Strategies for Amazon and Beyond

09:43
Walmart vs. Target: E-commerce Strategies

13:57
The Importance of Brick-and-Mortar Presence

17:06
Key Shopping Days for E-commerce Brands

20:19
Social Media and E-commerce Integration

22:06
Closing Thoughts and Shameless Plug

23:08
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In this episode of Talk Commerce, Brent Peterson interviews Aaron Sheehan, Head of Product Marketing and Strategic Alliances at Oro Commerce. They discuss the origins of Oro Commerce, its focus on B2B e-commerce, the importance of no-code solutions, and the evolving role of AI in the industry. The conversation also touches on the significance of sales reps in the e-commerce landscape, buyer intent in B2B transactions, and the impact of Hyva on the Magento ecosystem. Aaron emphasizes the need for businesses to adapt to changing buyer expectations and the importance of owning data and code in e-commerce platforms.

Takeaways

• Oro Commerce was founded by the original Magento team to serve the B2B community.
• B2B commerce has unique challenges that differ from B2C, including longer sales processes and approval workflows.
• No-code solutions empower business users to make changes without relying on developers.
• AI can enhance the buying process but trust is crucial in B2B transactions.
• Sales reps play a vital role in B2B e-commerce, providing trust and support to buyers.
• Buyer intent is critical in B2B, as many orders start with online searches.
• Hyva has revitalized the Magento ecosystem, providing modern solutions for merchants.
• Owning your data and code is essential for long-term success in e-commerce.
• E-commerce platforms must adapt to provide a seamless experience for buyers.
• The future of commerce may involve agentic buying agents, but human interaction remains important.

Chapters

00:00
Introduction to Oro Commerce and Its Origins

06:53
The Importance of No-Code Solutions

12:13
Introduction to Case Studies as a Sales Tool

48:19
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In this episode of Talk Commerce, Elizabeth Greene, co-founder of Junglr, discusses the unique power of Amazon ads and the evolving landscape of advertising through AI tools. She shares her journey into the Amazon advertising space, the collaborative nature of the Amazon seller community, and the importance of understanding customer behavior on the platform. Elizabeth also highlights the rise of video ads and Amazon Live, the nuances of navigating Amazon's advertising system, and strategies for adapting to market changes. The conversation concludes with resources for brands looking to enhance their advertising efforts on Amazon.

Takeaways

• Elizabeth Greene is the co-founder of Junglr, an Amazon ad agency.
• The Amazon seller community is characterized by collaboration and sharing of strategies.
• AI tools are being integrated into Amazon advertising to simplify processes.
• Video ads and Amazon Live are becoming popular advertising formats.
• Understanding customer behavior is crucial for effective advertising on Amazon.
• Amazon ads operate on a pay-per-click model, similar to Google ads.
• Raising prices in response to market changes can affect conversion rates.
• Brands should focus on data-driven decision-making in advertising.
• Elizabeth emphasizes the importance of starting with automatic campaigns for beginners.
• Free resources, including audits and guides, are available for brands looking to improve their Amazon advertising.

Chapters

00:00
Introduction to Elizabeth Greene and Jungler

03:34
Understanding Amazon Advertising

06:14
The Role of AI in Amazon Ads

08:35
Exploring Amazon Live and Video Ads

11:14
Navigating the Nuances of Amazon Ads

15:03
Getting Started with Amazon Ads

17:29
Adapting to Market Changes and Tariffs

19:14
Closing Thoughts and Resources