In this episode of Talk Commerce, Brent Peterson speaks with Will Haire, co-founder of BellaVix, a marketplace marketing agency. They discuss strategies for brands to maximize their sales on platforms like Amazon, Walmart, and Target, particularly during key sales events like Prime Day. Will shares insights on advertising strategies, the importance of brick-and-mortar presence, and the role of social media in driving traffic to e-commerce sites. The conversation emphasizes the need for brands to focus on platform mastery and the significance of understanding consumer behavior in the digital marketplace.

Takeaways

• BellaVix helps brands scale on Amazon, Walmart, and Target.
• Prime Day is a crucial sales event for Amazon sellers.
• Brands should focus on one platform before expanding.
• Post-Prime Day requires a reset for many brands.
• Walmart's e-commerce strategy focuses on buy online, pick up in store.
• Target's advertising platform is limited but offers less competition.
• Brick-and-mortar presence can enhance brand visibility.
• Discounts can drive sales, but profitability is key.
• Social media can drive traffic to both websites and Amazon.
• Understanding consumer behavior is essential for e-commerce success.

Chapters

00:00
Introduction to Will Hare and BellaVix

03:44
Understanding Prime Day and Its Impact

08:38
Advertising Strategies for Amazon and Beyond

09:43
Walmart vs. Target: E-commerce Strategies

13:57
The Importance of Brick-and-Mortar Presence

17:06
Key Shopping Days for E-commerce Brands

20:19
Social Media and E-commerce Integration

22:06
Closing Thoughts and Shameless Plug

23:08
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In this episode of Talk Commerce, Brent Peterson interviews Aaron Sheehan, Head of Product Marketing and Strategic Alliances at Oro Commerce. They discuss the origins of Oro Commerce, its focus on B2B e-commerce, the importance of no-code solutions, and the evolving role of AI in the industry. The conversation also touches on the significance of sales reps in the e-commerce landscape, buyer intent in B2B transactions, and the impact of Hyva on the Magento ecosystem. Aaron emphasizes the need for businesses to adapt to changing buyer expectations and the importance of owning data and code in e-commerce platforms.

Takeaways

• Oro Commerce was founded by the original Magento team to serve the B2B community.
• B2B commerce has unique challenges that differ from B2C, including longer sales processes and approval workflows.
• No-code solutions empower business users to make changes without relying on developers.
• AI can enhance the buying process but trust is crucial in B2B transactions.
• Sales reps play a vital role in B2B e-commerce, providing trust and support to buyers.
• Buyer intent is critical in B2B, as many orders start with online searches.
• Hyva has revitalized the Magento ecosystem, providing modern solutions for merchants.
• Owning your data and code is essential for long-term success in e-commerce.
• E-commerce platforms must adapt to provide a seamless experience for buyers.
• The future of commerce may involve agentic buying agents, but human interaction remains important.

Chapters

00:00
Introduction to Oro Commerce and Its Origins

06:53
The Importance of No-Code Solutions

12:13
Introduction to Case Studies as a Sales Tool

48:19
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In this episode of Talk Commerce, Elizabeth Greene, co-founder of Junglr, discusses the unique power of Amazon ads and the evolving landscape of advertising through AI tools. She shares her journey into the Amazon advertising space, the collaborative nature of the Amazon seller community, and the importance of understanding customer behavior on the platform. Elizabeth also highlights the rise of video ads and Amazon Live, the nuances of navigating Amazon's advertising system, and strategies for adapting to market changes. The conversation concludes with resources for brands looking to enhance their advertising efforts on Amazon.

Takeaways

• Elizabeth Greene is the co-founder of Junglr, an Amazon ad agency.
• The Amazon seller community is characterized by collaboration and sharing of strategies.
• AI tools are being integrated into Amazon advertising to simplify processes.
• Video ads and Amazon Live are becoming popular advertising formats.
• Understanding customer behavior is crucial for effective advertising on Amazon.
• Amazon ads operate on a pay-per-click model, similar to Google ads.
• Raising prices in response to market changes can affect conversion rates.
• Brands should focus on data-driven decision-making in advertising.
• Elizabeth emphasizes the importance of starting with automatic campaigns for beginners.
• Free resources, including audits and guides, are available for brands looking to improve their Amazon advertising.

Chapters

00:00
Introduction to Elizabeth Greene and Jungler

03:34
Understanding Amazon Advertising

06:14
The Role of AI in Amazon Ads

08:35
Exploring Amazon Live and Video Ads

11:14
Navigating the Nuances of Amazon Ads

15:03
Getting Started with Amazon Ads

17:29
Adapting to Market Changes and Tariffs

19:14
Closing Thoughts and Resources

In this episode of Talk Commerce, Matthew Merrilees, CEO of Global-e North America, discusses the complexities of cross-border trade, focusing on the challenges and opportunities presented by tariffs. He emphasizes the importance of understanding tariffs and their impact on profitability, as well as the need for brands to adapt their pricing strategies and supply chain approaches. The conversation also highlights the role of technology in managing these challenges and the future outlook for international trade.

Takeaways

• Matthew Merrilees is the CEO of Global-e North America.
• Global-e helps brands expand their reach in international markets.
• Tariffs significantly impact profitability for international sales.
• Brands need to understand their manufacturing locations and tariff implications.
• Dynamic pricing strategies are crucial for managing tariff impacts.
• 3B2C allows brands to import goods directly into markets efficiently.
• Consumer sentiment in Canada is improving for cross-border trade.
• Brands are diversifying their supply chains to mitigate risks.
• Technology plays a key role in managing tariffs and pricing.
• Cross-border trade is expected to continue growing despite challenges.

Chapters

00:00
Introduction to Global E and Matthew's Role

02:42
Understanding Tariffs and Their Impact

06:07
Navigating Tariff Challenges in International Trade

12:33
Pricing Strategies Amidst Tariff Changes

14:44
Supply Chain Diversification and 3B2C Model

19:58
Future of Cross-Border Trade with Canada

21:12
Closing Thoughts and Call to Action

22:30
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In this episode of Talk Commerce, Sabir Semerkant, an e-commerce growth advisor, shares his extensive experience in the industry, discussing the importance of a data-driven approach, continuous testing, and optimization. He emphasizes the significance of understanding customer behavior and leveraging AI to enhance growth strategies. Sabir also introduces the 8D method for e-commerce optimization, providing actionable insights for brands looking to scale their businesses profitably.

Takeaways

• Data is essential for making informed decisions in e-commerce.
• Ego has no place in e-commerce; focus on data instead.
• Daily improvements of just 1% can lead to significant growth over time.
• Understanding your customer is crucial for retention and growth.
• Testing different strategies is vital for finding what works best.
• AI can enhance efficiency and speed up growth processes.
• A holistic approach to business is necessary for sustainable success.
• Continuous learning and adaptation are key in the e-commerce landscape.
• Focus on a few key strategies rather than trying to do everything at once.
• The 8D method provides a structured approach to e-commerce optimization.

Chapters

00:00
Introduction to E-commerce Growth

04:08
Sabir's Journey into E-commerce

12:58
Key Lessons in E-commerce Success

18:36
The 8D Method for Optimization

21:55
The Importance of Testing and Metrics

28:02
Leveraging AI in E-commerce

In this episode of Talk Commerce, Michael von Bodungen, the General Manager of VTEX North America, discusses the evolution and unique offerings of VTEX, including its order management and marketplace capabilities. He shares insights on the MACH Alliance, the importance of simplicity in enterprise e-commerce, and predictions for the future of commerce, particularly regarding agentic buyers and B2B transactions. The conversation emphasizes the need for businesses to focus on outcomes rather than complex architectures.

Takeaways

• Michael von Bodungen is the General Manager for VTEX in North America.
• VTEX has a unique offering with both OMS and marketplace capabilities.
• The MACH Alliance focuses too much on architecture rather than business outcomes.
• Simplicity is key in enterprise e-commerce solutions.
• Not all businesses need a headless solution.
• VTEX aims to provide a comprehensive platform for digital commerce.
• The future of commerce may involve AI and agentic buyers.
• B2B transactions are likely to see significant changes with technology advancements.
• Businesses should focus on the total cost of ownership when choosing platforms.
• VTEX is open to partnerships and collaborations with other systems.

Chapters

00:00
Introduction to VTEX and Michael von Bodungen

02:17
The History and Growth of VTEX

04:43
Insights on the Mock Alliance and Business Outcomes

09:03
Simplifying Complexity in Enterprise Solutions

15:14
Unique Features of VTECS: OMS and Marketplace

17:58
Future Trends in Commerce and Agentic Technology

In this episode of Talk Commerce, Brent Peterson speaks with Hikari Senju, founder and CEO of Omneky, an AI-powered advertising platform. They discuss the transformative role of agentic AI in advertising, the importance of omnichannel strategies, and the distinction between demand generation and demand capture. Hikari emphasizes the need for personalized and novel advertising experiences to enhance consumer engagement and conversion rates. The conversation also touches on effective budgeting across multiple platforms and the future of advertising as influenced by AI.

Takeaways

• Omneky generates personalized ads at scale using AI.
• The mission is to democratize growth for businesses of all sizes.
• Agentic AI transforms advertising into a business sales driver.
• Omnichannel advertising allows for better results across platforms.
• Demand generation is a larger market than demand capture.
• Retargeting can serve both demand generation and demand capture.
• Ad fatigue significantly decreases conversion rates.
• Automating media buying reduces costs and learning curves.
• AI's role in advertising will continue to grow.
• Omneky offers a free trial for users to explore its capabilities.

Chapters

00:00
Introduction to OmniKey and AI in Advertising

19:36
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Summary

In this episode of Talk Commerce, Melissa Morris shares her journey in transforming her family's business, Sam's Caribbean Marketplace, into a modern e-commerce platform. With over three decades of history, Melissa discusses her role in revamping the business's online presence using Shopify, enhancing customer engagement through marketing strategies, and introducing innovative services like grocery delivery to Jamaica. She also reflects on her personal passions and the cultural influences that shape her work.

Takeaways

• Melissa started working in her family's business at 14.
• The transition to Shopify involved importing over a thousand products.
• Customer engagement is enhanced through videos and photography.
• The new website has improved user experience significantly.
• Innovative services include grocery delivery to Jamaica.
• Melissa's passion for art and music influences her work.
• Cultural influences play a significant role in the business.
• The business is experiencing new customer interest post-transition.
• Challenges included high shipping costs on the old website.
• Melissa encourages connections on LinkedIn for networking.

Chapters

00:00
Introduction to Sam's Caribbean Marketplace

03:24
Early Experiences in Family Business

06:06
Revamping the Online Presence

08:39
Integrating Food and Online Sales

11:32
Innovative Delivery Services

14:21
Challenges and Future Outlook

17:00
Cultural Influences and Closing Thoughts