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The Art of Sway

The Art of Sway

著者： Danielle Wiley Sway Group CEO
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 Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.© 2023 The Art of Sway Danielle Wiley, Sway Group CEO マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Episode 25: The Art of Sway + Maverick Mindshare: Small Agencies vs. Big Firms: The Battle for Relevance

    Episode 25: The Art of Sway + Maverick Mindshare: Small Agencies vs. Big Firms: The Battle for Relevance
    2025/05/19
    In this engaging conversation, Casey and Danielle explore the complexities of influencer marketing, discussing the necessity and implications of having creative teams within agencies. They delve into the cost versus value debate surrounding creative directors, the importance of collaboration among different marketing agencies, and the operational excellence required in influencer marketing. The discussion also touches on the challenges faced by small, independent agencies in a competitive landscape dominated by larger firms, emphasizing the unique value that boutique agencies bring to the table. Additionally, they address the human element in influencer marketing and the potential pitfalls of relying on AI in this space. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 分
  • Episode 24: The Art of Sway + Maverick Mindshare: A Very Shocking Conference Panel Takeaway

    Episode 24: The Art of Sway + Maverick Mindshare: A Very Shocking Conference Panel Takeaway
    2025/05/12
    In this conversation, Danielle and Casey discuss the challenges and dynamics of influencer marketing, particularly in the context of recent trends, ethical considerations, and the impact of algorithms on content performance. They explore the Revolve class action lawsuit as a case study in consumer accountability and the importance of transparency in sponsored content. The discussion also touches on the need for long-form content and community building, as well as the shifting expectations around influencer performance metrics. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    30 分
  • Episode 23: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing: Process and Tactics

    Episode 23: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing: Process and Tactics
    2025/05/05
    In this conversation, Danielle and Casey delve into the intricacies of influencer marketing, focusing on the processes and tactics that underpin successful campaigns. They discuss the dynamics of working with global agencies, the importance of vetting influencers, and the challenges of client approval processes. The conversation highlights the significance of communication and understanding client needs, as well as the role of sample influencers in the proposal process. Through their insights, they explore how to navigate the complexities of influencer marketing while ensuring client satisfaction and campaign success. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 分

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