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  • Episode 25: The Art of Sway + Maverick Mindshare: Small Agencies vs. Big Firms: The Battle for Relevance

    Episode 25: The Art of Sway + Maverick Mindshare: Small Agencies vs. Big Firms: The Battle for Relevance
    2025/05/19
    In this engaging conversation, Casey and Danielle explore the complexities of influencer marketing, discussing the necessity and implications of having creative teams within agencies. They delve into the cost versus value debate surrounding creative directors, the importance of collaboration among different marketing agencies, and the operational excellence required in influencer marketing. The discussion also touches on the challenges faced by small, independent agencies in a competitive landscape dominated by larger firms, emphasizing the unique value that boutique agencies bring to the table. Additionally, they address the human element in influencer marketing and the potential pitfalls of relying on AI in this space. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 分
  • Episode 24: The Art of Sway + Maverick Mindshare: A Very Shocking Conference Panel Takeaway

    Episode 24: The Art of Sway + Maverick Mindshare: A Very Shocking Conference Panel Takeaway
    2025/05/12
    In this conversation, Danielle and Casey discuss the challenges and dynamics of influencer marketing, particularly in the context of recent trends, ethical considerations, and the impact of algorithms on content performance. They explore the Revolve class action lawsuit as a case study in consumer accountability and the importance of transparency in sponsored content. The discussion also touches on the need for long-form content and community building, as well as the shifting expectations around influencer performance metrics. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    30 分
  • Episode 23: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing: Process and Tactics

    Episode 23: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing: Process and Tactics
    2025/05/05
    In this conversation, Danielle and Casey delve into the intricacies of influencer marketing, focusing on the processes and tactics that underpin successful campaigns. They discuss the dynamics of working with global agencies, the importance of vetting influencers, and the challenges of client approval processes. The conversation highlights the significance of communication and understanding client needs, as well as the role of sample influencers in the proposal process. Through their insights, they explore how to navigate the complexities of influencer marketing while ensuring client satisfaction and campaign success. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 分
  • Episode 22: The Art of Sway + Maverick Mindshare: The One Where We Ask: What Makes a Good Client?

    Episode 22: The Art of Sway + Maverick Mindshare: The One Where We Ask: What Makes a Good Client?
    2025/04/28
    In this conversation, Danielle and Casey discuss the characteristics of good and bad clients, emphasizing the importance of communication, feedback, and collaboration in client relationships. They share personal experiences and insights on how to foster better partnerships and the value of understanding clients' business dynamics. The discussion also touches on the role of influencer marketing and the need for agencies to navigate client expectations effectively. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    31 分
  • Episode 21: The Art of Sway + Maverick Mindshare: The Non-Negotiables That Every Brand Deserves from Their Influencer Marketing Agency

    Episode 21: The Art of Sway + Maverick Mindshare: The Non-Negotiables That Every Brand Deserves from Their Influencer Marketing Agency
    2025/04/14
    In this conversation, Danielle and Casey discuss the essential non-negotiables for brands when hiring influencer marketing agencies. They explore the importance of transparency in agency fees, the need for agencies to deliver on promises, and the significance of having a knowledgeable team behind the agency. The discussion also touches on the challenges faced by the industry and the expectations brands should have from their agencies. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    38 分
  • Episode 20: The Art of Sway + Maverick Mindshare: The Nimbus Innovation Summit: A New Era of Collaboration

    Episode 20: The Art of Sway + Maverick Mindshare: The Nimbus Innovation Summit: A New Era of Collaboration
    2025/04/07
    In this conversation, Danielle and Casey discuss their experiences at the Nimbus Innovation Summit, focusing on the importance of collaboration in influencer marketing, the challenges of pricing and measurement, and the emotional dynamics involved in negotiations. They emphasize the need for support and resources in the industry, the significance of job satisfaction, and the value of in-person connections. The discussion highlights the evolving landscape of influencer marketing and the shared experiences of professionals in the field. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 分
  • The Art of Sway + Maverick Mindshare Episode 19: The Evolution of Influencer Events

    The Art of Sway + Maverick Mindshare Episode 19: The Evolution of Influencer Events
    2025/03/31
    In this conversation, Danielle and Casey explore the evolution and significance of influencer events in marketing. They discuss the shift from large, extravagant gatherings to more intimate, meaningful experiences that foster genuine connections between brands and influencers. The duo emphasizes the importance of creating engaging, accessible events that provide value to participants while also addressing the challenges brands face in measuring the success of these initiatives. They highlight the need for a strategic approach to influencer engagement that prioritizes community building and long-term relationships over short-term metrics. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 分
  • Episode 18: Are Influencers the New Face of Product Entrepreneurship?

    Episode 18: Are Influencers the New Face of Product Entrepreneurship?
    2025/03/24
    In this conversation, Danielle and Casey discuss the evolving landscape of the creator economy, emphasizing the shift from mere influence to entrepreneurship among creators. They explore the pressures placed on influencers to launch their own brands, the misconceptions surrounding influencer value, and the need for brands to support influencers in their marketing efforts. The discussion highlights the challenges and expectations faced by influencers in a rapidly changing digital marketplace. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 分