You, me, pretty much everyone has set at least one goal in their lifetime.

It might be to lose weight or build muscle.

But what most people don’t really think about are the benefits of reaching their goals.

Put another way, our end goal isn’t to lose weight or build muscle. It’s what losing weight or building muscle will get us. There are BENEFITS to them that we want in our lives.

Using weight loss as our example, you’re not losing weight just to lose weight. Nobody WANTS to “lose weight.”

You’re losing weight because you want to have more energy, or to feel confident in your own skin, or to enjoy stable moods, or even just to feel good about YOU.

I’m a big fan of getting clear on the benefit of the benefit, because when you go deeper than "lose weight" and find the benefits of losing weight that are meaningful to YOU, it can keep you going when nothing else does.

In this episode, I'm joined once again by special guest, Jeff Later, and together, we're gonna dive into the benefit of the benefit.

Tune into this episode and discover how you can tap into the benefit of the benefit to help YOU stay on track.

Connect with Jeff on Instagram: https://www.instagram.com/jefflater/
Check out Jeff's coaching: https://collective.musclemasterymethod.com/

Join the 10 Pound Takedown Challenge - Lose your first, next, or last 10 pounds!!
With absolutely NO pills, powders, shakes, or exercise required.
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