In this episode of The Backstory on Marketing and AI, discover how AI is accelerating revenue growth for marketing and sales teams alike. We explore how Catalyst Marketing made a bold pivot to become an AI-enhanced growth marketing agency—and how it’s paying off.

Topics covered:

· Why prompt engineering matters

· Real use cases for AI-enabled market research

· How to personalize B2B messaging for buying committees

· AI tools that speed up the sales cycle

· Mistakes to avoid—especially around data privacy

· Advice for young marketers trying to break into AI-driven marketing

Hear practical tips for combining AI tools like Claude, ChatGPT, and Perplexity, and learn how to challenge your own assumptions with smart prompting strategies.

Click here to view the video: https://www.youtube.com/watch?v=5HmU0k9-8ag

In this episode of The Backstory on Marketing and AI, we sit down with Andy Cwik, co-founder and CEO of Hubub, an AI-powered concierge platform for client entertainment.

Discover how AI is transforming client engagement for startups and mid-sized businesses. Learn how empathy, automation, and LLMs can help brands compete with industry giants—without needing big budgets.

Topics include:

· AI in client entertainment and logistics

· Founder-market fit and solving real pain points

· Early startup mistakes to avoid

· Using AI-enabled market research for decision-making

· Building digital agents for daily business tasks

Andy also explains how to think about switching costs, the difference between vitamins and painkillers in product development, and why empathy is the core of marketing success.

Click here to view the video: https://www.youtube.com/watch?v=NkEb05_80-U

In this episode of The Backstory on Marketing and AI, we explore how marketing can reconnect with buyers in an era dominated by automation and AI. We unpack the challenges of disconnected marketing and offer solutions rooted in real human connection.

You'll learn:

· How to avoid shallow automation strategies

· The power of podcasting and community in B2B

· Why trust-building beats targeting

· How AI enabled market research can support—but not replace—human insight

· The balance between tech and empathy in marketing

Whether you're in B2B, marketing automation, or customer experience, this episode will change how you think about connection and conversion.

Click here to view the video: https://www.youtube.com/watch?v=Xbz5mJ5VWzM

In today’s saturated content environment, brands aren’t short on content—they’re short on connection. In our latest Backstory on Marketing and AI episode, we dive into how B2B companies are using AI to build better stories and smarter videos.

Video is one of the most effective mediums for generating trust and engagement. But video creation comes with complexity—scripts, visuals, audio, pacing. That’s where AI-enabled market research is proving its worth. As discussed in the episode, AI helps marketing teams quickly analyze transcripts, stakeholder interviews, brand voice documentation, and competitive landscapes. The result? A compressed research cycle and scripts tailored to audience needs—not internal politics.

One standout takeaway is the “video marketing trifecta,” a strategic framework that aligns video types (anthem, explainer, and endorsement) with each stage of the buyer’s journey. This structure ensures every stakeholder—whether a technical evaluator or the CFO—gets video content suited to their mindset.

AI doesn’t replace creativity—it accelerates insight and fuels ideation. It gives marketers another voice in the room, helping them break creative ruts and increase impact.

To learn more about Pennant Video and their work: https://pennant.video

Click here to view the video: https://www.youtube.com/watch?v=smJuopjDSe4

Hashtags:

#AIandMarketing #AIEnabledMarketResearch #VideoMarketing #B2BMarketing #ContentStrategy

In this episode of The Backstory on Marketing and AI, we uncover how AI is reshaping influencer marketing. Our guest from The Rave reveals how smart tools are identifying influencers hidden within your customer base, enabling personalized, scalable outreach using real-time data and automation.

Learn how AI-powered platforms reduce wasted spend on unresponsive influencer gifting campaigns, increase engagement, and allow brands to reward customers who truly love their products.

Tune in to discover:

· How to use AI-enabled market research to find influencers already in your buyer pool

· Why refunds outperform flat-rate payments in influencer conversion

· What makes AI-generated outreach more authentic and effective

· Where AI helps optimize the entire influencer journey

This episode is packed with actionable insights for any marketer navigating a post-cookie, low-ROI influencer world.

Click here to view the video: https://www.youtube.com/watch?v=zNG6wEpQdUo

In this episode, Boobesh Ramadurai, Head of Marketing Analytics at LatentView, shares how companies are unlocking powerful ROI using AI in their marketing stack. We discuss why AI-enabled market research is faster and more insightful than traditional methods and how creative teams are leveraging generative AI to accelerate campaign timelines.

Boobesh walks us through real-world applications across industries—CPG, finance, and tech—and explores why some AI pilots stall while others scale successfully. Topics include:

· How to accelerate creative development with GenAI

· Challenges in data readiness for AI deployments

· Why executive alignment matters for AI transformation

· AI tools Boobesh recommends

· Advice for marketers entering an AI-first workforce

If you're a marketer, data leader, or strategist looking to stay ahead in the age of AI, this episode is packed with value.

Click here to view the video: https://www.youtube.com/watch?v=mpIQZ2NnTsM

In this episode of The Backstory on Marketing and AI, host Guy Powell interviews Rocketium CEO Satej Sirur to explore the evolving intersection of AI and marketing. Discover how Rocketium is helping brands automate ad creative generation at scale while maintaining brand compliance, improving speed to market, and reducing creative friction.

Satej explains how their platform integrates design, brief, and analysis into one seamless system, and how AI agents support different roles across the content lifecycle. The discussion also introduces the concept of creative analytics, allowing teams to understand what visuals, copy, and layouts actually drive results.

Whether you're a marketing leader looking to optimize your campaigns or a creative professional exploring AI co-pilots, this episode offers powerful insights into how the future of marketing is unfolding.

Click here to view the video: https://www.youtube.com/watch?v=o4x87JS7yPE

In this episode of The Backstory on Marketing and AI, Peter Swimm of Toilville dives deep into the real-world implications of AI and marketing. With over a decade of experience in conversational AI, Peter breaks down the practical and philosophical challenges businesses face in today’s AI-saturated landscape.

From building chatbot systems for enterprises like Walmart to launching his consultancy, Toilville, Peter shares the importance of domain expertise, critical thinking, and ethical implementation of AI tools. He introduces his methodology, “spell work,” which focuses on dissecting business needs before jumping into automation—preventing costly missteps and promoting meaningful digital transformation.

We explore how AI-enabled market research can support better decision-making, how companies can avoid the temptation of over-automation, and why empathy remains essential in customer support.

Whether you’re a marketer, strategist, or AI enthusiast, this conversation is packed with insights on how to responsibly and effectively implement AI in your business.

To learn more about Peter Swimm and Toilville, visit: https://www.itstoilville.com

Click here to view the video: https://www.youtube.com/watch?v=PQtpcHiYW3E