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In this engaging conversation, Roberta interviews Camille Bell, co-founder of Poundcake, a beauty brand focused on inclusivity and representation in the makeup industry. Camille shares her journey from college to entrepreneurship, the challenges she faced in creating a brand that caters to diverse skin tones, and the importance of resilience in overcoming setbacks. The discussion highlights the significance of networking, funding, and the creative process behind naming the brand, as well as the hurdles encountered in product development and launching the business. In this conversation,

In this conversation, Camille Bell shares her journey of launching and growing her beauty brand, Poundcake, including insights on funding, retail strategies, and the importance of community. She discusses her experience with Ulta, marketing tactics, and the challenges of managing a lean team. Camille emphasizes the significance of financial management and transparency in retail, as well as her future goals for the brand.

Key Takeaways:

• Networking and resources were crucial in her entrepreneurial journey
• Accelerator programs provide valuable resources and mentorship
• Community building is key to brand growth and sustainability
• Diversifying sales channels helps mitigate risks
• Influencer marketing can significantly drive retail sales

Chapters:

00:00 The Journey Begins: From College to Entrepreneurship
15:49 Funding the Dream: Pitch Competitions and Indiegogo
28:23 The Emotional Rollercoaster of Launching a Product
34:00 Preparing for Retail Pitches
38:07 The Importance of Packaging and Branding
41:52 Securing Retail Partnerships
01:03:06 Future Goals

Sites mentioned in this episode:

Poundcake Website: https://poundcake.com/

Purchase Poundcake on Credo Beauty: https://credobeauty.com/

Go on Ulta website to find Poundcake in a store near you.

Poundcake Instagram: https://www.instagram.com/poundcake

Poundcake Tiktok: https://www.tiktok.com/@poundcakeofficial

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Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode!

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