• Liquor Lab was established as an experiential marketing platform to enhance consumer engagement with spirits brands.
• The unique concept behind Liquor Lab involves teaching individuals how to craft cocktails hands-on, thereby facilitating deeper brand loyalty.
• Each class at Liquor Lab lasts 90 minutes and covers the preparation of three distinct cocktails with various themes.

The Best 5 Minute Wine Podcast, we tee off with Aaron Vaccaro, CEO of Liquor Lab and a key player behind the explosive growth of Topgolf. Aaron shares how a career that started in finance took a hard left into the world of immersive entertainment, helping grow Topgolf from 10 locations to over 70 and more than a billion in revenue. From tracking golf balls to tracking consumer experience trends, he breaks down how food, drinks—including wine!—and pure fun became the real draw. We also chat about the surprising psychology of hitting golf balls with a glass of wine in hand, and how letting go of expectations can sometimes lead to your best performance—on the course and in business. Pull up a cocktail and press play

In this chilling episode of The Best 5 Minute Wine Podcast, Brenda from Horrifying History returns to reveal the darker, spine-tingling side of bubbly. From exploding bottles to ghostly monks whispering in cellars, we uncork the legend of Dom Perignon — a monk who may have feared the very sparkle he helped perfect. 🎧 Hear how the “devil’s cellar,” black bottles, and lost journals all add up to a wine tale steeped in mystery. 🫧 Was Dom fighting off demons… or inviting them to the party?
🥂 Listen if you dare.