If your business finances feel messy or unclear, this episode is your starting point. We're breaking down the first (and most overlooked) step to building a more sustainable, financially confident business.

🎧 In this episode:

• Why your bank statement isn’t enough for financial clarity

• What to track instead—and how to do it simply

• The danger of mixing personal and business expenses

• The easiest way to start paying yourself properly

• How financial clarity fuels smarter growth

Connect with me on Instagram: @seedandsol.co and @brandmemopodcast

Find Samantha: @Firestormfinance

If you’re tired of feeling like you have to be online 24/7 just to stay relevant, this episode is for you. I’m chatting with Meagan Williamson—Pinterest expert and marketing educator—about how to turn Pinterest into a powerful, evergreen marketing tool that works while you’re off living your life.

Meagan shares how she went from school psychologist to digital marketing powerhouse, why Pinterest isn’t just for recipes anymore, and how to start repurposing your social media content for long-term growth. We dive into:

• The secret to high-value, save-worthy pins that boost your reach

• Using Pinterest SEO (without feeling intimidated by it!)

• The balance between nurture-based platforms and discovery-based platforms

• How to repurpose your existing content with purpose for Pinterest

• Real-life success stories (including how one client tripled their sales in 45 days!)

If you’re ready to get off the hamster wheel of social media and create a business that works for you—without burnout—this episode will show you how.

Connect with me, Quizzes, Freebies, + more: www.seedandsol.com

On Instagram: @seedandsol.co and @brandmemopodcast

Find Meagan on Instagram and her website

In this episode, I’m joined by systems strategist Hannah Murphy to talk about how she went from 3 to 27 clients in just six months—without burning out. She shares the two strategies that made the biggest difference (referrals and pitching), plus the systems, mindset shifts, and client experience upgrades that helped her grow sustainably.

🎧 We cover:

• How Hannah booked 27 clients in 6 months (on part-time hours)

• The referral system she still uses to grow today

• Her honest take on pitching—and how to make it feel aligned

• The systems + mindset shifts behind sustainable success

• • What to prioritize (and what to stop doing) when you’re scaling
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• [Quiz: find out what your next big move is]
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• Connect with me: @seedandsol.co and @brandmemopodcast
• Find Hannah: @withhannahandco

Ever wonder if your nightly glass of wine is doing more harm than good? In this episode of The Brand Memo, I’m joined by sobriety coach and bestselling author Sarah Williamson for an eye-opening conversation about how alcohol impacts our energy, confidence, and business growth.

Sarah shares how drinking less doesn’t mean missing out—it’s about gaining more clarity, calm, and connection (with yourself and others). Whether you’re sober-curious or simply wondering how to feel better in your body and business, this episode will leave you with so much to think about.

🎧 IN THIS EPISODE:

• How alcohol impacts your business success and personal well-being

• Why drinking less is about gaining more—not giving things up

• Simple mindset shifts to explore a healthier relationship with alcohol

• The surprising emotional and physical benefits of taking a break from drinking

• How to navigate social events without feeling pressured to drink

• Why stepping away from alcohol can strengthen your intuition and confidence

Connect with me:

@seedandsol.co and @BrandMemoPodcast

www.SeedAndSol.com

Find Sarah:

@DrinkLessLiveBetterDrinkLessLiveBetter.com

What does it really take to go from passion project to full-time income—especially when you’re the sole provider?
In this episode of The Brand Memo, I’m joined by business coach Kelly Sturtevant, who shares her story of scaling from virtual assistant work to building a multi-figure business that fully supports her and her family.
Together, we talk about navigating money blocks, showing up when self-doubt creeps in, and building a business that’s not just profitable—but aligned with the life you actually want.

Kelly gets real about the challenges of stepping into visibility, pricing your offers with confidence, and making bold moves—even when the stakes are high. This one’s packed with mindset shifts and practical strategies you’ll want to take notes on.

🎧 IN THIS EPISODE:

• How Kelly transitioned from side hustle to sole income earner

• The visibility fears and mindset blocks that keep entrepreneurs stuck

• What to focus on daily to move the needle toward 5-figure months

• The real reason you’re struggling to charge more—and how to fix it

• Ways to shift from survival mode into sustainable success

• How to decide between high-ticket, low-ticket, or both

• Money mindset reframes that help you feel good about your pricing

  
  

Love this episode?!

Post about it and tag us on IG! @brandmemopodcast

Explore more: https://seedandsol.com

Connect with Kelly: https://kellysturtevant.com/

If imposter syndrome has been quietly running the show behind the scenes of your business… this one’s for you.

In this solo episode, we’re getting real about the doubts that sneak in—even when you know you’re capable. I’m breaking down the biggest imposter syndrome triggers I see in the small business space, how they might be holding you back more than you realize, and what to do about them.

We’ll talk through:

• Feeling unqualified or “not expert enough”

• The fear of being seen online (and judged for it)

• What to do when your voice feels different than the “industry norm”

• Charging for work that feels easy to you

• Comparison spirals, inconsistency, and self-doubt

• Tangible mindset and clarity shifts that actually help

You’ll walk away with a reminder of your worth, a few pep talks, and practical ways to move forward with more confidence, clarity, and conviction—even when the fear is still present.

This episode is a mirror, a reset, and a rallying cry for the entrepreneur who’s tired of second-guessing herself.

Listen here to unpack imposter syndrome and take your power back... one aligned, imperfect, but deeply intentional step at a time.

Find me on Instagram: @seedandsol.co and @brandmemopodcast

Take the quiz, view services, + more: www.seedandsol.com

Feeling like you’re constantly juggling too much—and still not getting where you want to be?

In this episode of The Brand Memo, I’m joined by coach, speaker, and author Desiree Cocroft for a deeply honest conversation about redefining success, setting boundaries that actually stick, and un-hustling your business and life so you can show up with clarity, confidence, and intention.

Desiree has helped thousands of high-achieving women own their voice, lead boldly, and build careers on their own terms—and today, she’s sharing the mindset shifts and real strategies to help you do the same.

🎧 IN THIS EPISODE:

• Why time management is really about priority management

• How to stop people-pleasing and rewire your identity

• What most entrepreneurs get wrong about boundaries

• The power of self-awareness and how to start rebuilding from survival mode

• Systems + support tools Desiree uses to run multiple aligned businesses

• How to know when it’s time to pause, pivot, or make a bold move

Connect with Desiree: https://www.desireecocroft.com/Explore the site for a quiz and ways to work together: ⁠https://www.seedandsol.com⁠Connect with me on Instagram: ⁠@seedandsol.co⁠Follow the podcast for more real talk: ⁠@brandmemopodcast⁠

If you’ve ever felt stuck, burnt out, or like your body is rebelling against your business goals—this conversation is for you. In this episode, I’m joined by somatic leadership coach Kim Kimball to talk about how nervous system regulation can transform the way we work, especially for highly sensitive or neurodivergent entrepreneurs. We explore why resistance is actually a form of self-protection, how to make sustainable progress by honoring your energy, and why consistency doesn't mean doing the same thing every day.

Kim breaks down powerful practices like the “Change Formula” and “Energy Mapping Method,” and shares what it really means to work with your body instead of against it. If you’re craving a more easeful, embodied approach to productivity, growth, and leadership—you’ll want to take notes on this one.

✨ Highlights:

• What somatics, parts work, and CBT actually look like in practice

• How to support your nervous system in business

• The truth behind self-sabotage and why it’s never just a mindset issue

• Why perfectionism, people-pleasing, and masking are often nervous system responses

• How to make consistent progress without constant hustle

Resources and links:

Kim's website: www.kimkimballcoaching.com

Kim's Instagram: @kimkimballcoaching

Find me (Your host, Alexis!): www.seedandsol.com

Say hi on Instagram: @seedandsol.co

Follow the show: @brandmemopodcast

🎁 Kim is also offering a free day of asynchronous coaching to listeners!⁠ [Booking link here]⁠