You hear me say "magnetic brand" all the time.

But what does that really mean?

In this episode of The Brilliant Brand Podcast, I’m breaking down what makes a brand truly magnetic—and how you can become one.

A magnetic brand doesn’t try to please everyone.

It pulls in the right people with clarity, purpose, and bold positioning. Just as importantly, it repels the ones who aren’t a fit.

You’ll learn:

🧲 The 6 key traits of magnetic brands

🧲 Why neutrality is killing your connection with people

🧲 How “repelling” is just as important as attracting

🧲 A powerful exercise that could shift your strategy

And yes, there will be some nerdy magnet metaphors. 🤓

By the end of this episode, you’ll understand how to make your brand more polarizing and more purposeful to the people who matter most.

Tune in now:

🍎 Listen on Apple Podcasts

🟢 Listen on Spotify

🛠 Resources & Mentions:

• Foster Voice Studio - https://fostervoicestudio.com
• Episode 2 - https://freshsparks.com/2
• Episode 3 - https://freshsparks.com/3
• Episode 4 - https://freshsparks.com/4
• Episode 5 - https://freshsparks.com/5

Thank you for listening to The Brilliant Brand Podcast! If you loved today’s episode, please leave a review on Apple Podcasts or Spotify.

Stay Brilliant. ⚡

🔥 Ready to Build Your Brand?

Schedule a discovery call: https://freshsparks.com/contact

📖 The Ultimate Guide to Building Your Brand (FREE)

Get it here: https://feshsparks.com/guide

💬 Let’s Connect:

• LinkedIn: Sonia Chopra
• Instagram: @freshsparks
• Learn more: https://freshsparks.com

You cannot build a brilliant brand on guesswork. And yet, so many people try.

In this episode of The Brilliant Brand Podcast, we’re digging into one of the most overlooked tools in branding: customer interviews.

I’ll start with a story from my kitchen table (yes, it involves kids and dinner), and then we’ll connect the dots between real feedback and powerful messaging.

You’ll learn:

✅ Why assuming things about people weakens your brand

✅ How to ask open-ended questions that reveal emotion

✅ A 5-step process for insightful customer interviews

✅ How to use feedback for messaging that actually converts

Whether you’re launching, pivoting, or refining your brand, this episode will help you stop assuming—and start listening.

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Tune in now:

🍎 Listen on Apple Podcasts

🟢 Listen on Spotify

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🛠 Resources & Mentions:

• Sonia’s LinkedIn profile: http://linkedin.com/in/freshsparks/
• Episode 5 - https://freshsparks.com/5

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Thank you for listening to The Brilliant Brand Podcast! If you loved today’s episode, please leave a review on Apple Podcasts or Spotify.

Stay Brilliant. ⚡

----more----

🔥 Ready to Build Your Brand?

Schedule a discovery call: https://freshsparks.com/contact

----more----

📖 The Ultimate Guide to Building Your Brand (FREE)

Get it here: https://freshsparks.com/guide

----more----

💬 Let’s Connect:

• LinkedIn: Sonia Chopra
• Instagram: @freshsparks
• Learn more: https://freshsparks.com

What do you stand for and believe in? In this episode of The Brilliant Brand Podcast, we dive into crafting a brand purpose statement that actually means something.

You’ll learn two simple, plug-and-play formulas to articulate your purpose with clarity and confidence, plus hear real-world examples—including how one big-name brand has successfully carried the torch of its Founder.

If you’ve been struggling to put your brand’s deeper “Why” into words, this is your moment.

Walk away with a powerful statement that can guide decisions, inspire your audience, and anchor your business for long-term impact.

Tune in now:

🍎 Listen on Apple Podcasts

🟢 Listen on Spotify

🛠 Resources & Mentions:

• Episode 3 - From Blurry to Brilliant: Focusing on Your Purpose Clearly
• Patagonia purpose

Thank you for listening to The Brilliant Brand Podcast! If you loved today’s episode, please leave a review on Apple Podcasts or Spotify.

Stay Brilliant. ⚡

Schedule a discovery call: https://freshsparks.com/contact

📖 The Ultimate Guide to Building Your Brand

Get it here: https://feshsparks.com/guide

💬 Let’s Connect:

LinkedIn: Sonia Chopra Instagram: @freshsparks Learn more: https://freshsparks.com