In this episode, host Deanna Lucas shares how a simple shift in mindset can become the game-changer your building business needs. With over 30 years in the industry, she dives into the hidden mindset mistakes that quietly sabotage your growth—and how to fix them. Whether you're stuck in stagnant strategies, overwhelmed with lead management, or simply blending in with your competitors, this episode gives you the mental reset to break free and build a magnetic, high-visibility brand.

Deanna also shares the inspiring turnaround of a client who went from stuck and stagnant to standing out as the go-to expert in his field—just by changing how he thought. This is your call to think differently, lead boldly, and let your mindset lead the way to growth.

KEY TAKEAWAYS:

• Repeating the same strategies without innovation stalls growth
  

• More leads don’t mean more chaos—they mean more opportunity to choose better clients
  

• Conforming to the industry norm makes you invisible; differentiation builds demand
  

• Posting more content doesn’t equal progress—meaningful engagement does
  

• A mindset shift can open doors to markets, clients, and influence you never imagined

“When you open your mind, you don’t just adapt—you lead.” - Deanna Lucas

Learn more about Deanna Lucas through the following links:

DND Website

Facebook Group

Facebook

Builders Visibility Blueprint

In this inspiring episode of The Builder's Edge Podcast, we honor our military heroes and welcome Raylan Heck, a former Army Ranger and founder of Warriors Peace, and Noel Famy, a 22-year Marine Corps veteran and transformational coach. Both men share powerful stories of resilience, faith, and leadership—from deployments in Afghanistan and Iraq to overcoming personal tragedy and trauma.

Raylan opens up about his path to sobriety and the creation of Warriors Peace, a nonprofit supporting veterans and their families. Noel walks us through his Marine Corps journey and how he discovered that true transformation extends beyond physical fitness. Together, they explain how Warriors Peace University equips veterans and business owners to live what they call the “have-it-all lifestyle”; thriving in business, health, relationships, and spiritual life.

Whether you're a veteran navigating civilian life, an entrepreneur craving deeper fulfillment, or someone passionate about supporting our military, this episode is packed with wisdom and practical steps for lasting growth.

Key takeaways:

• Why daily consistency and community are essential for healing and transformation.
  

• How mastering your body, mind, and spirit leads to stronger leadership.
  

• The Warriors Peace approach to bridging trauma recovery with purposeful living.
  

Discover how to support their mission by visiting Warriors Peace online.

For more resources or to boost your business visibility, visit our website for digital strategies that build your edge. Be sure to like and subscribe!

"You can’t heal the soul by addressing just one part—you need body, mind, spirit, and community working together."

Learn more about Deanna Lucas through the following links:

DND Website

Facebook Group

Facebook

Builders Visibility Blueprint

In this episode, host Deanna Lucas breaks down the real reason your posts aren't turning into clients—and it has nothing to do with how often you're posting. She explains why most contractors are wasting time with random content and how a personal brand changes the game. You’ll learn the four major mistakes contractors make, why content without strategy is just noise, and how to fix it by building a personal brand that commands attention and attracts high-paying clients.

Key takeaways:

• Why visibility alone doesn’t equal authority
  

• The 3 things your content must do (educate, inspire, convert)
  

• How to stand out instead of blending in
  

• Why telling your story builds real connection
  

• The mindset shift from “posting to be seen” to “posting to lead”

If you're tired of throwing content into the void with zero return, this episode will give you the clarity and tools to finally build a brand that makes you the obvious choice.

“If your content doesn’t stop the scroll, it doesn’t start a conversation."

Learn more about Deanna Lucas through the following links:

DND Website

Facebook Group

Facebook

Builders Visibility Blueprint