• The CTV Podcast

  • 著者: Paul Gubbins
  • ポッドキャスト

The CTV Podcast

著者: Paul Gubbins
  • サマリー

  • In episode 2 of The CTV Podcast, I am joined by Richard Brant, Senior Director, Advanced TV, Strategy and Partnerships at Vevo, the world's leading music video network.


    We cover a lot of ground including:


    • The growing, but fragmented streaming inventory ecosystem.
    • Balancing CTV direct sold and programmatic partnerships.
    • How streaming publishers should be thinking about SSP and DSP relationships.
    • The future of CTV audience measurement.
    • How streaming publishers can lean into buy side SPO practices.
    • And much more…



    Hosted on Acast. See acast.com/privacy for more information.

    Paul Gubbins
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エピソード
  • The CTV Podcast
    2024/08/07

    In episode 2 of The CTV Podcast, I am joined by Richard Brant, Senior Director, Advanced TV, Strategy and Partnerships at Vevo, the world's leading music video network.


    We cover a lot of ground, including:


    • The growing, but fragmented streaming inventory ecosystem.
    • The evolution of advertising agency planning and buying practices.
    • Balancing CTV direct sold and programmatic partnerships.
    • How streaming publishers should be thinking about SSP and DSP relationships.
    • The future of CTV audience measurement.
    • How streaming publishers can lean into buy side SPO practices.
    • And much more…



    Hosted on Acast. See acast.com/privacy for more information.

    続きを読む 一部表示
    54 分

あらすじ・解説

In episode 2 of The CTV Podcast, I am joined by Richard Brant, Senior Director, Advanced TV, Strategy and Partnerships at Vevo, the world's leading music video network.


We cover a lot of ground including:


  • The growing, but fragmented streaming inventory ecosystem.
  • Balancing CTV direct sold and programmatic partnerships.
  • How streaming publishers should be thinking about SSP and DSP relationships.
  • The future of CTV audience measurement.
  • How streaming publishers can lean into buy side SPO practices.
  • And much more…



Hosted on Acast. See acast.com/privacy for more information.

Paul Gubbins

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