Episode Summary:

In this episode of The Digital Shift™, Natasha Roberson dives into one of the most powerful (and overlooked) tools for online entrepreneurs: social media follow-up automation.

If you’re getting likes, comments, or DMs on your content—but struggling to convert them into customers—this episode will show you how to stop leaving money on the table. Natasha walks you through how to combine instant social triggers (like keyword comment replies and DM automations) with her signature 14-Point Conversion Impact System™ to drive consistent sales, even when you’re offline.

You’ll discover how to nurture curiosity, build trust, and create momentum using automation—not overwhelm.

“Your content starts the conversation—but your follow-up closes the sale.”

Who This Episode Is For:

•Entrepreneurs who get engagement but not enough conversions

•Coaches and network marketers tired of manually chasing leads

•Business owners who want their DMs to do the heavy lifting

•Anyone ready to automate their follow-up without sounding robotic

Actionable Step:

Set up one keyword automation on your next reel or post (ex: “Drop INFO”).

Then build out a 3-part follow-up sequence using email or SMS.

Let the system do the nurturing while you focus on serving.

Key Topics Covered:

1.The Follow-Up Gap

•Why engagement doesn’t equal conversion—unless you automate the next step

•What most business owners are missing after a post or reel goes live

2.Turning Comments Into Conversations That Convert

•How keyword triggers (like “INFO” or “VIP”) drive immediate engagement

•Setting up DM auto-responses that feel personal, not pushy

3.The 14-Point Conversion Impact System™

•An overview of the 14-day journey from lead → buyer

•How email and SMS work together to nurture interest into action

•Why it takes multiple touchpoints—and how to automate every one

4.What It Looks Like Inside the Hub

•Templates for every stage: welcome, offer, urgency, FOMO, FAQs, and more

•Built-for-you workflows with pre-written emails and texts

•Real results from Hub users who reclaimed their time and doubled conversions

5.Don’t Just Go Viral—Go Valuable

•Why the real magic isn’t in the post—it’s in the follow-up

•How you can scale conversations into conversions without being glued to your phone

FAQs – Common Questions & Objections

1.“I don’t want to sound robotic.”

→ You won’t. Our templates are warm, personalized, and easy to customize.

2.“I

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

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Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

In this episode of The Digital Shift™, Jessica Green breaks down 10 critical reasons why businesses must embrace digital systems right now. Social media is unreliable, manual follow-up doesn’t scale, and if you don’t own your list—you don’t own your business. Jessica shares real-world examples, including the time she lost her Facebook account for 9 months, and how it nearly crushed her business. Don’t wait for the next TikTok shutdown or another algorithm shift—take control of your audience, your leads, and your income.

"If you don’t own your audience, you don’t own your business. The platforms control it—until you take it back."

Who This Episode is For:

✅ Business owners relying solely on social media for leads
✅ Network marketers & social sellers looking to scale smarter
✅ Entrepreneurs who struggle with follow-up & conversions
✅ Anyone who wants to future-proof their business

10 Reasons Your Business Must Digitally Shift

1. You Don’t Own Your Social Media Audience (+ Algorithm Uncertainty & Bans)

• If Facebook, Instagram, or TikTok disappeared tomorrow, would you still have a business?
• Jessica’s Story: Losing her Facebook account for 9 months and what it did to her business.
• TikTok disappeared for a month—proof that we don’t control our platforms.
• Solution: Own your email & SMS list.

2. 80% of Sales Happen After the 5th-12th Follow-Up (Follow-Up is the Fortune)

• Most people quit after 1-2 follow-ups, leaving money on the table.
• If you don’t have a system for follow-up, you’re losing customers.
• Solution: Automated follow-up sequences ensure leads don’t fall through the cracks.

3. Speed is the New Currency (People Expect Instant Responses)

• 50% of leads choose the business that responds first—are you fast enough?
• Consumers expect answers right now—automation makes that possible.
• Solution: AI & automated workflows to nurture leads 24/7.

4. Data is the New Gold (Big Business Collects It—So Should You!)

• Why does Amazon, Apple, and Facebook invest billions into data collection?
• Your customer list is your biggest asset—stop letting platforms control it.
• Solution: Use landing pages, opt-ins, and automation to collect your own data.

5. People Spend Over 6 Hours a Day Online (Meet Them Where They Are)

• If your business isn’t optimized for digital engagement, you’re invisible.
• People want seamless, mobile-friendly interactions—not clunky, slow processes.

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

In this episode of The Digital Shift™, Natasha Roberson exposes one of the biggest hidden expenses in your business: your tech stack. Are you juggling 6+ tools and hundreds of dollars a month trying to manage your email, text, funnels, CRM, scheduler, course platform, and social media? Natasha shows you how to simplify your systems, consolidate your tools, and save big while scaling fast.

Whether you’re a coach, course creator, network marketer, or digital entrepreneur, you’ll learn how to audit your tech stack, eliminate the bloat, and upgrade to one all-in-one system that saves time, money, and mental bandwidth.

This isn’t just about saving a few bucks—it’s about reclaiming your freedom and scaling with clarity.

“You don’t need more tools—you need the right system that works for you, not the other way around.”

Who This Episode Is For:

•Business owners spending $300+ per month on disconnected tech

•Coaches, creators, and online marketers drowning in logins and integrations

•Entrepreneurs ready to scale without adding more chaos

•Anyone who’s tired of being the glue between their tools

Actionable Step:

Audit your current tech tools.

Write down what you use, what it costs, and what features you actually use.

Then identify 2 tools you can replace or consolidate into one system—like the Self Made Hub.

Key Topics Covered:

1. The Hidden Cost of a Messy Tech Stack

•Most entrepreneurs use 6–10 tools for daily operations

•Monthly costs quickly reach $500–$700+

•Integrations fail, support is fragmented, and YOU become the bottleneck

2. The Real Reason You Feel Overwhelmed

•Every tool comes with its own login, learning curve, and setup

•You lose time switching between platforms and manually connecting dots

•It’s not a time problem—it’s a system problem

3. How to Audit Your Stack (and What to Cut First)

•List all your tools and categorize them (email, CRM, funnel, scheduler, etc.)

•Identify redundancies and underused platforms

•Choose one system that can handle 80–90% of what you do daily

4. Real Client Savings + Simplicity Wins

•Natasha shares how one client cut their stack from 7 tools to 1

•Saved over $600/month and reduced tech-related tasks by 12+ hours/week

•Simpler system = more focus, more conversions, more time back

5. What to Look for in an All-in-One Platform

•Native automation (email, SMS, CRM)

•Funnel builder, course/membership tools, social scheduling

•Central dashboard to view analytics, leads, tasks, and more

•Easy to use and built for digital entrepreneurs

FAQs – Common Questions & Ob

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire