Episode Summary:

In this episode of The Digital Shift™, Natasha Roberson dives into one of the most powerful (and overlooked) tools for online entrepreneurs: social media follow-up automation.

If you’re getting likes, comments, or DMs on your content—but struggling to convert them into customers—this episode will show you how to stop leaving money on the table. Natasha walks you through how to combine instant social triggers (like keyword comment replies and DM automations) with her signature 14-Point Conversion Impact System™ to drive consistent sales, even when you’re offline.

You’ll discover how to nurture curiosity, build trust, and create momentum using automation—not overwhelm.

“Your content starts the conversation—but your follow-up closes the sale.”

Who This Episode Is For:

•Entrepreneurs who get engagement but not enough conversions

•Coaches and network marketers tired of manually chasing leads

•Business owners who want their DMs to do the heavy lifting

•Anyone ready to automate their follow-up without sounding robotic

Actionable Step:

Set up one keyword automation on your next reel or post (ex: “Drop INFO”).

Then build out a 3-part follow-up sequence using email or SMS.

Let the system do the nurturing while you focus on serving.

Key Topics Covered:

1.The Follow-Up Gap

•Why engagement doesn’t equal conversion—unless you automate the next step

•What most business owners are missing after a post or reel goes live

2.Turning Comments Into Conversations That Convert

•How keyword triggers (like “INFO” or “VIP”) drive immediate engagement

•Setting up DM auto-responses that feel personal, not pushy

3.The 14-Point Conversion Impact System™

•An overview of the 14-day journey from lead → buyer

•How email and SMS work together to nurture interest into action

•Why it takes multiple touchpoints—and how to automate every one

4.What It Looks Like Inside the Hub

•Templates for every stage: welcome, offer, urgency, FOMO, FAQs, and more

•Built-for-you workflows with pre-written emails and texts

•Real results from Hub users who reclaimed their time and doubled conversions

5.Don’t Just Go Viral—Go Valuable

•Why the real magic isn’t in the post—it’s in the follow-up

•How you can scale conversations into conversions without being glued to your phone

FAQs – Common Questions & Objections

1.“I don’t want to sound robotic.”

→ You won’t. Our templates are warm, personalized, and easy to customize.

2.“I

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

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Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

In this episode of The Digital Shift™, Jessica Green breaks down 10 critical reasons why businesses must embrace digital systems right now. Social media is unreliable, manual follow-up doesn’t scale, and if you don’t own your list—you don’t own your business. Jessica shares real-world examples, including the time she lost her Facebook account for 9 months, and how it nearly crushed her business. Don’t wait for the next TikTok shutdown or another algorithm shift—take control of your audience, your leads, and your income.

"If you don’t own your audience, you don’t own your business. The platforms control it—until you take it back."

Who This Episode is For:

✅ Business owners relying solely on social media for leads
✅ Network marketers & social sellers looking to scale smarter
✅ Entrepreneurs who struggle with follow-up & conversions
✅ Anyone who wants to future-proof their business

10 Reasons Your Business Must Digitally Shift

1. You Don’t Own Your Social Media Audience (+ Algorithm Uncertainty & Bans)

• If Facebook, Instagram, or TikTok disappeared tomorrow, would you still have a business?
• Jessica’s Story: Losing her Facebook account for 9 months and what it did to her business.
• TikTok disappeared for a month—proof that we don’t control our platforms.
• Solution: Own your email & SMS list.

2. 80% of Sales Happen After the 5th-12th Follow-Up (Follow-Up is the Fortune)

• Most people quit after 1-2 follow-ups, leaving money on the table.
• If you don’t have a system for follow-up, you’re losing customers.
• Solution: Automated follow-up sequences ensure leads don’t fall through the cracks.

3. Speed is the New Currency (People Expect Instant Responses)

• 50% of leads choose the business that responds first—are you fast enough?
• Consumers expect answers right now—automation makes that possible.
• Solution: AI & automated workflows to nurture leads 24/7.

4. Data is the New Gold (Big Business Collects It—So Should You!)

• Why does Amazon, Apple, and Facebook invest billions into data collection?
• Your customer list is your biggest asset—stop letting platforms control it.
• Solution: Use landing pages, opt-ins, and automation to collect your own data.

5. People Spend Over 6 Hours a Day Online (Meet Them Where They Are)

• If your business isn’t optimized for digital engagement, you’re invisible.
• People want seamless, mobile-friendly interactions—not clunky, slow processes.

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

In this episode of The Digital Shift™, Natasha Roberson exposes one of the biggest hidden expenses in your business: your tech stack. Are you juggling 6+ tools and hundreds of dollars a month trying to manage your email, text, funnels, CRM, scheduler, course platform, and social media? Natasha shows you how to simplify your systems, consolidate your tools, and save big while scaling fast.

Whether you’re a coach, course creator, network marketer, or digital entrepreneur, you’ll learn how to audit your tech stack, eliminate the bloat, and upgrade to one all-in-one system that saves time, money, and mental bandwidth.

This isn’t just about saving a few bucks—it’s about reclaiming your freedom and scaling with clarity.

“You don’t need more tools—you need the right system that works for you, not the other way around.”

Who This Episode Is For:

•Business owners spending $300+ per month on disconnected tech

•Coaches, creators, and online marketers drowning in logins and integrations

•Entrepreneurs ready to scale without adding more chaos

•Anyone who’s tired of being the glue between their tools

Actionable Step:

Audit your current tech tools.

Write down what you use, what it costs, and what features you actually use.

Then identify 2 tools you can replace or consolidate into one system—like the Self Made Hub.

Key Topics Covered:

1. The Hidden Cost of a Messy Tech Stack

•Most entrepreneurs use 6–10 tools for daily operations

•Monthly costs quickly reach $500–$700+

•Integrations fail, support is fragmented, and YOU become the bottleneck

2. The Real Reason You Feel Overwhelmed

•Every tool comes with its own login, learning curve, and setup

•You lose time switching between platforms and manually connecting dots

•It’s not a time problem—it’s a system problem

3. How to Audit Your Stack (and What to Cut First)

•List all your tools and categorize them (email, CRM, funnel, scheduler, etc.)

•Identify redundancies and underused platforms

•Choose one system that can handle 80–90% of what you do daily

4. Real Client Savings + Simplicity Wins

•Natasha shares how one client cut their stack from 7 tools to 1

•Saved over $600/month and reduced tech-related tasks by 12+ hours/week

•Simpler system = more focus, more conversions, more time back

5. What to Look for in an All-in-One Platform

•Native automation (email, SMS, CRM)

•Funnel builder, course/membership tools, social scheduling

•Central dashboard to view analytics, leads, tasks, and more

•Easy to use and built for digital entrepreneurs

FAQs – Common Questions & Ob

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

In this episode of The Digital Shift™, Natasha Robertson pulls back the curtain on one of the biggest threats to entrepreneurs today: burnout. If you’ve ever felt like you’re doing all the things—but still dropping the ball—this one’s for you.

Natasha shares how her lack of systems once led to stress, overwhelm, and near burnout… and how she turned it all around with automation, boundaries, and a proven 90-day time-blocking method.

Whether you’re scaling a side hustle or running a six-figure business, Natasha walks you through her personal framework to protect your energy while still hitting big goals.

“Burnout isn’t a badge of honor—boundaries are the blueprint for sustainable success.”

Who This Episode Is For:

•Women in business feeling like they’re always “on” and can’t turn it off

•Social sellers, network marketers, and digital entrepreneurs scaling their income

•Business owners juggling multiple roles and looking for more time freedom

•Anyone who’s ever hit a wall and thought: there has to be a better way

Actionable Step:

Audit your calendar and identify the top 3 time leaks in your week.

Then block off ONE 90-minute window to start building your system or setting your boundaries—no distractions allowed.

Key Topics Covered:

1.The Real Cost of a Business Without Systems

•The “I’ll just do it myself” mindset is a trap.

•Without automation, every new lead or customer = more stress.

•Lack of follow-up = lost sales and growing resentment.

2.Reclaiming Your Time Through Automation

•Automate follow-ups, lead magnets, onboarding, and engagement.

•Systems = less stress, more scale.

•A peek inside Natasha’s favorite automations and how they protect her peace.

3.Time-Blocking & Digital Boundaries

•Natasha’s personal weekly calendar flow for family, work, and self.

•Digital boundary examples: no DMs before 10am, batch content 1x/week, check email 1x/day.

•The mental shift: you don’t owe everyone instant access.

4.The Weekly CEO Rhythm for Sanity + Scale

•Monday = strategy + planning

•Tues-Thurs = execution blocks

•Friday = overflow, creative or flex day

•Tools Natasha uses to stay sane: Self Made Hub, Google Calendar, Loom, Canva

5.What Happens When You Don’t Have Boundaries?

•Energy leaks.

•Business plateaus.

•You fall out of love with the very thing you once prayed for.

•Why boundaries make you a better leader, partner, and creator.

FAQs – Common Questions & Objections

1.“I don’t have time to set up automation.”

→ You d

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

In this episode of The Digital Shift™, Jessica Green sits down with powerhouse network marketing leader Julia Thornhill to discuss how she built a global team across 20+ countries, created over 100 six-figure earners, and pioneered systems that have driven nearly $100 million in commissions.

From serving in Iraq to leading a faith-based movement in business, Julia’s journey is nothing short of inspiring. We’ll dive into:

• How bold leadership and retention-focused systems changed the game.
• Why automation & digital duplication are the secret to scaling in network marketing.
• How Julia’s mission-driven business is impacting communities worldwide.

If you’re in network marketing and want to build something sustainable, this episode is packed with game-changing insights you won’t want to miss!

"The difference between a struggling team and a thriving global movement is retention, automation, and mission-driven leadership."

Who This Episode is For:

✅ Network marketers looking to build a duplicatable, sustainable team.
✅ Leaders struggling with retention & team growth.
✅ Social sellers who want to expand beyond social media and own their audience.
✅ Purpose-driven entrepreneurs who want to create impact beyond commissions.

Actionable Step:

🚀 Evaluate your follow-up system:
📌 Are you manually following up with prospects?
📌 Do you lose leads because there’s no structured system?
📌 Find a way to automate and track follow-ups so you never let another opportunity slip!

Key Topics Covered:

1. Julia’s Journey: From Military Service to Million-Dollar Leadership

• Serving in Iraq in 2008 & how military discipline shaped her leadership.
• Transitioning from marketing director to global network marketing leader.
• Building a faith-based team across 20+ countries.

2. Retention & Systems: Why Most Network Marketers Fail to Scale

• The biggest mistake teams make: Only focusing on recruiting, not retention.
• How Julia built a culture that created 100+ six-figure earners.
• The duplication systems that transformed her team’s growth.

3. The Role of Automation & Digital Tools in Network Marketing

• How technology changed the game in building a global team.
• Why follow-up matters more than the initial sale.
• How automated workflows & CRM tools are revolutionizing retention.

4. Mission-Driven Business: How Julia Combines Profit with Purpose

• Raising nearly $1 million for humanitarian causes.
• How giving back fuels her business & leadership.
• Why faith

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

In this episode of The Digital Shift™ Podcast, Natasha Robertson dives deep into a game-changing strategy—how to win back cold leads, lost customers, and even inactive business partners using email and SMS automation.

If you’re solely relying on social media to re-engage past customers, you’re leaving money on the table. Social media posts only reach about 10% of your audience, while email opens jump to 25-45% and SMS boasts an incredible 98% open rate! 🚀

💡 The solution? A structured, automated Win-Back Journey that revives cold leads, turns past buyers into repeat customers, and boosts revenue—all without sounding spammy or desperate.

Key Takeaways from This Episode:

✅ Why Most Businesses Ignore Their Best Sales Opportunities – The biggest mistakes entrepreneurs make when trying to win back past customers.

✅ The 5-Stage Win-Back Journey – A step-by-step process to go from silence to sale using strategic email and SMS touchpoints.

✅ How to Segment Cold Leads vs. Past Customers – Personalization drives engagement! Learn how to target each group differently for higher conversions.

✅ The “We Miss You” Email & SMS Strategy That Works – Crafting subject lines and messages that demand attention and inspire action.

✅ How to Use Automation to Make the Process Effortless – Setting up a hands-free, scalable system that re-engages past leads on autopilot.

✅ Exclusive Offers & Urgency Tactics That Drive Action – Proven incentives that create FOMO and get customers to act NOW instead of later.

The 5-Step Win-Back Journey

📌 Step 1: Identify Your Cold Leads & Past Customers

•Segment your list into cold leads, inactive customers, and past VIP buyers for targeted messaging.

•Pro Tip: A past customer is 5X easier to convert than a new lead!

📌 Step 2: Create a Powerful Win-Back Email & SMS Sequence

•🔥 Message 1: Reconnection (”Hey [Name], we miss you!”)

•🎁 Message 2: Value-Based Offer (Free resource, training, or quick-win content!)

•🏆 Message 3: Exclusive Incentive (A VIP discount or bonus to create urgency!)

•⏳ Message 4: Last Call (”Should we take you off our list?” – 90% of recipients engage with this one!)

📌 Step 3: Automate & Optimize Your Follow-Up Process

•Use tools like The Self-Made Hub to run your win-back sequences without manual effort.

•Automate follow-ups, retargeting, and engagement tracking to see what’s working.

📌 Step 4: Leverage Data to Adjust & Improve Your Strategy

•Monitor email & SMS open rates and tweak subject lines & messaging based on performance.

•Small adjustments = BIG wins in engagement & sales!

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

In this episode of The Digital Shift™, Jessica Green and Natasha Roberson break down who the Digital Shift Accelerator is designed for—and who it’s NOT for. If you’ve been wondering whether this program is the right move for your business, this episode will give you the clarity you need.

We’ll dive into:
✅ The exact type of entrepreneurs who will get massive results inside the Accelerator
✅ Why some business owners aren’t ready for this level of automation & strategy
✅ 10 undeniable reasons why NOW is the best time to join before you get left behind

If you’re serious about scaling your business, automating your follow-up, and finally getting a proven system in place, this episode is a must-listen.

"The difference between struggling entrepreneurs and thriving ones? A system that works even when you’re not working."

Who This Episode is For:

✅ Social marketers, network marketers, & online entrepreneurs looking for a scalable system
✅ Coaches, consultants, and service providers struggling to convert leads into paying clients
✅ Business owners frustrated by manual follow-ups & inconsistent sales
✅ Entrepreneurs who want automation but feel overwhelmed by tech

🚫 Who This Episode is NOT For:
❌ Those looking for overnight success with zero effort
❌ Entrepreneurs resistant to learning digital tools & automation
❌ People who prefer old-school, manual marketing methods over modern strategies
❌ Business owners who aren’t serious about scaling or investing in their growth

🚀 Pick ONE sales or follow-up task you’re doing manually every day.
📌 Find a way to automate it—whether that’s setting up an email sequence, keyword automation, or CRM follow-up workflow.
🛠 Implement it this week & start tracking your results.

Key Topics Covered:

1️⃣ Who the Digital Shift Accelerator is For & Why It Works

• The entrepreneurs who THRIVE inside the program (and what makes them different)
• The biggest pain points and roadblocks that this Accelerator solves
• How lead automation, social media keyword tools, and CRM systems transform businesses

2️⃣ Who Should NOT Join This Program

• The wrong reasons people join a coaching or mentorship program
• How to know if you actually need a business system—or just more consistency
• The "instant gratification trap" and why some entrepreneurs fail before they start

3️⃣ 10 Reasons Why NOW Is the Time to Join

1️⃣ Organic social media reach is down—you need a follow-up system that works.
2️⃣ Your competition is already using automation—don’t get left behind.
3️⃣ The DM hustle isn’t scalable—you can’t manually message people forever

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire

In this episode of The Digital Shift™, Jessica Green uncovers a critical truth: If your business relies solely on social media to maintain relationships and generate sales, you’re leaving your success in the hands of platforms you don’t control.

But also your company….

I’m going to share my personal experience of losing her Facebook account for nine months and the devastating impact it had on her business. Plus, she breaks down the latest social media shutdowns, bans, and algorithm updates that prove why business owners must shift their focus to owning their audience.

You’ll learn why big businesses collect data, how to stop letting leads slip through the cracks, and why NOW is the time to take control of your audience with automation and direct follow-up.

"The algorithm won’t save your business—owning your audience will."

Who This Episode is For:

• Entrepreneurs relying on social media to connect with leads.
• Business owners frustrated by low engagement and algorithm shifts.
• Social marketers who have lost access to accounts before and want a fail-proof strategy.
• Anyone serious about long-term business stability and revenue growth.

Start taking control of your audience today:

1. Identify ONE way you currently interact with leads on social media.
2. Create a simple lead magnet (guide, checklist, quiz) to move those leads onto YOUR list.
3. Set up an automated follow-up sequence to nurture and convert them into customers.

Key Topics Covered:

1. The Hard Truth: You Don’t Own Your Social Media Audience

• Jessica’s personal story of losing access to her Facebook account for 9 months and what that did to her business.
• The TikTok ban in India & U.S. policy threats—proof that social platforms aren’t guaranteed.
• Facebook disables over 1.3 billion accounts annually—what happens when yours is caught in the crossfire?
• Instagram’s organic reach has dropped below 10%, meaning 90% of your audience never sees your content.

2. Why Big Businesses Focus on Data (And You Should Too)

• Google, Amazon, and Facebook thrive because of one thing: data.
• Retargeting campaigns convert 70% better than first-time outreach—because they use owned data.
• Email marketing has a 4,200% ROI (yes, $1 spent = $42 earned).

3. Owning Your List = Owning Your Income Stream

• Direct contact = direct sales. You control the message, frequency, and timing.
• Email open rates average 20%+, while social post engagement is often under 5%.
• Segmenting your audience lets you send the right message to the right pe

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire