Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Brad Friedman and Kasper Sierslev reveal how smart marketing processes free you up to focus on the fun, creative work.

Kasper Sierslev is not just a marketer; he's a visionary thought leader dedicated to transforming in-house marketing and creative collaboration. Kasper's journey is a testament to his commitment to sharing knowledge and nurturing creativity, not solely for client acquisition, but for the elevation of the entire industry.

As the founder of a company that helps brands establish and fortify in-house competencies, Kasper brings a wealth of experience. His extensive background encompasses pivotal roles in respected brand agencies, as well as steering his own startup and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, allowing him to effortlessly bridge the gap between diverse industry landscapes.

Kasper's passion for in-house marketing is palpable, evident in his best-selling book, "Moving In-House." He envisions a future where books, reports, and talks act as catalysts for innovation, propelling the industry toward new heights. With expertise that spans marketing operations, creative synergies within in-house teams, and content production, Kasper is poised to steer your podcast toward an illuminating exploration of in-house excellence.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

In this episode of The Digital Slice Podcast, Brad Friedman and Will Haire talk about how D2C brands can leverage Amazon to scale their businesses.

Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency dedicated to direct-to-consumer retail brands aiming to aggressively grow sales on the world’s largest marketplaces like Amazon and Walmart. With over half a billion dollars worth of sales on marketplaces, Will has established himself as a leading authority in the industry.

Will has extensive experience working with e-commerce businesses, leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments. BellaVix has successfully collaborated with renowned brands such as Instant Pot, Wilton, and Outward Hound, delivering exceptional growth and results. As an agency, BellaVix is proud to be part of Amazon's Service Provider Network, a Verified Amazon Advertising Partner, and an Amazon Global Selling Partner, ensuring top-tier service and expertise for their clients.

In his spare time, Will is a Father of two, Victoria and Sebastian, and handles most of the planning for family activities, which he loves. When not parenting, he appreciates good coffee or whisky, depending on the time of day. Will is passionate about helping brands achieve category domination.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Rich Kahn as they chat about how every business doing any amount of digital advertising is likely experiencing ad fraud.

Co-Founder and CEO of Anura, proud father of four, and serial entrepreneur since 1993, Rich Kahn is a dedicated professional with decades of experience in digital marketing. He started Anura, an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud. His track record of success includes operating a business that made the Inc. 5000 list for five years in a row, achieving an Ernst & Young Entrepreneur of the Year award for technology, and operating one of the fastest-growing advertising & marketing companies in the U.S.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Lorene Cowan as they talk about the marketing of a dating app for entrepreneurs who want to connect with like-minded people.

As an Entrepreneurial Life Strategist and founder of The Experts Tribe Entrepreneurial Success Lab, Lorene coaches business owners on aligning financial success with personal fulfillment. Her work emphasizes accountability, work-life balance, and strategic decision-making, ensuring that entrepreneurs build not just wealth but a life they love.

Inspired by her own experiences, Lorene created Yoke to help entrepreneurs connect with like-minded individuals who share their ambition, drive, and lifestyle. More than just a dating app, Yoke fosters both romantic and professional connections, allowing users to earn commissions as matchmakers. With Yoke, business owners no longer have to choose between love and success. They can have both.

Lorene’s work has been featured on Fox, CBS, NBC, Entrepreneur, and top New York City media outlets. She is an active member of the Harvard Alumni Entrepreneurs and the Harvard Alumni Association.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad and Dan Nikas as they chat about transitioning from being a homicide detective to an email marketing guru. And the state of email marketing today.

Dan Nikas is an expert in Meta advertising and email marketing for e-commerce, known for his innovative strategies and impressive results.

Dan's journey is as compelling as his expertise. Before entering the world of e-commerce, he spent 17 years as a homicide detective, a role that honed his analytical skills and deep understanding of human behavior. This background has uniquely positioned him to excel in marketing, allowing him to connect with audiences on a profound level. Despite having no formal marketing training, Dan's transition from law enforcement to successful entrepreneurship showcases his adaptability and innovative spirit.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

In this episode of The Digital Slice Podcast, Brad Friedman and Dmitry Dragilev discuss the state of SEO in 2025 and the tactics your brand needs to succeed.

Dmitry Dragilev is an online entrepreneur who has built four software businesses, which were acquired by Google in 2014, Semrush in 2023, early Slack employees, and Mangools in 2024. His current role is the Growth Advisor at Mangools, where he is helping scale a set of simple and powerful SEO tools for any business or brand.

He has utilized unconventional content marketing, PR, and SEO to scale his companies and achieve all four exits. He has consulted and helped over 100 companies in the last decade, including DowJones, Realtor.com, Nextiva, Aura, Pipedrive, Wistia, CultureAmp, Backlinko, Helpscout rank #1 organically on Google for their key terms.

Dmitry is a contributor for Intuit, Forbes, Entrepreneur, TheNextWeb, TechCrunch, Moz, AListApart, SEMRush, Mashable, Huffington Post, WIRED and many others.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Elizabeth Greene as they chat about helping business owners who sell on Amazon and feel lost in the jungle with a butter knife.

Elizabeth Greene is the founder of Junglr, an Amazon advertising agency built on one core principle: simplify to scale.

A former Amazon seller herself, Elizabeth understands the challenges of standing out in an increasingly saturated marketplace. Drawing on deep industry insights and firsthand experience, she helps brands cut through the noise and grow strategically — often to eight figures and beyond.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Emeric Ernoult as they discuss digital marketing ROI and attribution. The art of getting credit for your social media work.

Emeric is the co-founder and CEO of Agorapulse, a leading social media management platform he grew to $20 million in revenue without external funding. Emeric’s strategic vision and commitment to innovation have set industry benchmarks, including the first-ever social media inbox in 2014 and pioneering ROI tracking and analytics features for social media—patented innovations that help marketers prove the value of their investments.

Emeric’s passion lies in empowering marketers to showcase the true value of their efforts, ensuring that time and resources spent on social platforms contribute meaningfully to an organization’s bottom line. His relentless focus on building the best product on the market has not only fueled Agorapulse’s success but also redefined the standards of excellence in social media management tools.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai