As entrepreneurs and content creators, we spend a lot of time talking about things like marketing, positioning, growing an audience, and making sales. And all of that matters! But there's a foundational element that comes before any of that—and it has to do with who you are, not just what you're selling.

Highlights:

• People don't just buy a product or service; they buy from the person behind it. Your authenticity and personality matter just as much as your offers.
• It's okay to repel people who aren't a good fit for your brand. By being your true self, you'll attract the customers who are perfectly aligned with you.
• Avoid a scarcity mindset! There are plenty of customers out there for everyone. Focus on serving your ideal customers, not trying to be everything to everyone.
• Share your story, not just promotions. Give people a glimpse into your life beyond just business. This helps them connect with you on a deeper level.

Resources mentioned in this episode:
Follow me on Instagram @beckykopitzke (thank you!!)

Are you a digital marketing genius? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

What’s the secret to success? In this episode of The Inspired Business podcast, we’re boiling down the difference between people who reach their business, ministry, or financial goals and those who don’t. The answer is a lot simpler than you might think.

Highlights:

• What successful people don’t do when they’re tempted to quit
• How my friend Brian modeled the right choice in times of doubt
• Three practical solutions to prevent burnout from breaking your business
• Announcing a new addition to our coaching team

Resources mentioned in this episode:
The Funnel Club
Profit Pathway

Are you a digital marketing genius? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Thinking about running ads on Facebook and Instagram? Social media ads are still a great strategy for growing your audience and your income, but only when they’re done well. Do you know what it takes to conduct a successful ad campaign? In this episode, I’m sharing three steps to ensure your ads efforts will lead to profits, not regrets.

Highlights:

• What it really means when people tell you ads are a waste of time and money
• Why social media ads? (Even if you hate social media)
• Three assets you need before you create an ad campaign
• An opportunity to get some free ads training from an ads expert
• Encouragement to take the leap

Resources mentioned in this episode:

• The Funnel Club
• Idea to Impact: The Inspired Business Mentorship
• Register HERE for Facebook Ads in an Hour with Alana Terry {free workshop}

Are you a digital marketing genius? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious