As entrepreneurs and content creators, we spend a lot of time talking about things like marketing, positioning, growing an audience, and making sales. And all of that matters! But there's a foundational element that comes before any of that—and it has to do with who you are, not just what you're selling.

Highlights:

• People don't just buy a product or service; they buy from the person behind it. Your authenticity and personality matter just as much as your offers.
• It's okay to repel people who aren't a good fit for your brand. By being your true self, you'll attract the customers who are perfectly aligned with you.
• Avoid a scarcity mindset! There are plenty of customers out there for everyone. Focus on serving your ideal customers, not trying to be everything to everyone.
• Share your story, not just promotions. Give people a glimpse into your life beyond just business. This helps them connect with you on a deeper level.

Resources mentioned in this episode:
Follow me on Instagram @beckykopitzke (thank you!!)

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What’s the secret to success? In this episode of The Inspired Business podcast, we’re boiling down the difference between people who reach their business, ministry, or financial goals and those who don’t. The answer is a lot simpler than you might think.

Highlights:

• What successful people don’t do when they’re tempted to quit
• How my friend Brian modeled the right choice in times of doubt
• Three practical solutions to prevent burnout from breaking your business
• Announcing a new addition to our coaching team

Resources mentioned in this episode:
The Funnel Club
Profit Pathway

Are you a digital marketing genius? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Thinking about running ads on Facebook and Instagram? Social media ads are still a great strategy for growing your audience and your income, but only when they’re done well. Do you know what it takes to conduct a successful ad campaign? In this episode, I’m sharing three steps to ensure your ads efforts will lead to profits, not regrets.

Highlights:

• What it really means when people tell you ads are a waste of time and money
• Why social media ads? (Even if you hate social media)
• Three assets you need before you create an ad campaign
• An opportunity to get some free ads training from an ads expert
• Encouragement to take the leap

Resources mentioned in this episode:

• The Funnel Club
• Idea to Impact: The Inspired Business Mentorship
• Register HERE for Facebook Ads in an Hour with Alana Terry {free workshop}

Are you a digital marketing genius? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Are free lead magnets the best way to attract customers? Usually no, but sometimes yes. There are a few occasions when offering a freebie before asking for the sale is a smart strategy. But it has to be the right kind of freebie, meaning, one that attracts the right people and nurtures them toward a conversion. In this episode of The Inspired Business podcast, you’ll learn when you should use a freebie and when you shouldn’t—and why. Plus we’ll touch on what makes a freebie valuable (for you as well as for the customer) and why giving stuff away for free is still not my favorite strategy in most situations.

Highlights:

• One thing that makes me different from other digital marketing coaches
• When to use a freebie vs. direct to sale depends on two factors: price and marketing strategy
• In general, low-ticket can skip the freebie and go direct to sale UNLESS you’re using partner marketing. And high-ticket needs a warm-up offer… which may or may not be a freebie.
• Low-ticket through ads = direct to sale
• Low-ticket through email marketing = direct to sale for your own subscribers
• Low-ticket through partner marketing = lead magnet
• Lead magnet rules for partner marketing
• High-ticket = offering a warm-up / buffer experience is wise

Resources mentioned in this episode:

• Episode 6 - Why Freebies Are Hurting Your Email List, and How to Attract Subscribers Who Will Actually Buy From You

Podcast series on email marketing

• Episode 16 - How to get new email subscribers
• Episode 17 - How to communicate with your email subscribers
• Episode 18 - How to turn email subscribers into paying customers

Podcast series on partner marketing

• Episode 47 - What is partner marketing and how does it work?
• Episode 48 - Seven partner activities to grow your email list and your sales
• Episode 49 - How to find great marketing partners

Are you a digital marketing genius? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Thinking about running an online coaching membership? They can be a great source of recurring income as well as a rewarding experience for you and your members alike. But memberships can also be a pain in the butt for creators who don’t like to churn out content or deal with turnover on a regular basis. In this episode of The Inspired Business Podcast, you’ll get some insight on what makes a membership successful, why people leave, what you can and can’t do to retain customers, and why sometimes the best thing you can do is let a member go.

Highlights:

• What memberships have in common with prom dress shopping
• Pros of running a membership: changing lives and getting paid
• Cons of running a membership: burnout for you and the buyer
• What causes members to leave a paid community
• When losing members is a reflection on you and when it’s not
• How continual market research can help you keep your members happy
• Don’t give in to the bells and whistles; serve within your parameters
• Trust your funnel

Resources mentioned in this episode:

• Crowdcast
• For details on our own membership, The Funnel Club, click HERE.

Are you a digital marketing genius? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Which is better: low-ticket or high-ticket? That’s a big debate in the online business world. Lots of sellers are pushing high-ticket offers these days because higher-priced programs earn money faster. But did you know the majority of your audience will never buy a high-ticket offer? If you’re not selling a low-ticket offer on autopilot, either with or without a higher-ticket offer on the back end, then you’re missing an incredible opportunity to scale your online business to new income heights. In this episode of The Inspired Business Podcast, I’ll share three reasons why low-ticket funnels can lead to breakthrough growth, plus some key factors to consider when choosing the right low-ticket product for your audience.

Highlights:

• The definition of a low-ticket product
• Are you ignoring 99 percent of your prospective customers?
• Low-ticket offers give customers a low-risk chance to get to know you
• High-ticket buyers will come from your low-ticket pool of customers
• Why recurring income from automated low-ticket funnels benefits more than just the bottom line
• The key to choosing a low-ticket program is the problem it solves
• Three factors you should reserve for your high-ticket offer
• Your low-ticket offer should be valuable yet scalable in terms of your time and availability

Resources mentioned in this episode:
Partner marketing podcast series:

• Part 1: What Is Partner Marketing and How Does It Work
• Part 2: Seven Partner Marketing Activities You Can Do to Grow Your Email List and Your Sales
• Part 3: How to Find Great Marketing Partners

Click HERE to learn more about the Inspired Business Mentorship.
Click HERE to learn more about the Funnel Club.

Are you a digital marketing genius? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Partner marketing is one of the most effective methods of growing a business. Today we’re wrapping up a three-part series on this topic by talking about the interpersonal aspects of partner marketing. How should you go about connecting with partners? How can you find them in the first place? And what makes a really great partner (as opposed to someone who might be a fabulous person but the wrong fit for your business)? Let’s answer all those questions and more in today’s episode of The Inspired Business Podcast.

Highlights:

• The one thing you can’t avoid about partner marketing
• Same audience, different product
• Who are your biggest fans?
• How engaged is your partner’s audience?
• Partner marketing is not social climbing
• Working with friends, colleagues, idols, and long-shots
• Go where the partners dwell
• How to ask potential partners to work with you

Resources mentioned in this episode:

• The Funnel Club
• Podchaser
• ConvertKit Creator Network
• Episode 47: What Is Partner Marketing and How Does It Work?

Are you a digital marketing genius? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Last week I explained why partner marketing is one of the most effective and cost-efficient methods of growing your business. Today we’re diving into seven specific activities you can engage in with a partner in order to bless their audience, boost your own email list, and increase your sales. These activities, also referred to as “partner campaigns,” are some of my favorite methods of building relationships in the marketplace while benefiting everyone involved. Which one will you implement first?

Highlights:

• Why everybody should get married in January in Wisconsin
• The truth about whether or not you can grow a business without social media
• How to leverage a guest spot on somebody else’s podcast
• What is a freebie swap and why is it the easiest way to get subscribers
• Live teaching isn’t just for your own audience
• Why summits are a different bird and one thing in particular to watch out for
• Yes, you can skip the lead magnet and still be successful in partner marketing

Resources mentioned in this episode:

• TheInspiredBusiness.co/quiz
• TheInspiredBusiness.co/register
• Crowdcast

Are you a digital marketing genius? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious