I strongly encourage them to remain adaptable and curious, engaging in as many conversations as possible. Whether you call it pivoting or something else, it's crucial to refine not just your product-market fit but also how you communicate your vision. The way you articulate the potential of what you’re building is always evolving, especially in those initial months and years. Staying open to feedback and viewing every interaction—like your elevator pitch—as a learning opportunity is key. Effective messaging is vital for success.

Take the time to do your homework and learn from our mistakes. Conduct thorough due diligence and crunch the numbers. If you're launching a new business, research the market for your product, confirm there's demand, and assess your resources. Consider how long you can operate without making a profit. Make sure you’re well-prepared and have the resilience to weather the early stages, as most businesses take time to become profitable. Do your calculations carefully before diving in

When I first launched my mental health practice, my partner and I had a clear vision, but we ended up taking a different path. I tried projects like grant writing for nonprofits and career coaching for social workers—neither of which aligned with my strengths or passions. Despite recognizing a significant need for the latter, it never felt right as a full-time pursuit, and none of these ventures succeeded as I had hoped. Recently, I finally listened to the persistent inner voice urging me to focus on what I truly know: my experience as a lifelong patient after two open-heart surgeries. That voice had been quiet for a while but eventually became impossible to ignore, reminding me to embrace my true calling. I believe many business owners experience similar instincts; it’s crucial not to overlook them.