My biggest advice to anyone starting out is to avoid setting expectations for how long it will take to experiment and find your footing. Unless you're following a franchise model, no one has done exactly what you're trying to do—so there’s no set timeline. And since time is money, the more you can explore, test, and learn while working another job or having some financial support, the better. Giving yourself that buffer will allow you to figure things out before fully going to market, which can make a huge difference in your success.

Don't start coding, hiring, or building anything until you've sold the idea. Your first job is to talk to potential customers, deeply understand their problems, and validate that a real solution is needed. This is a lesson I’ve learned over multiple ventures—this being my third. In fact, we didn’t write a single line of code until we had a signed contract in hand. That shift has fundamentally changed our company culture: we stay commercially focused, but always grounded in solving real problems. It’s not about pushing my idea onto the world—it’s about listening to the world and building what it actually needs. So, always sell first. Get proof that someone is willing to pay before you start creating.

One of my mentors shared something I always come back to — it comes down to three key things. First, self-motivation. You’ve got to have that inner drive to go after what you truly want. Second, prioritization. You need to know what matters most and what can wait. And third, mentorship. Find someone you trust, someone who can guide you. And along the way, don’t forget to trust yourself too — if something feels off, listen to that instinct.

The rule of thumb I followed—and one I still believe in—is that it's perfectly fine to change direction, to explore different paths, or even juggle multiple interests at once. If you don’t have everything figured out from the start, that’s completely okay. What matters most is getting out there and gaining real experiences. Don’t fear trying, and don’t fear failing. Every attempt, every bit of exposure, teaches you something new—and it's that very exposure that will eventually lead you to your passion.

Keep trying—because you're going to hear a lot of "no's," and the key is to get comfortable with rejection. I even have a note taped to my desk that says, "Try to get rejected—to get over the fear of being rejected." As an entrepreneur, especially in the beginning, you'll face resistance and doubt, often from others and sometimes from yourself. But success comes from showing up over and over again, even when it feels like no one believes in you. Persistence is what separates those who make it from those who give up. You only truly fail when you stop trying—so keep going.

You know, it’s different for everyone, but a good starting point would be reading the book Emotional Intelligence. It’s a great introduction to understanding EQ. If you don’t really know who you are — and many people don’t, especially when starting a business in their 20s — take time to explore that. Talk to the people around you. Ask them how they perceive you. What do they think are your biggest weaknesses? It’s not always easy to hear, but getting that honest feedback early on can save you a lot of trouble later.

Follow your heart and trust your instincts—they’re often more powerful than you realize. I’ve always had a strong gut feeling about the things I pursue, a sense that tells me, “This needs to happen, this will work.” When I’ve shared my ideas with others, the response has been overwhelmingly positive—people are often surprised and inspired, saying they never thought of it that way. That kind of validation is encouraging, but it starts with knowing what truly drives and excites you. Figure out what you’re passionate about, what you’re naturally good at, and what energizes you. Then, surround yourself with the right people who believe in the vision and can help you bring it to life.

If there's one key piece of advice I'd give to anyone in business or entrepreneurship, it's to beware of the tyranny of the now—the intense pressure of immediate problems like a lost contract, a team member leaving, or an unexpected crisis. These challenges feel overwhelming in the moment, but they are temporary. Don't let short-term pain lead to emotional decisions that could harm your long-term vision. Instead, stay focused on why you started—your original dream, belief, and purpose. The present will pass, but your future is still in your hands. Handle the moment, but don’t let it define you.