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This week we catch up on the latest in the creative industry, from Kodak’s rumored bankruptcy (and their swift denial) to Sony’s announcement of the RX1R III at a hefty £4,199 price tag… without IBIS. We dive deep into prime vs. zoom lenses, weighing the pros and cons, why primes often push you to be more creative, and how limitations can actually elevate your work. We highlight photographer Cortney White’s shoot on a fixed 135mm prime as proof of just that.

We also talk gear minimalism, why experienced creatives often gravitate toward smaller setups, and how client perception can change depending on whether you show up with huge pro gear or a compact camera that delivers the same results.

Follow Cortney White!

Instagram: https://www.instagram.com/cortneywhite_

CHAPTERS

00:00 - Intro

04:56 - Merchandise Launch and Creative Process

11:47 - Camera Technology Updates: Sony RX1R Mark III

16:37 - Kodak's Financial Struggles

21:56 - ChatGPT-5 Release

25:34 - Primes vs. Zoom Lenses

38:32 - Embracing Gear Minimalism

46:03 - Challenges and Experiments with Lenses

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This week, we cover everything from new camera gear to creative business mindset. Starting with DJI’s brand new Osmo 360 camera and why it could be a game-changer for capturing behind-the-scenes content on set. We also dive into Matt’s interest in picking up the Ricoh GRIII for daily life photography and why, in some cases, it might actually outperform the GRIV.

We also shift the conversation to Matt’s new business car — a Tesla Model 3 and the importance of not letting your ego drive your financial decisions. The real flex isn’t the flashiest car or the biggest spend, but living below your means and building a lifestyle that doesn’t require you to work to sustain it.

Finally, we unpack one of the most overlooked parts of creative work: processes and workflows. From outlining timelines and milestones to setting client expectations early, we talk about why structure is the secret weapon for exceeding expectations, and how delivering work earlier than promised can turn a happy client into a loyal one.

CHAPTERS

00:00 - Intro

05:41 - DJI's New 360 Camera

12:59 - Matt Buying the Ricoh GR3

18:25 - Buying a Tesla for Business

24:41 - Financial Decisions and Ego Management

30:14 - The Importance of Processes in Creative Work

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In this episode, we sit down with rising combat sports photographer Johno Ramsay, who recently wrapped up his first year of freelancing. We get into the highs, lows, and lessons of building a creative career from the ground up, from finding clients, to building confidence in your work and more.

Johno shares what it’s really been like navigating freelance life, including the mindset shifts, financial realities, and creative challenges he didn’t expect. We also dig into how he handled one of the biggest moments of his career so far: winning the Portrait of Britain Award 2024, how that image came to life, and what it felt like to have his work featured across the UK in The Times, The Guardian, and the official Portrait of Britain book.

John also experienced one of his social posts go super viral, with over 11 million views! Where one of the fighters he was shooting fell into his camera and smashed his lens (spoiler: his lens didn’t actually break, but he made you believe it did.)

FOLLOW JOHNO!

IG: https://www.instagram.com/johnoramsay.photo/?hl=en

Website: https://l.instagram.com/?u=http%3A%2F%2Fwww.johnoramsay.com%2F%3Ffbclid%3DPAZXh0bgNhZW0CMTEAAacjqCBehKFCwnXnwUlZsFZ1LBkMrAIXT83xPTdz9yRw1uH74Z0PAjl45wAFhg_aem_9n204uki2b475cWkrZ_jUg&e=AT2KYYY7S4qEPMLtR0PF3tVKzffEzK9PSLdU_3pXevNwazIkWRiBRpFU0XLPnr6yUupNAJ1R4osmLD9obFXxxMaWTxb70Zo_uS_gD0Vv6rHiBqt8XG-Oig

CHAPTERS

00:00 - Intro

02:08 - Being A New Freelancer

08:51 - Navigating Social Media as a Freelancer

11:20 - The Impact of Viral Content on Business

19:07 - Lessons Learned from Viral Experiences

25:52 - Navigating the Challenges of Freelance Life

44:28 - Achieving Recognition: Portrait of Britain Award

50:56 - The Importance of Storytelling in Visuals

54:01 - Advice for New Freelancers

57:13 - The Power of Networking and Cold Outreach

01:01:24 - Agency Representation vs. Freelancing

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This week we dive into a wide-ranging conversation on the evolving role of AI in the creative industry! From the recent launch of 'ChatGPT Agents' to our reaction of a fully AI-generated ad aired during the NBA Finals. We unpack how AI tools are already becoming part of our daily creative workflows, where we think things are heading, and what the ethical lines look like as the tech develops.

We also talk about Matt's new clothing brand, his rise on social media from 20k followers to 40k within two weeks! Cam’s new YouTube channel documenting his journey into 3D design, why he’s pivoting, and the mindset shift behind starting fresh in a new creative field.

To wrap it up, we react to a recent example of creative work being stolen. Another photographer’s images used in a fake product ad and confronted by the owner.

LINKS ON AI

• ChatGPT Agents (livestream): https://www.youtube.com/live/1jn_RpbPbEc?si=a78tCtztOkX-z1WE

• Godfather of AI: https://youtu.be/giT0ytynSqg?si=w0w-FUMiUTLFufwx

• AI Debate: https://youtu.be/JMYQmGfTltY?si=e2-KHRZk6Z1aQjs7

YouTubers Using ChatGPT agents:

• https://youtu.be/I24XPX0HS5c?si=VLT8HkRsgqEOGCPa
• https://youtu.be/xk6J70MPVkA?si=59pJl-5K_z8P_zcG
• https://youtu.be/SGRX7crXpV8?si=q5IrF1w-W8sAUzp3

Cameron's YouTube:

• https://youtu.be/SKc5Hh1EmUM?si=oXGgflD4zeKLM-9c

Matt's clothing (London Camera Division):

• https://www.instagram.com/londoncameradivision?igsh=MTFpbnkxa3hka2k5Yg%3D%3D

CHAPTERS

00:00 - Intro

05:38 - Cameron's Trip to Bulgaria & 3D

08:39 - Cameron's YouTube Journey

14:57 - Matt's Social Posts & New Clothing Brand

28:02 - AI in Creative Industries

46:03 - Resources for Understanding & Using AI

50:02 - Our Thoughts on AI

52:31 - Reacting to NBA Commercial Made By AI

56:50 - AI on E-commerce and Photography

59:21 - Jakob Owens (PrismLensFX / Tropicolor) Drama

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This week we talk about the mental fuel that keeps us going creatively, like watching T-Pain live-streaming on Twitch making his music whilst working on our own stuff. There’s something powerful about seeing other creatives in their flow that helps us stay in ours.

We also reflect on Matt’s recent holiday where he brought along his very first camera, curious to see if the tech still holds up today. In the video version of this episode, we showcase some of the photos he shot and talk about whether gear from the past can still deliver in 2025.

But the core of this episode is a conversation around the freelance mindset. What it really takes to stay self-employed long-term. We cover everything from living below your means and the dangers of lifestyle inflation, to how important gratitude, financial buffers, and grounded expectations are for longevity. The real win in freelancing? Staying in the game.

CHAPTERS

02:43 - The Creative Process: Insights from T-Pain and Tory Lanez

06:57 - Rediscovering Old Tools: A Journey with My First Camera

12:49 - The Value of Experience: Old Cameras and New Perspectives

17:55 - Skill vs. Equipment: The Balance in Photography

18:25 - The Evolution of Camera Technology

21:41 - Understanding Creative Success

31:11 - Mindset and Expectations in Creativity

39:02 - Financial Wisdom for Creatives

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In this episode, we dive into a very important question: Do you need a degree to make it in the creative industry?

Coming from Cameron & Matt who have University degrees, we unpack what those degrees actually did for us, if anything, and whether we’d still recommend university in today’s creative landscape. We talk about what degrees can offer vs. what real-world experience teaches you, whether clients actually care about your qualifications, and how you can break into the creative field even if you never step foot in a lecture hall.

We also catch up on Matt’s recent visit to CameraWorld—an event for getting hands-on with the newest camera tech, software updates from Capture One, as well as Cameron’s thoughts on his latest gear pickup: the Sony A7C II and Cameron starting a new YouTube channel! (link below)

Cameron's new YouTube video: https://youtu.be/SKc5Hh1EmUM?si=LOY_thnEI0m3G1T0

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Louis Browne is on the show! Louis is a Director and photographer whose client list includes Gucci, Dior, Adidas, Nike, Rolling Stone, and more. Known for his choppy, mixed-media style and genre-spanning career—from music to global fashion campaigns—Louis shares his experience navigating the creative industry on both sides of the world from the London to NYC and beyond.

We unpack the key differences between the UK and US creative markets, how your creative taste often outpaces your technical skill, and why personal projects still hold the most weight when it comes to growth, fulfilment, and landing meaningful work. Louis also opens up about preparing your shoots properly, and how the person you're shooting might be the world's next superstar as Louis recalls shooting with Billie Eilish before the fame.

We also get into Louis transition from photography to directing, what that shift demanded creatively and mentally, and why being crystal clear on your ideas is everything when it comes to pitching to clients. Should you be repped by agencies, or is it more valuable to build your own momentum? From hard-earned lessons on set to treating every shoot like it could lead to the next breakthrough, this conversation is full of honest insights for creatives at any level.

00:00 - Living in New York vs. London

06:18 - Shooting Stormzy at the Met Gala

12:41 - Why move from the UK to the US

21:26 - Differences in Photography Markets: US vs. UK

24:05 - Balancing Personal Projects and Commercial Work

28:43 - What should new Creatives focus on?

40:01 - Memorable Shoots: Enjoyment VS Output

44:48 - Lessons Learned the Hard Way

49:32 - Approach to Directing

56:04 - Understanding the Director's Role in Commercials

58:00 - Do you need to be repped to land big projects

01:03:42 - Creating Natural Interactions with Subjects

01:08:15 - Why you should post your work

01:12:23 - Finding Creative Space and Inspiration

Listen to 'Late Invoices' on all platforms at the link below, new episodes released every Tuesday! 🎙️

CONNECT WITH LOUIS!

Louis Instagram: https://www.instagram.com/louis_browne/

Louis website: https://www.louisbrowne.co

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This week, we’re talking about the chaos of post-production! The part of the process where creativity can either flow or freeze. Whether you’re editing photos or video, one of the hardest challenges is choosing a direction when there are so many possible versions of the same piece.

We explore how to stay clear-headed during the edit, why culling is more emotional than technical, and how Matt helps his mentees level up by editing their work to show what could be improved. Matt also shares how he uses the music of the artist he’s photographing as a guide to shape the energy, tone, and final look of the images.

We wrap with a conversation around developing your creative style, and how it doesn’t arrive all at once, but emerges gradually as you keep making, shaping, and editing your work.

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