Joe Blackburn just crushed his biggest mastermind event yet.

28 entrepreneurs in the room... and what came out of it will change how you think about building wealth.

Because while everyone's worried about AI taking jobs...

There's a massive opportunity brewing that most people are completely missing.

Joe calls it the "Silver Tsunami."

And it's about to dump $10 TRILLION worth of businesses into the market by 2030.

But here's the thing...

Most of these won't be fancy investment bank deals.

They're the local businesses in your backyard. Owned by Boomers who are just... done.

"Here, take the equipment and a little cash. I'm walking away."

That's a real conversation Joe heard last week.

In this episode, you'll discover:

• Why the word "poaching" is banned from Joe's vocabulary (and should be banned from yours)

• The "stand and deliver" exercise that had people firing employees within 48 hours

• How technology is making in-person connections happen FASTER than ever

• Why your morning routine might be sabotaging your entire wealth-building strategy

• The specific businesses Joe's targeting (and why they're AI-proof)

Plus... Joe gets brutally honest about the "hypnosis" that's keeping most entrepreneurs stuck.

And reveals his plan for the next 5 years that could set you up for generational wealth.

This isn't about scaling your current business.

This is about positioning yourself to capitalize on the biggest wealth transfer in history.

Fair warning: Joe's fired up in this one. He's not holding back.

Listen if you're ready to think bigger.

Skip it if you want to stay comfortable.

Your call.

Find all the show notes and links here: https://www.thelionsedge.show/12

Joe Blackburn drops some uncomfortable truths about pricing that'll make you squirm in your seat. If you've been racing to the bottom on price because you're scared nobody will pay what you're worth... this episode will slap some sense into you.

Joe breaks down why most entrepreneurs price like they hate themselves. How to use "bracketing" to find your sweet spot. And the one question that'll expose cheap competitors for the frauds they are.

Plus... Jason shares why pricing high actually makes you BETTER at what you do (and why your clients will thank you for it).

Fair warning: This isn't feel-good fluff. Joe's gonna challenge everything you think you know about what people will pay. But if you can handle the heat... you'll walk away with a pricing strategy that actually makes you money.

Stop being the discount option. Start being the premium choice.

Find all the show notes and links here: https://www.thelionsedge.show/11

Ever spent days losing your mind over something that turned out to be... nothing?

Joe did.

A simple camera setup issue turned into a 2-day rage spiral that consumed his entire world.

Wrong cord. Wrong port. That's it.

But here's the kicker...

This wasn't just about tech problems.

It's about the pattern most of us are stuck in WITHOUT realizing it.

We get tunnel vision on tiny problems...

Fan the flames with our frustration...

And create massive fires out of small sparks.

Meanwhile, the REAL important stuff gets ignored.

(Joe had 30 people coming to an in-person event while he was having a meltdown over camera cables.)

In this episode, Joe and Jason break down:

• Why "trying harder" often makes everything worse

• The difference between massive action and being a "try hard"

• How to spot when you're creating problems that don't exist

• The business cost of emotional reactions to minor issues

• Why stepping back feels impossible (but saves everything)

• How anger spirals compound and destroy your decision-making

Plus Jason shares his "well, at least I finally got there" philosophy...

And why some problems solve themselves when you stop forcing solutions.

If you've ever wondered why small issues become massive crises in your business...

Or why you feel like you're constantly putting out fires you didn't start...

This one's for you.

Time to stop being your own worst enemy.

Find all the show notes and links here: https://www.thelionsedge.show/10

Most business owners spend their days griping about their "bad hires."

Meanwhile...

The smart ones are busy turning their existing team into profit machines.

In this episode, Joe Blackburn drops some harsh truths about leadership that'll make you rethink everything.

You'll discover:

• Why pouring 80% of your energy into your A-player is the fastest path to explosive growth (even if it pisses off everyone else)

• The "movable middle" strategy that transforms average employees into solid contributors... without micromanaging them to death

• How to identify what ACTUALLY motivates each team member (hint: it's often not money)

• Why spending time "fixing" your worst performer is corporate suicide

• The psychology behind why your best people need the most criticism (and how to deliver it without crushing their soul)

Plus Jason shares the "whiplash effect" - that delicate balance between pushing people hard and giving them the support they need to not break.

This isn't your typical "hire A-players only" bullshit advice.

This is real-world leadership for people who have to work with humans... not unicorns.

Because here's the thing:

You can keep waiting for the "perfect team" to magically appear...

Or you can start winning TODAY with the people sitting at your conference table right now.

Your choice.

But if you choose option two... this episode is your playbook.

Find all the show notes and links here: https://www.thelionsedge.show/9

Most successful people are playing way smaller than they could be.

And it's not because they lack skills...

Or connections...

Or even opportunities.

It's because they've trapped themselves in a mental prison built out of two simple words: "What if."

What if it doesn't work out?

What if I lose what I've already built?

What if people think I'm crazy?

In this episode of The Lion's Edge, Joe Blackburn (founder of The Lion) and Jason Croft dive deep into the psychology that keeps even high-achievers stuck.

Joe breaks down the "What If Block" - that paralyzing mental loop that turns potential lions into house cats.

You'll discover:

• Why the worst-case scenario almost NEVER happens (and why your brain doesn't care)

• The simple word switch that transforms fear into fuel

• How status anxiety keeps you focused on the wrong crowd

• Why "playing it safe" is actually the riskiest move you can make

• Real stories of members who said "even if" and took massive leaps

Jason brings his signature perspective helping break down why some people naturally push through while others get paralyzed.

This isn't feel-good motivational fluff.

This is a straight-up intervention for anyone who knows they're capable of more but keeps finding reasons to stay put.

If you've ever caught yourself thinking "Yeah, but what if..." when opportunity knocks...

This episode might piss you off.

Good.

Sometimes you need to get angry at yourself before you get moving.

Perfect for: Business owners making 250K+ who feel stuck, executives ready to make a leap, and anyone tired of watching hungrier competitors pass them by.

Time to choose: What if... or even if?

Find all the show notes and links here: https://www.thelionsedge.show/8

Ever notice how the most successful entrepreneurs think COMPLETELY differently about money, time, and what's possible?

That's not an accident.

In this raw episode, Joe Blackburn reveals the secret experiment he's been running on himself... and how just 8 weeks of skipping his morning mindset routine nearly DESTROYED his mental state.

Even though his circumstances hadn't changed. Even though he was still killing it.

Here's the uncomfortable truth: Most entrepreneurs are running multi-million dollar businesses with a minimum wage MINDSET.

You're logically explaining away your limitations. You're masking your fears with facts.

And it's keeping you TRAPPED.

Joe and Jason dig into:

• Why your grandparents' Depression-era thinking is still influencing your decisions today

• How successful people accidentally put a CEILING on their potential (and how to break through it)

• The danger of outsourcing "soul work" to AI

• Why "massive action" without mindset work leads to anxiety, irritation and fear

If you're ready to expand what's possible in your business... without the woo-woo extreme or toxic hustle culture... this episode will change the way you approach each morning.

Your mind is the battlefield. Are you showing up prepared?

Find all the show notes and links here: https://www.thelionsedge.show/7

This episode of The Lion's Edge is gonna save you from being just another commodity in the marketplace.

Jason and Joe dig into a critical mindset shift that separates the top 1% from the order-taking masses...

And it all comes down to one thing: positioning yourself as the EXPERT, not the vendor.

Jason kicks things off by referencing "The Four Conversations" - a book that fundamentally changed how he views sales positioning. He sets up the framework for discussing how you establish authority BEFORE the sales conversation and then MAINTAIN it throughout.

Then Joe (in classic no-nonsense Joe fashion) drops absolute TRUTH BOMBS on why most salespeople mess this up:

• They focus on products and processes instead of the PERSON

• They talk WAY too much about features instead of outcomes

• They let prospects fast-forward them and control the conversation

• They stack endless "value" without establishing true expertise

The real gold comes when Joe shares a recent story of a CEO trying to rush him, and how he literally ENDED THE CALL rather than be treated like a vendor.

Guess what happened? The CEO came back - on JOE'S terms.

This episode gives you the psychological weapons to flip the script when prospects try to commoditize you. And both hosts bring complementary perspectives:

- Jason shares insights on building expert positioning BEFORE the sale (content creation, social proof, etc.)

- Joe delivers the tactical blueprint for maintaining control DURING the conversation without being an arrogant jerk.

The episode wraps with Joe's unstoppable mindset mantra that'll have you walking into sales conversations with 10x more confidence tomorrow.

If you're tired of competing on price, fighting for attention, or getting treated like every other salesperson... this episode is your wake-up call to elevating your status and commanding respect.

From Joe: "If I have to close you, something's going south." That's the difference between vendor-thinking and expert-thinking in one sentence.

Find all the show notes and links here: https://www.thelionsedge.show/6

Is your business held hostage by mediocre talent? In this hard-hitting episode, Joe Blackburn and Jason Croft reveal why most business owners are losing the battle for A-players without even realizing it.

Joe shares the mindset shift that transformed his recruiting strategy from "who's available?" to "who's the best?" - regardless if they're looking for a job or not. You'll discover why most elite talent WON'T be found on job boards and how to attract them anyway.

Plus, learn the courage it takes to handle underperformers when you're scared about replacements, the dangerous difference between "family" and "team" cultures, and why peer pressure beats the stick every time.

If you're tired of settling for whoever walks through the door... or stuck with B-players because you're afraid to make a change... this episode will arm you with the mindset and methods to win the talent war that's affecting EVERY business owner right now.

Find all the show notes and links here: https://www.thelionsedge.show/5