Loyalty Wired

著者： Loyalty Wired
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  • Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire. Brought to you by Loyalty Wired.
    All rights reserved
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  • Newscast 9: Will the Airlines Kill Their Golden Goose?

    Newscast 9: Will the Airlines Kill Their Golden Goose?
    2024/10/14
    Airlines facing unprecedented pressure from shareholders, finance teams, disgruntled members, and the government have devalued their loyalty programs. If this trend happens, will the entire airline loyalty ecosystem collapse?
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    33 分
  • Podcast 68 - The Case For Loyalty

    Podcast 68 - The Case For Loyalty
    2024/10/07
    In response to the closure of several high profile loyalty programs and criticism from authors like Byron Sharp, we explore the case for loyalty backed with evidence. With special guests, Tom Hill, Jessie Stuart, Dicken Doe and Phil Gunter.
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    38 分
  • Newscast 8: The Personalization Episode

    Newscast 8: The Personalization Episode
    2024/09/22
    This week we devote our entire episode to one of the hottest topics in customer loyalty. In this featured segment, Rick Ferguson speaks to an all-star roster of experts to answer an existential question: If marketing personalization is so important, then why aren’t more companies better at it?
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    35 分

あらすじ・解説

Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire. Brought to you by Loyalty Wired.
All rights reserved
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