エピソード

  • Newscast 9: Will the Airlines Kill Their Golden Goose?

    Newscast 9: Will the Airlines Kill Their Golden Goose?
    2024/10/14
    Airlines facing unprecedented pressure from shareholders, finance teams, disgruntled members, and the government have devalued their loyalty programs. If this trend happens, will the entire airline loyalty ecosystem collapse?
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    33 分
  • Podcast 68 - The Case For Loyalty

    Podcast 68 - The Case For Loyalty
    2024/10/07
    In response to the closure of several high profile loyalty programs and criticism from authors like Byron Sharp, we explore the case for loyalty backed with evidence. With special guests, Tom Hill, Jessie Stuart, Dicken Doe and Phil Gunter.
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    38 分
  • Newscast 8: The Personalization Episode

    Newscast 8: The Personalization Episode
    2024/09/22
    This week we devote our entire episode to one of the hottest topics in customer loyalty. In this featured segment, Rick Ferguson speaks to an all-star roster of experts to answer an existential question: If marketing personalization is so important, then why aren’t more companies better at it?
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    35 分
  • Newscast 7: Can Starbucks return to Pike Place?

    Newscast 7: Can Starbucks return to Pike Place?
    2024/09/08
    In this special segment, Rick Ferguson stands inside of Starbucks’ original Pike Place Market store in Seattle and asks: Can Starbucks leverage its loyalty program and its vaunted digital wizardry to recapture its corporate soul? Plus, we dive into research on Australian customer loyalty and chat with the VP of Marketing for Canada's Air Miles Reward Program.
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    38 分
  • Podcast 67 - Loyal Customers As A Sales Channel

    Podcast 67 - Loyal Customers As A Sales Channel
    2024/09/02
    In this podcast we examine the growth of TikTok Shop, with Mark Ross of Konsort Social, and ask if social enterprise platforms could allow loyalty programs to turn top customers into a meaningful sales channel.
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    31 分
  • Newscast 6 - The Future of Coalition Loyalty

    Newscast 6 - The Future of Coalition Loyalty
    2024/08/25
    A decade ago, the global loyalty landscape was ruled by big multi-merchant coalition program operators. Today, most of those operators are gone. Rick Ferguson convenes our Loyalty Roundtable to discuss the past, present, and future of coalition loyalty. Plus, we talk to a loyalty player in the legal cannabis market and explore the changes to the Qantas frequent-flyer program.
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    37 分
  • Newscast 5 - Sonesta Travel Pass and the Empire State Building

    Newscast 5 - Sonesta Travel Pass and the Empire State Building
    2024/08/11
    In the saturated world of hotel loyalty, how can you make an impact in best-customer relationships? Rick Ferguson chats with Sonesta Hotels' Kevin McCarthy about the opportunities and challenges of relaunching a loyalty program in a crowded marketplace. Also, Rick debuts the launch of the Empire State Building Ambassador program and Iain Pringle explores the explosive growth of retail media with SG-Retail's Steve Gray.
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    34 分
  • Pocast 66 - Retail Media - The Essential Guide

    Pocast 66 - Retail Media - The Essential Guide
    2024/08/04
    In this podcast we explore the explosive growth of the retail media industry which was worth over $128 billion in 2023. With special guests Steve Gray and Katie Streeter-Hurle of SMG we explore the conditions that led to this growth, what benefits it brings customers and brands and provide advice for those considering a retail media strategy.
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    29 分