Megan Lohman is the Founder and Co-CEO of Plan Forward, a software platform empowering dental practices to drive growth and profitability through smarter membership plan management. With a background in sales, marketing, and recruiting, Lohman discovered a critical gap in dental care access when working in a dental office during the Affordable Care Act implementation. What began as a homegrown solution evolved into Plan Forward, launched in 2018, which now helps practices create white-labeled membership plans that increase patient visits, treatment acceptance, and practice revenue. Through her data-driven approach and dedication to practice profitability, Lohman has transformed how dental offices approach uninsured patients, creating win-win solutions that benefit both practices and patients seeking affordable care options.

Feeling frustrated by uninsured patients who delay treatment or hesitate to get necessary x-rays? Many dental practices struggle with inconsistent revenue and patients who resist recommended care due to cost concerns, while others resort to random discounting that erodes profitability. What if there was a strategy that could increase visits, boost treatment acceptance, and create predictable recurring revenue without sacrificing your practice philosophy?

According to Megan Lohman, Founder and Co-CEO of Plan Forward, dental membership plans represent a transformative opportunity when implemented properly. Data from their integrated software shows that membership plan patients generate 2-3X more revenue than typical uninsured patients, with nearly double the production per visit and 1.5-2X more frequent visits. The key difference? Patients who join membership plans no longer hesitate to get recommended x-rays and diagnostics that are bundled into their plan, leading to better diagnoses, increased treatment acceptance, and improved oral health outcomes. Lohman emphasizes that practices should stop giving random discounts and instead offer reduced fees only in exchange for the commitment and loyalty that comes with membership enrollment.

In this episode of The Marketing32 Show, host Brett Allen interviews Megan Lohman about the strategic implementation of dental membership plans. They explore how Plan Forward helps practices develop white-labeled plans that reinforce the practice’s brand identity, the importance of proper accounting procedures for membership revenue, and practical ways to promote plans through existing communication channels. Lohman shares insights on determining optimal pricing structures based on specific practice goals and emphasizes that membership plans serve as an attractive alternative to traditional dental insurance for the growing number of patients without employer-sponsored benefits.

Bryton Nield is the CEO and Co-founder of Dentist Partner Pros, a consulting firm that helps private dental practices build thriving associateships, partnerships, and teams. Since co-founding the company in 2021, Bryton has been instrumental in developing systems that have transformed the dental industry's associate hiring success rate from 25% to 85%. With a background in building two successful startups into seven-figure businesses, he brings a passion for leadership, communication, and creating clear expectations to the dental field. Bryton is also a sought-after speaker, sharing insights on dental hiring, onboarding, and team development on various industry podcasts and events.

Most dentists don’t learn how to hire effectively in dental school — so when it comes time to bring on an associate, the process is often rushed, emotional, and costly. With over 70% of dental associateships ending in failure, it’s no wonder practice owners are frustrated and confused. Why do so many associate relationships fall apart, and what can be done to change the outcome?

According to Bryton Nield, a nationally recognized expert in dental recruiting and leadership systems, most associate hires fail before they even begin because the practice owner isn’t actually ready. He highlights that emotional readiness, practice capacity, and financial metrics must all align before a new doctor can thrive. When dentists skip these foundational steps, they often default to “panic point hiring,” which leads to misaligned expectations and costly turnover. Bryton emphasizes that associate success isn’t just about finding the right person; it’s about becoming the right leader and creating a structured, win-win environment.

In this episode of The Marketing 32 Show, host Brett Allen sits down with Bryton Nield, Co-founder and CEO of Dentist Partner Pros, to discuss the real reasons associate dentists don’t work out — and how to fix it. They break down panic point hiring, practice readiness benchmarks, and the leadership mindset needed for successful associateships. Bryton also shares how to craft a recruiting and vetting process that gets it right the first time.

Dr. Avi Patel is the Founder of Clear Aligner Advisor, a company that empowers dental professionals and dental service organizations to implement and scale clear aligner treatments through comprehensive, brand-agnostic training and support services. Dr. Patel began his career in private practice before transitioning to education and consulting. His flagship program, Clear Aligner Blueprint, offers dentists a step-by-step system to confidently integrate aligners into their workflow, enhancing clinical confidence and optimizing results. Dr. Patel is also a content creator and thought leader, regularly sharing insights on aligner therapy through social media and speaking engagements.

Most dentists know clear aligners can be a major revenue driver, but actually getting patients to say “yes” is a different story. Practices often rely on marketing to bring in leads, only to lose them due to shaky internal workflows and unclear roles. What if the key to scaling aligners isn’t more ads, but better in-office conversations?

According to Dr. Avi Patel, a leading voice in aligner implementation for general dentists, the answer lies in converting the patients already in your chair. He highlights that most dentists don’t need more leads — they need better systems for communication, team handoffs, and patient education. By focusing on predictable cases and teaching every team member their role, practices can dramatically boost case acceptance without external marketing. This shift not only increases production, but also improves patient outcomes and practice morale.

In this episode of The Marketing 32 Show, host Brett Allen sits down with Dr. Avi Patel, Founder of Clear Aligner Advisor, to talk about how dentists can generate millions in aligner revenue without flashy marketing. They dive into internal conversion workflows, team-driven patient education, and why pitching oral health over cosmetics makes all the difference.

Kirk Teachout is the Founder of IV Quarter Coaching, where he leads The Seven Figure Dentist program, helping dental professionals scale their practices efficiently. Drawing from his experience co-owning a dental practice with his wife, he developed a model that emphasizes culture, team, systems, and scheduling to achieve high performance with reduced workdays. Beyond coaching, Kirk is a bestselling author of personal development books like Overcoming Overthinking and Credit Score Mastery, which focus on mental clarity and financial empowerment. His mission centers on empowering others to build fulfilling lives through intentional leadership and sustainable growth strategies.

How can a dental practice achieve explosive growth without expanding hours, adding providers, or hiring a large team? Many dentists assume scaling requires more people, more procedures, and more stress, but what if the real key lies in smarter systems? Is it possible to boost production while working fewer days a week?

According to Kirk Teachout, a business coach and serial entrepreneur, the answer is a resounding “yes,” using intentional scheduling and operational efficiency. He highlights that by applying Parkinson’s Law — work expanding to fill the time allowed — dentists can streamline workflows, increase daily production, and create a more energized team culture. By refining systems and patient experience, practices can deliver high-value care in fewer clinical days without sacrificing quality or profitability. Kirk explains how breaking, testing, and refining these systems leads to sustainable, replicable results for practices of any size.

In this episode of The Marketing 32 Show, host Brett Allen sits down with Kirk Teachout, Founder of IV Quarter Coaching, to discuss building a high-revenue practice with a lean team and efficient schedule. They explore using Parkinson’s Law to redesign practice operations, boosting production with fewer clinical days, and creating systems that empower team members. Kirk also shares insights on who can benefit from his coaching retreat and operational strategies.

Dr. Jim Arnold is the Founder and CEO of Luxury Dental Retreats, a company that blends high-end travel with immersive dental education to help growth-minded dentists elevate their practices and lives. A former multi-practice owner, Dr. Arnold built a dental group known for exceptional patient care and achieved a 31% EBITDA before transitioning into mentorship and strategic advising. Through Luxury Dental Retreats, he hosts exclusive, small-group events in luxurious destinations, offering dentists the opportunity to refine leadership skills, boost profitability, and achieve work-life balance.

Burnout, disillusionment, and overwhelming stress are more common than most dentists care to admit. While financial success might be within reach, emotional and professional fulfillment often lag behind. What if redefining success in dentistry could unlock both personal well-being and long-term business growth?

According to Dr. Jim Arnold, a seasoned dental entrepreneur and educator, success is found not just in numbers, but in alignment — between your values, your practice, and your lifestyle. He highlights how mentorship and immersive continuing education can reignite purpose while guiding smoother practice transitions. After exiting his own thriving practices and advising on over 60 deals, Dr. Arnold discovered that the deepest transformation came from building intentional communities, supporting dentist-owned groups, and creating space for honest conversations about mental health, legacy, and leadership.

In this episode of The Marketing 32 Show, host Brett Allen sits down with Dr. Jim Arnold, Founder and CEO of Luxury Dental Retreats, to discuss redefining success in dentistry through mentorship, CE retreats, and thoughtful transitions. He shares how burnout sparked a career reinvention, what makes small-group education so powerful, and why dentist-led groups are the future. Dr. Arnold also gives advice on navigating practice exits and protecting mental health.

Dr. Laura Schwindt and Dr. Karen Tindall are Co-founders of The Mint Door, a wellness hub dedicated to empowering high-achieving professionals through holistic coaching and leadership programs. Dr. Schwindt, a former dentist and certified Heroic Performance Coach, helps individuals unlock their full potential while prioritizing balance and well-being. Dr. Tindall, originally from the UK and a certified Whole Person Coach, supports busy dental and medical professionals in aligning their personal and professional lives for sustainable success.

Many dental professionals accept stress, exhaustion, and emotional strain as unavoidable parts of the job. But what if the key to growing a thriving practice isn’t about working harder, but feeling better? Could emotional wellness be the secret to unlocking higher performance and more cohesive teams?

According to Dr. Laura Schwindt, a former dentist turned life coach, emotional wellness is not only essential — it’s transformational. She highlights how burnout nearly ended her career and how coaching gave her the tools to reclaim her energy and purpose. Dr. Karen Tindall shares that dental professionals can feel good and succeed — those two outcomes don’t have to be mutually exclusive. They both emphasize how emotional health impacts communication, team synergy, and ultimately, practice productivity.

In this episode of The Marketing 32 Show, Brett Allen is joined by Dr. Laura Schwindt and Dr. Karen Tindall, Co-founders of The Mint Door, to discuss why emotional wellness is essential to practice growth. They explore how burnout can be reversed, the science behind boosting team performance through well-being, and the customizable Mint Method Formula. Drs. Schwindt and Tindall also give advice on how practice owners can support their teams without burning out themselves.

Dr. Paul Goodman is the Founder of Dental Nachos, a professional development and continuing education company that supports dentists, dental students, and teams at every stage of their careers. Known as Dr. Nacho, he launched Dental Nachos in 2017 to foster community, reduce stress, and increase success within the dental profession. A practicing general dentist and managing partner of a multi-location group practice in New Jersey, he is also a transitions broker and the creator of Dentist Job Connect, a platform that helps match dental associates with hiring practices.

Feeling overwhelmed in the operatory and unsure how to chart a path to long-term fulfillment in dentistry? Many dental professionals silently struggle with stress, burnout, and uncertainty, often feeling alone in an industry that doesn’t always reward emotional honesty. What does it actually take to thrive as a modern dentist?

According to Dr. Paul Goodman, a seasoned dentist and industry thought leader, success starts with treating your career like a patient by diagnosing problems and building a treatment plan for personal and professional growth. He highlights that many dentists ignore critical outside-the-operatory stressors like insurance adjustments, hiring challenges, and team turnover until it's too late. The result is often unnecessary frustration and missed opportunities. Dr. Goodman emphasizes the value of community, mentorship, and strategic delegation to reduce stress and prevent burnout. By focusing on connection and showing up for real-world conversations, dentists can create more predictable, fulfilling careers.

In this episode of The Marketing 32 Show, host Brett Allen sits down with Dr. Paul Goodman, Founder of Dental Nachos, to talk about reducing stress and building a thriving dental career. They explore how to create a treatment plan for success beyond the operatory, why clinical predictability matters, and the true value of community support. Dr. Goodman also gives advice on transitioning out of the chair and into new leadership roles.

​JJ Littrell is the COO and Co-founder of Tuatara, a strategic finance agency dedicated to serving single-location dental practices. With a diverse background spanning Fortune 500 companies, top 50 accounting firms, and international startups, she has led teams of varying sizes, showcasing her versatility in the financial sector. JJ is passionate about connecting with practice owners, aiming to amplify their impact through ownership and purpose-driven partnerships. Beyond her professional endeavors, she serves on the Board of Directors for the Hospitality House of Charlotte, reflecting her commitment to community service. ​

Hiring the right associate, creating a brand that attracts ideal patients, and avoiding marketing mistakes that burn your budget are just a few of the challenges facing private dental practices today. So, how do you position your practice for long-term growth and freedom without sacrificing quality of life or profitability?

JJ Littrell, a dental growth strategist, shares how practice owners can regain control by shifting their focus from cost-cutting to people-powered growth. She outlines ways to define your ideal patient using creative frameworks, set realistic marketing budgets, and evaluate readiness for bringing on an associate dentist. JJ explains how aligning your brand, space, and operations to match your desired patient experience can create more effective marketing and lead to sustainable growth.

In this episode of The Marketing 32 Show, Brett Allen interviews JJ Littrell, COO and Co-founder at Tuatara, about building a thriving dental practice through smart strategy and team development. JJ discusses ways to attract ideal patients, develop future partners instead of employees, and prepare your practice financially and operationally for growth. She also touches on pricing alignment, marketing benchmarks, and how to create a compelling associate opportunity.