Dr. Martin Mendelson is the Founder of Metamorphosis Coaching, a leadership and team development company that helps dental professionals improve communication, emotional intelligence, and workplace culture. With a background in dentistry and corporate leadership, he has held executive roles at major dental organizations such as Spear Education. Dr. Mendelson is certified in executive coaching, team facilitation, and emotional intelligence, and he co-leads an in-person mental wellness course for dentists.

Many dentists struggle with managing teams and balancing patient care while maintaining their own well-being. What if the key to transforming your practice lies in understanding how your mindset and emotional intelligence shape your leadership?

According to Dr. Martin Mendelson, a leadership coach and expert in emotional intelligence, the biggest roadblock to success is often the leaders themselves. He highlights that thoughts and emotions directly influence actions, which ultimately determine outcomes. By using his TEAM (Thoughts, Emotions, Actions, Manifestations) framework, dental professionals can reshape how they approach challenges and lead their teams more effectively. He also emphasizes the importance of mental wellness in dentistry, noting that dentists face high rates of stress, anxiety, and burnout.

In this episode of The Marketing 32 Show, host Brett Allen sits down with Dr. Martin Mendelson, Founder of Metamorphosis Coaching, to discuss how dentists can strengthen leadership skills and improve team dynamics. They explore the TEAM framework, strategies for reducing stress in high-pressure environments, and why emotional intelligence is key to practice success. Dr. Mendelson also shares insights on delegation, communication, and navigating the mental health challenges unique to dentistry.

Dr. Justin Waters is the Owner of Serenity Smiles, a dental practice focused on creating a family-centered atmosphere and providing personalized care for every patient. He also owns Hayden Family Dentistry and holds a Doctorate of Medicinal Dentistry from Midwestern University. Dr. Waters specializes in snap-in dentures on implants, fixed dentures, and smile makeovers, including veneers, earning a master certification in implant dentistry.

What does it take to transition from being an associate dentist to owning multiple thriving practices? The leap can seem overwhelming, with challenges in leadership, staffing, and maintaining growth while delivering exceptional patient care. What’s the secret to thriving as a practice owner?

According to Dr. Justin Waters, a multi-seven-figure practice owner with extensive experience, the key lies in building strong relationships and prioritizing leadership. He highlights that success starts with investing in your team — ensuring they feel supported and valued, which in turn creates an exceptional patient experience. By fostering a culture of respect and hospitality, Dr. Waters has built practices where patients feel like welcome guests and team members operate as a cohesive family. His journey demonstrates that embracing this mindset leads to growth, better patient outcomes, and a truly thriving practice.

In this episode of The Marketing 32 Show, host Brett Allen sits down with Dr. Justin Waters, Owner of Serenity Smiles, to discuss the transition from associate to owner and the strategies behind running a successful dental practice. They explore the importance of leadership, fostering a world-class team, and creating an exceptional patient experience. Dr. Waters also shares his marketing insights and the critical role of partnership in driving practice growth.

Chelsea Coudriet is a dental marketing expert at Marketing 32, a company that specializes in helping dental practices grow through effective internal and external marketing systems. With over a decade of experience, she has managed more than $2 million in ad spend, generated $14 million in treatment conversions, and trained dental teams to improve patient interactions and case acceptance. Chelsea focuses on building systems that drive predictable growth for dental practices.

Dental implant marketing is one of the most profitable growth opportunities for dental practices, but why do so many practitioners struggle to see results? From unqualified leads to ineffective systems, small missteps can turn promising campaigns into missed opportunities. How can practices refine their approach to consistently convert leads into life-changing treatments?

According to Chelsea Coudriet, a dental implant marketing expert with over a decade of experience, the key lies in building systems that streamline every step of the process — from lead engagement to case acceptance. She highlights that practices often lose patients due to slow response times, untrained teams, or poor financial presentations. By implementing pre-qualification protocols and tracking patient interactions, practices can not only improve conversion rates, but also build trust with their patients. Chelsea emphasizes the importance of empathetic communication, noting that identifying a patient’s "why" can be a powerful motivator in their decision-making process.

In this episode of The Marketing 32 Show, host Brett Allen sits down with Chelsea Coudriet to discuss how practices can create effective dental implant marketing systems. They explore the impact of fast lead engagement, the value of pre-qualifying patients, and the role of team training in boosting conversions. Chelsea also shares strategies for addressing common challenges like patient follow-ups and financial discussions, ensuring practices can achieve predictable growth.

Elijah Desmond is Co-founder of Dental Pitch Brokerage and the Founder of Smiles At Sea, where he leverages his expertise in the dental industry to assist in the sale and acquisition of dental practices. He is a seasoned dental entrepreneur, motivational speaker, and two-time best-selling author with seven successful company exits. Elijah has raised significant funding for dental startups through initiatives like Dental Tank. Besides his business accomplishments, Elijah is a digital creator, DJ, and a licensed auctioneer, having recently graduated from Auctioneer Academy.

Selling your dental practice can be one of the most significant financial and personal decisions of your career. But how do you ensure a smooth transition, maximize value, and maintain your legacy? Is there a way to bring creativity and energy to a process that often feels overwhelming?

According to Elijah Desmond, a seasoned dental entrepreneur and industry innovator, the key lies in planning your exit well in advance — ideally three to five years before you’re ready to retire. He highlights that understanding your practice’s EBITDA and tailoring your sale to align with your goals are essential steps to getting the best deal. With his unique approach of blending fun, strategy, and precision, Elijah introduces concepts for sellers and hosting confidential buyer-seller matchmaking events to energize the sales process. This methodology not only makes the transition engaging, but also ensures both parties feel aligned and valued in the deal.

In this episode of The Marketing 32 Show, host Brett Allen sits down with Elijah Desmond, Co-founder of Dental Pitch Brokerage, to discuss creative strategies for a profitable dental practice exit. Elijah reveals how to prepare your practice for sale, the importance of understanding EBITDA, and how innovative deal structures can maximize your financial return. He also shares how to evaluate potential buyers and ensure a smooth post-sale transition.

Brett Allen is the CEO and Co-founder of Marketing 32, a dental marketing agency that helps practices achieve predictable growth through data-driven strategies. With a background in digital marketing, Brett began his career focusing on search engine optimization and Google Ads, which laid the foundation for his work in the dental industry. Today, he focuses on building strategic partnerships and leveraging marketing innovations to help dental practices grow efficiently.

Jeff Kingston is the COO and Co-founder of Marketing 32, where he leads operations, technology, and systems to deliver measurable results for dental practices. With experience working with enterprise-level marketing clients, Jeff applies a structured, data-focused approach to solving business challenges. His work centers on integrating AI tools and analytics to optimize marketing processes and improve outcomes for dental practices.

While many focus on flashy marketing slogans and visuals, the real success often lies behind the numbers. What if you could pinpoint exactly what’s working and what’s not to grow your patient base and revenue?

According to Jeff Kingston, a seasoned expert in data-driven marketing, the key to driving dental practice success is analyzing the metrics that matter. He highlights that understanding call performance, patient booking opportunities, and ROI on ad spend can make or break a practice's growth. With technology and AI, practices can now uncover hidden opportunities to maximize production and streamline their marketing efforts. By using structured processes and data-backed decisions, dental practices can stop guessing and start scaling efficiently, achieving predictable results.

In this episode of The Marketing 32 Show, Brett Allen and Jeff Kingston, Co-founders of Marketing 32, are interviewed by Chad Franzen of Rise25 to discuss how data-driven strategies are revolutionizing dental marketing. They talk about the importance of leveraging AI for analyzing call data, improving ROI tracking, and optimizing patient acquisition. Jeff and Brett also share how focusing on numbers — not guesswork — can deliver sustainable, predictable growth.

Emmet Scott is the CEO of Community Dental Partners, a dental support organization dedicated to helping dentists build thriving practices through operational, financial, and leadership support. He is also a Partner at the Dentist Entrepreneur Organization, where he mentors and connects dental entrepreneurs to scale their businesses effectively. With over 15 years of experience in the dental industry, Emmet has grown a $150 million dental service organization, authored DSO Secrets, and hosts the DEO Growth Secrets Podcast, sharing actionable insights for practice owners.

Scaling a dental practice is no small feat. Between navigating industry challenges, managing rising costs, and balancing patient care with profitability, practice owners face countless hurdles. How can dentists build sustainable group practices while minimizing risks and maximizing rewards?

According to Emmet Scott, a seasoned entrepreneur and dental industry expert, the key lies in aligning profitability with operational efficiency. He highlights that many dentists fall into the trap of expanding without systemization, which leads to inefficiencies and financial strain. By focusing on frameworks like the four avatars of practice ownership and the profitability stages, practice owners can assess their current challenges and determine clear steps toward growth. These methods not only streamline operations, but also provide a roadmap for achieving balance between entrepreneurial ambition and sustainable practice management.

In this episode of The Marketing 32 Show, host Brett Allen sits down with Emmet Scott, CEO of Community Dental Partners and Partner at the Dentist Entrepreneur Organization, to discuss actionable strategies for growing group dental practices. Emmet explains the importance of optimizing profitability, navigating post-pandemic industry shifts, and leveraging mentorship to solve complex challenges. He also provides advice on achieving sustainable growth through systemization and strategic risk-taking.

Brett Allen is the host of The Marketing 32 Show and the Founder of Marketing 32, a dental marketing agency specializing in internal and external marketing strategies to help dental practices grow. Under Brett's leadership, Marketing 32 has successfully supported over 215 dental practices across the US, Canada, and Australia by implementing its unique Practice Impact Formula, which guarantees growth within 30 days or the service is free. Brett's journey into dental marketing started with his expertise in search engine optimization and online marketing, which he honed as a marketing director in Houston before launching his own company.

In the competitive world of dentistry, attracting new patients and scaling a practice can feel overwhelming. With so many marketing strategies available, how can dentists ensure they’re investing in the right approach to achieve sustainable growth? What’s the key to unlocking untapped potential and driving real impact in a dental practice?

According to Brett Allen, a marketing expert with years of experience helping dental practices thrive, the answer lies in adopting data-driven, patient-focused strategies. He highlights the importance of creating trust through personalized, high-quality websites and leveraging targeted ad campaigns that deliver measurable results. By integrating marketing efforts with practice management software, dental practices can track ROI down to the patient level, ensuring every dollar spent contributes to their bottom line. These approaches not only build authority in the market, but also attract higher-quality patients, leading to sustainable and scalable growth.

In this episode of The Marketing 32 Show, Brett Allen, Founder of Marketing 32, is interviewed by Chad Franzen of Rise25 to discuss the essential role of marketing in scaling dental practices. Brett talks about the importance of customized websites, how targeted SEO and ad strategies drive patient acquisition, and the metrics that matter most for tracking success. Brett also shares his unique Practice Impact Formula, explaining how it guarantees growth for dental practices.