In this eye-opening conversation with gym owner Joe Hsiung, we uncover a goldmine opportunity in the online fitness space that almost nobody is targeting: empty nesters. After running multiple successful gym locations, Joe was struggling with the longer sales cycles in online coaching - until we identified this perfect market hiding in plain sight.

You'll discover:

• Why empty nesters make ideal online fitness clients (they have time, money, and motivation)
• How to build your marketing calendar around university start dates
• The key difference between local gym marketing and online coaching
• Why targeting "busy moms" might be hurting your business
• A repeatable system for scaling your online fitness business

This episode is a must-watch for gym owners looking to expand online or online coaches struggling to find their perfect niche. We even break down specific marketing angles and messaging strategies you can use to attract this untapped market.

Plus, we discuss creative business models, including how to partner with influencers if you prefer staying behind the scenes. Whether you're just starting your online fitness journey or looking to scale your existing business, this conversation will give you actionable insights you can implement immediately.

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Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

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FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

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Host:

@itscoachgoodman

@fitnessjonestraining

@amberreynolds.me

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Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

💥Pre-order your copy today of The Obvious Choice: https://www.amazon.com/Obvious-Choice-Timeless-Lessons-Success/dp/1400249139

I explore the concept of freedom through the lens of a 48-day road trip I took with Allison before we had kids, contrasting it with a friend's story of feeling trapped in his successful career. The episode weaves together themes of walking costs, perceived limitations, and the illusion of being stuck, ultimately revealing that freedom isn't about beaches or private planes – it's about having options and control over your choices.

Drawing parallels between travel with no fixed route and life with no fixed expectations, I examine how we often become prisoners of our own success, letting status, belongings, and others' perceptions dictate our paths. The message is clear: true freedom comes not from what you own or achieve, but from your ability to choose your direction, even if you decide to stay right where you are.

Timestamps:

0:00 Introduction and road trip story setup

0:37 Details of 48-day national parks adventure

1:44 Story transition to friend stuck in career

2:53 Discussion of walking costs and freedom

4:35 Freedom vs self-imposed limitations

6:14 Mentor's advice on prioritization

7:37 Analysis of anxiety and life balance

8:45 Discussion of selfishness and control

10:02 Behind-the-scenes podcast discussion

11:46 Conversation about podcast listening speeds

13:34 Discussion about religion and hope

16:47 Wrap-up and podcast recommendations

📚Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today: https://www.amazon.com/Obvious-Choice-Timeless-Lessons-Success/dp/1400249139

👉FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

🎙️Host:

Instagram: @itscoachgoodman

Twitter: @itscoachgoodman

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at: https://www.5repsfriday.com/

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at https://www.quickcoach.fit/

Have you ever felt stuck in your coaching business or wondered if success was a fluke?

If you’ve struggled with imposter syndrome, maintaining momentum, or reigniting creativity in your work, this episode is packed with real strategies to help you move forward.

In this mega episode of The Obvious Choice Podcast, we’ve combined three insightful hot seat conversations featuring coaches who share their challenges and breakthroughs. From leveraging your local reputation for online growth to creating niche content and finding inspiration, these discussions will resonate with anyone navigating the ups and downs of coaching.

You’ll learn how to:

• Use creativity to stand out in your niche.
• Tap into your existing network and build from what’s already working.
• Reframe challenges as opportunities for community connection and personal growth.
• Design content that resonates with your audience and attracts the right clients.

If you’ve ever felt the emotional rollercoaster of coaching–and wondered how to keep going–this episode is for you.

Key Takeaways

(00:00) Introduction to Nick's Journey

(00:47) Challenges and Emotional Rollercoaster

(01:58) Recalibration and Creativity

(04:52) Targeting Specific Audiences

(06:55) Content Strategy and Networking

(16:55) Expanding Local Market Presence

(21:00) Exploring Business Potentials at the Golf Club

(22:48) Building a Local Clientele

(26:05) Community-Driven Fitness Initiatives

(30:53) Introducing Lauren: A New Coach's Journey

(33:29) Leveraging Personal Stories for Success

(34:56) Creating Effective Freebies and Challenges

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Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

--

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

--

Host:

@itscoachgoodman

@fitnessjonestraining

@amberreynolds.me

--

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.