In this eye-opening conversation with gym owner Joe Hsiung, we uncover a goldmine opportunity in the online fitness space that almost nobody is targeting: empty nesters. After running multiple successful gym locations, Joe was struggling with the longer sales cycles in online coaching - until we identified this perfect market hiding in plain sight.

You'll discover:

• Why empty nesters make ideal online fitness clients (they have time, money, and motivation)
• How to build your marketing calendar around university start dates
• The key difference between local gym marketing and online coaching
• Why targeting "busy moms" might be hurting your business
• A repeatable system for scaling your online fitness business

This episode is a must-watch for gym owners looking to expand online or online coaches struggling to find their perfect niche. We even break down specific marketing angles and messaging strategies you can use to attract this untapped market.

Plus, we discuss creative business models, including how to partner with influencers if you prefer staying behind the scenes. Whether you're just starting your online fitness journey or looking to scale your existing business, this conversation will give you actionable insights you can implement immediately.

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Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

--

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

--

Host:

@itscoachgoodman

@fitnessjonestraining

@amberreynolds.me

--

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

💥Pre-order your copy today of The Obvious Choice: https://www.amazon.com/Obvious-Choice-Timeless-Lessons-Success/dp/1400249139

I explore the concept of freedom through the lens of a 48-day road trip I took with Allison before we had kids, contrasting it with a friend's story of feeling trapped in his successful career. The episode weaves together themes of walking costs, perceived limitations, and the illusion of being stuck, ultimately revealing that freedom isn't about beaches or private planes – it's about having options and control over your choices.

Drawing parallels between travel with no fixed route and life with no fixed expectations, I examine how we often become prisoners of our own success, letting status, belongings, and others' perceptions dictate our paths. The message is clear: true freedom comes not from what you own or achieve, but from your ability to choose your direction, even if you decide to stay right where you are.

Timestamps:

0:00 Introduction and road trip story setup

0:37 Details of 48-day national parks adventure

1:44 Story transition to friend stuck in career

2:53 Discussion of walking costs and freedom

4:35 Freedom vs self-imposed limitations

6:14 Mentor's advice on prioritization

7:37 Analysis of anxiety and life balance

8:45 Discussion of selfishness and control

10:02 Behind-the-scenes podcast discussion

11:46 Conversation about podcast listening speeds

13:34 Discussion about religion and hope

16:47 Wrap-up and podcast recommendations

📚Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today: https://www.amazon.com/Obvious-Choice-Timeless-Lessons-Success/dp/1400249139

👉FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

🎙️Host:

Instagram: @itscoachgoodman

Twitter: @itscoachgoodman

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at: https://www.5repsfriday.com/

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at https://www.quickcoach.fit/

Have you ever felt stuck in your coaching business or wondered if success was a fluke?

If you’ve struggled with imposter syndrome, maintaining momentum, or reigniting creativity in your work, this episode is packed with real strategies to help you move forward.

In this mega episode of The Obvious Choice Podcast, we’ve combined three insightful hot seat conversations featuring coaches who share their challenges and breakthroughs. From leveraging your local reputation for online growth to creating niche content and finding inspiration, these discussions will resonate with anyone navigating the ups and downs of coaching.

You’ll learn how to:

• Use creativity to stand out in your niche.
• Tap into your existing network and build from what’s already working.
• Reframe challenges as opportunities for community connection and personal growth.
• Design content that resonates with your audience and attracts the right clients.

If you’ve ever felt the emotional rollercoaster of coaching–and wondered how to keep going–this episode is for you.

Key Takeaways

(00:00) Introduction to Nick's Journey

(00:47) Challenges and Emotional Rollercoaster

(01:58) Recalibration and Creativity

(04:52) Targeting Specific Audiences

(06:55) Content Strategy and Networking

(16:55) Expanding Local Market Presence

(21:00) Exploring Business Potentials at the Golf Club

(22:48) Building a Local Clientele

(26:05) Community-Driven Fitness Initiatives

(30:53) Introducing Lauren: A New Coach's Journey

(33:29) Leveraging Personal Stories for Success

(34:56) Creating Effective Freebies and Challenges

--

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

--

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

--

Host:

@itscoachgoodman

@fitnessjonestraining

@amberreynolds.me

--

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Are you tired of doing it all?

In part 2 of our special series on Jonathan’s minimalist approach to living, he challenges the idea that being well-rounded is the key to success. Instead, Jonathan dives into the power of finding and focusing on your “thing”--the unique strength that energizes you, even when it’s tough.

He shares why focusing on what you do best (a lesson not taught in school) can lead to a more fulfilling life, rather than trying to balance a range of skills that drain your passion.

Jonathan also talks candidly about letting go of control and how this unexpected move gave him more freedom to focus on his passion for writing and living a purposeful life.

From embracing specialized mastery, to the paradox of giving, to creating rules that reduce decision fatigue, this episode on minimalist living is a must-listen.

Tune in now to start shifting from busy to simplified and purposeful living!

Key Takeaways:

(00:00) Introduction

(00:38) The wedding anniversary trek in Albania

(06:37) Why you should find and focus on your “thing”

(17:37) Leapfrog skills for success

(24:33) The giving paradox: Give more to get more

(29:49) How choice minimalism can be life-changing

(32:02) Creating rules to reduce decision fatigue

(36:42) Episode wrap-up

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Watch or listen to episode 279 | The Truth About Having It All: https://youtu.be/uGLOH0ibGrI

--

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

--

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

--

Hosts:

@itscoachgoodman

@fitnessjonestraining

@amberreynolds.me

--

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Have you ever thought, “Am I the only one struggling with this?”. If you’ve questioned your ability to push through or felt the pressure to prove you’re capable, this episode will remind you that you’re not alone.

In this week’s Hot Seat episode of The Obvious Choice podcast, we dive into the emotional rollercoaster that online fitness coaches experience. From navigating moments of doubt to facing unexpected pressures, we address the unique feelings and challenges of this profession.

We’ll explore strategies for staying motivated and building resilience when time gets tough. You’ll learn how small, creative tweaks can keep you grounded, ways to handle unsupportive family members, manage anxiety even after hitting milestones, and more.

If you’ve ever wondered about the ups and downs of coaching–and how to handle them–this episode is for you.

Let’s jump right in!

Key Takeaways:

(00:00) Introduction

(00:11) Bringing back the “fun” in coaching

(04:53) How to add creativity to your content

(16:52) Managing anxiety after success

(25:36) Next-level strategies for client success testimonials

(29:28) When your family members are 100% unsupportive

(36:35) A goal isn’t just a one-stop journey

(41:30) Don’t try to convince others to believe in you

(45:21) The inner battle of high-achievers

--

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

--

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

--

Host:

@itscoachgoodman

--

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Life can feel overwhelming with endless choices we have to deal with every single day. But it doesn’t have to stay that way.

In the first installment of our special series on Jonathan’s minimalist approach to living, we dive into how minimalism isn’t just a lifestyle but a way to make better, faster decisions.

You’ll learn how minimalism helps reduce anxiety by limiting choices and the frameworks to make quicker, satisfactory decisions. Through real-life examples, Jonathan highlights how living with constraints can actually increase happiness and resilience.

Ready to make room for what truly matters?

Tune in now!

Key Takeaways:

(00:00) Introduction

(01:28) You’re not the author of your life, but the editor

(02:05) The less secure you feel, the more you pack

(05:25) Casio watch vs. Apple smartwatch

(07:01) The deeper meaning of minimalism

(09:14) Impact when you accumulate possessions

(14:58) The difference between stupidity and ignorance

(18:07) Making quick, informed decisions, like picking a bike

(23:12) How accepting “good enough” saves time

(24:17) Applying the minimalist approach to voting in a federal election

(27:35) Balancing decisiveness with reflection

(35:04) Final thoughts

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Watch or listen to episode 60 | The One About Content: https://youtu.be/Mn1QWnK3xcc

--

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

--

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

--

Hosts:

@itscoachgoodman

@fitnessjonestraining

@amberreynolds.me

--

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Are you juggling too much as a coach, handling every detail yourself because you worry clients only want you?

Minakshi, a Denver-based fitness coach for Indian immigrant women, shared the same struggles.

In our Hot Seat episode of The Obvious Choice podcast, she opens up about how hard it’s been to delegate without fear of losing client trust.

Today, you’ll learn the concept of “trust transfer”, the importance of culturally sensitive coaching, and building repeatable systems that allow consistent client management, even during busy seasons.

Tune in to discover how to scale your coaching business without sacrificing quality or burning out!

Key Takeaways:

(00:00) Introduction

(00:11) Minakshi’s struggle with letting go of control

(02:25) Culturally-aware coaching strategies

(03:48) Why trust transfer is crucial for scaling

(08:55) Importance of repeatable systems for consistency

(10:02) Playing the social media game

(16:35) Content creation tip for online coaches

--

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

--

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

--

Hosts:

@itscoachgoodman

--

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Do you feel guilty about not spending enough time with your family while working on your online coaching business?

Meet Cait Caserta–a former fitness director who pivoted to online coaching, all while raising young kids.

In this episode, Cait shares her journey from fitness management to building her online fitness coaching business and how she navigated the pressure of being both an entrepreneur and a mom.

We also explore her struggle with investing in herself, the role of faith in trusting the process, and how her mindset shifted to prioritize meaningful client connections over sales.

Tune in to discover how you can balance ambition and family without sacrificing your well-being.

Key Takeaways:

(00:00) Introduction

(00:20) Cait’s career journey and how she got into online fitness coaching

(07:18) The struggle to prioritize family versus business

(10:15) Expiring vs. unexpiring moments in life

(12:04) What it’s like for Cait to run an online fitness business

(16:17) Challenges of working late and missing family time

(17:48) COVID-19 as a “pressure” for business growth

(20:07) Dealing with fears and doubts

(24:52) The connection between faith and resilience

(28:06) Cait’s revenue growth with the Online Trainer Mentorship (OTM) program

(32:40) The biggest lessons Cait learned

(38:24) Advice for those on the edge of investing in themselves

--

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

--

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

--

Host:

@itscoachgoodman

Guest:

@coachcait47

--

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.