https://page2pod.com - Most marketers are only using 20% of Google Analytics 4’s capabilities — and it’s costing them big. In this episode of the Page 2 Podcast, we sit down with Brie Anderson, founder of Beast Analytics and one of the earliest voices bringing clarity to the chaotic transition from Universal Analytics to GA4.

Brie shares why small tracking errors can lead to massive strategic blind spots, how to fix bad data before it misleads you, and why GA4’s Advertising tab is a goldmine — even if you never run ads. She also breaks down her BEAST Framework, revealing exactly how to audit, analyze, and act on your data for real business growth.

Whether you’re an SEO, media buyer, or marketing strategist, this conversation is packed with actionable insights to make your analytics truly accessible and actionable.

📊 In This Episode:
• Why most marketers only tap into a fraction of GA4’s potential
• The high cost of bad data — and how to prevent it
• Brie’s BEAST Framework for reliable, strategic analytics
• Common GA4 migration mistakes (and how to fix them)
• Unlocking the hidden power of GA4’s Advertising tab
• How to spot and leverage multi-touch attribution data
• Tips for integrating Google Search Console with GA4
• Future trends in AI-driven analytics (and their pitfalls)

Brie delivers a masterclass in making your marketing data work harder for you — with a healthy dose of real talk about the industry’s blind spots.

Subscribe to never miss a deep dive into the tools, tactics, and trends shaping digital marketing.

💬 Comment below: What’s the most valuable insight you’ve learned from your analytics data lately?

🔗 Links & Resources Mentioned
• Brie Anderson on LinkedIn
• Brie Anderson on YouTube
• Beast Analytics Official Site

Sponsored by Moving Traffic Media

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https://page2pod.com - Tyson Stockton, Co-founder & COO of Previsible.io, unpacks the challenges and strategies behind merging two distinct SEO agencies: Previsible.io and Internet Marketing Ninjas.

Tyson shares candid insights about integrating teams, managing culture, and redefining roles while preserving legacy. We also explore how AI is reshaping the SEO industry, driving a renaissance in link building and authority building strategies.

🧩 In This Episode:
• Navigating the complex integration of two SEO agencies
• The importance of cultural fit and open communication
• Strategic insights on preserving legacy and heritage post-merger
• Adapting SEO services to remain relevant amidst AI evolution
• How link building is evolving in the AI era
• Developing effective career paths within SEO teams

Tyson provides valuable lessons for agency owners and SEO professionals navigating mergers, acquisitions, and evolving search landscapes.

🔗 Links & Resources Mentioned
• Tyson Stockton LinkedIn
• Internet Marketing Ninjas
• Previsible.io
• Voice of Search Podcast
• 2025 SEO Jobs Report
• 2025 SEO Compensation Trends
• Page 2 Podcast Nick LeRoy episode

🔔 Subscribe for more expert insights into SEO strategies and agency management
💬 Comment below with your experiences or questions about merging SEO teams or adapting to AI-driven SEO.

Sponsored by Moving Traffic Media

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https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark welcomes Lou Cohen, Chief Digital Officer at EY Americas, for a candid and deeply insightful conversation. From his roots as a comic book store founder to leading digital strategy at one of the world’s largest consulting firms, Lou shares hard-earned wisdom on staying ahead in a rapidly evolving marketing landscape.

They dive deep into how EY is tackling the rise of generative AI, why “geo” (Generative Engine Optimization) is reshaping SEO as we know it, and how platforms like Reddit and Snapchat are influencing content strategies. With his dual role as an educator and executive, Lou offers unique perspective on the skills marketers need in today’s world—and why understanding consumer behavior still trumps any algorithm.

Don’t miss this powerful blend of mentorship, strategy, and foresight from one of digital marketing’s sharpest minds.

📚 In This Episode
• How Lou transitioned from comic book entrepreneur to Chief Digital Officer at EY
• EY's approach to AI discoverability and content sourcing for LLMs
• The new era of SEO: what “geo” really means and why it matters
• Why Reddit is critical to EY’s future marketing strategies
• How teaching keeps Lou ahead of industry trends
• Balancing brand compliance with authentic engagement on niche platforms
• Strategies behind award-winning content partnerships with Reuters and CNBC
• Career advice for marketers in a post-AI world
• Whether college still matters in the age of AI
• Lessons from EY’s global website migration effort

Lou brings a refreshing honesty to leadership, marketing, and mentorship. This episode is a must-listen for anyone navigating the future of digital.

📢 Subscribe to get expert insights from top marketing leaders: https://open.spotify.com/show/4mMTmBqGA8VpGGL7ItUtGk?si=5f839019f61b40e7
💬 Comment below: What platforms or strategies are you using to stay ahead of the AI curve?

Sponsored by Moving Traffic Media (https://www.movingtrafficmedia.com)

🔗 Links & Resources Mentioned
• EY: https://www.ey.com/
• Lou Cohen on Linkedin

Sponsored by Moving Traffic Media

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