https://page2pod.com - In episode #81 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with John Shehata—former SEO lead at Disney & Conde Nast and creator of NewzDash/GDdash—to unpack how AI and Google Discover are rewriting the rules of news distribution.

John shares his unique journey from developer to news SEO expert and SaaS founder, diving into how AI, LLMs, and Google Discover are upending everything we know about news visibility.

He reveals why keywords are becoming less relevant, how Google’s personalization and categorization engines actually work, and what publishers must do to survive—and thrive—in this rapidly evolving ecosystem.

Tune in for actionable strategies on paywalls, content refreshing, newsletter growth, and building AI-resilient newsrooms.

🐍 In This Episode

• Why Google Discover now drives 65–70% of news traffic—surpassing search
• How AI Overviews & LLMs answer queries before users even click headlines
• The rise of entity & category optimization over legacy keyword targeting
• Data-backed tactics for refreshing evergreen content & choosing which URLs to consolidate
• Smart paywall strategies: teaser experiences, email-gate funnels & dynamic messaging
• Building newsletters, apps & tokenized models to future-proof publisher revenue
• A preview of NESS Conference 2025—meet the industry’s top AI & news experts

This is a must-listen for newsrooms, digital marketers, and SEO professionals navigating the shifting landscape of search, traffic, and monetization.

📎 Mentioned Links & Resources:

• John Shehata on Linkedin
• John Shehata on Twitter
• NewzDash
• GDdash
• NESS Conference 2025
• 2025 News AIO Study
• John's SEO Week Presentation
• The Publisher's Survival Playbook

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https://page2pod.com - What happens when a former skateboard brand founder becomes the SVP of SEO at one of the largest digital marketing agencies in the world?

In this episode, we sit down with Sean Stahlman of Razor Fish to dive deep into the evolution of SEO within large-scale agencies, how AI is reshaping the search landscape, and why SEO is increasingly being viewed as a brand channel. From career development to cutting-edge tools and strategy, Sean shares rich insights and stories that chart a fascinating journey through the highs and challenges of search at scale.

🌐 In This Episode
• Sean's unorthodox journey from skateboarding to SEO leadership
• How Razor Fish structures career growth in SEO
• Why SEO is becoming central to brand strategy
• The impact of AI on search and how to prepare for it
• Real-world strategies for generative engine optimization (GEO)
• Managing large SEO teams and cross-functional collaboration
• Reimagining metrics in the AI-driven search era
• The collaborative win behind mortgage.com and New York Life
• Advice for aspiring SEOs navigating today’s evolving landscape

Whether you're deep in SEO or exploring the future of digital marketing, this episode delivers practical wisdom and thought leadership from one of the industry's veterans.

👉 Subscribe to stay ahead in search!
💬 What are your thoughts on AI’s role in shaping SEO? Drop a comment!

📎 Mentioned Links & Resources:

• Sean Stahlman on Linkedin
• Exploring AI's Impact on SEO (Conductor Webinar)
• Mortgage.com
• AVA Digital Award (Gold) - NY Life
• Razorfish

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https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with local SEO guru Claudia Tomina to uncover the most effective tactics for dominating local search in 2025.

Whether you're a restaurant, lawyer, or roofer, Claudia shares invaluable insights on auditing Google Business Profiles, choosing the right categories, navigating service areas, and dealing with the dreaded GBP suspensions.

She also discusses how user behavior, popular times, and review strategy impact your visibility — and how to stay ahead in the age of Google's AI-powered local results. If you manage a multi-location business or serve a wide geographic area, you can't afford to miss this!

🧭 In This Episode

• How to perform a winning Google Business Profile audit
• Why category selection is a top ranking factor
• The truth about service area businesses and hidden addresses
• How “popular times” can impact local rankings
• Tips for avoiding and recovering from GBP suspensions
• Using citations and third-party tools effectively
• Review recency, consistency, and how AI is policing fake reviews
• Local SEO myths debunked: metadata, call tracking, NAP consistency
• Google's AI mode and what it means for local search in the next 12 months

Get ahead of the competition and future-proof your local SEO with Claudia’s expert advice!

📌 Subscribe for more expert insights, and don’t forget to leave a comment sharing your biggest takeaway or local SEO challenge!

📎 Mentioned Links & Resources:

• Claudia Tomina on Linkedin
• ReputationARM
• Google's Popular Times Graph
• Video Verification on Google Business
• Top 11 GMB Ranking Factors
• Google's Gemini AI Flagging Fake Reviews
• GMB Everywhere (Chrome Extension) – for discovering related Google Business Profile categories
• Google Forum for GBP Support – escalation path for profile suspensions or issues

Sponsored by Moving Traffic Media

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https://page2pod.com - Jon Clark and Joe DeVito dive deep with Noah Learner—Director of Innovation at Sterling Sky and founder of the SEO Community—unpacking groundbreaking concepts like Google’s Query Fan Out technique, the ROSP (Return on Search Page) metric, and how AI Mode will reshape search monetization. Discover actionable insights on structured data experiments, future content strategies, and ways to stay ahead in an AI-first landscape.

Discover how these changes impact your SEO strategy, from technical optimizations to structured data and user engagement.

🎯 In this episode:
• What "Query Fan Out" is—and why it's a game-changer for SEO
• The introduction of "Return on Search Page (ROSP)" and why it matters to Google
• Why rank tracking is becoming obsolete—and what's replacing it
• How AI overviews and synthetic queries impact content strategies
• The critical role of structured data and schema in AI-driven SEO
• How Noah builds automated data pipelines using APIs for SEO insights
• Why testing and experimentation is essential for future-proofing SEO strategies
• The growing role of local SEO and video content in the age of AI
• Behind-the-scenes insights into managing the SEO Community Slack group

Noah Learner offers a blueprint for navigating the complexities of modern SEO, emphasizing the importance of innovation, automation, and continuous testing.

🎧 Listen & Subscribe:

Follow and subscribe to the Page 2 Podcast wherever you get your podcasts. Don’t forget to leave a review and share with your team.

📎 Mentioned Links & Resources:

• Episode on Youtube
• The SEO Community
• Sterling Sky Incorporated
• Postamatic
• Google patents on Search with Stateful Chat
• Qforia (tool by Mike King)
• Barry Adams’s LinkedIn post about news publishers’ click losses
• Cindy Krum Episode on Fraggles

Sponsored by Moving Traffic Media

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https://page2pod.com - In this must-listen episode of the Page 2 Podcast, Mike King (founder of iPullRank) returns for a deeply technical and philosophical conversation about the future of search.

From the fallout of Google I/O to the rise of AI Overviews and the evolving utility of tools like Profound, Mike breaks down what’s next for SEOs—and why the entire playbook needs to change toward .

Learn why impressions are the new KPI, how to optimize for synthetic queries, and why relevance engineering could be the only way forward.

🔍 In this episode:
• Mike’s raw reaction to Google I/O and the existential threat to traditional SEO
• The concept of “relevance engineering” and why SEO needs to evolve
• Why impressions and brand awareness are becoming core SEO KPIs
• Google's “query fan out” technique and how it reshapes keyword research
• Why rank tracking is dead and new metrics like visibility and citations matter more
• The case for treating search as a branding channel, not just a performance one
• The future of Google Search Console and what it’s still missing
• The gap between current SEO tools and what practitioners actually need
• How AI mode, reasoning, and semantic triples influence optimization
• Mike’s prediction: in 12 months, the default Google experience will be AI-first

Mike King offers a reality check and roadmap for SEOs ready to embrace change—and lead it.

🎧 Listen & Subscribe:

Follow and subscribe to the Page 2 Podcast wherever you get your podcasts. Don’t forget to leave a review and share with your team.

📎 Mentioned Links & Resources:

• iPullRank – Mike King’s SEO and content strategy agency
• Profound – Mike's next-gen SEO platform built for the AI era
• The Future of Search: A Recap Discussion of Google I/O
• Relevance Engineering Framework – Deep dive into Mike’s technical methodology
• Mike King on LinkedIn
• Mike King on X / Twitter

Sponsored by Moving Traffic Media

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https://page2pod.com - In Episode 76 of the Page 2 Podcast, we're joined by SEO consultant, writer, and Reddit community wrangler Nick LeRoy.

As the first episode of Season 4, this one hits hard with fresh takes on what SEO looks like in 2025. Nick dives into the evolution of his weekly newsletter SEO for Lunch, owning and optimizing SEOJobs.com, and why Reddit may be the new frontier for organic visibility.

We also talk AI overviews, enterprise link building, and why SEO can no longer “polish the turd.”

🧩 In this episode:
• The origin and pivot of Nick’s SEO for Lunch newsletter
• Why SEOJobs.com was born out of frustration with job searches
• How Nick took over the r/SEOJobs subreddit (without spending a dime)
• The state of link building today—and why it’s resurging
• Using affiliate and PR channels to win in AI-driven search
• Why SEO can’t “save” bad products or businesses anymore
• Why “trust me, bro” attribution doesn’t cut it in the boardroom
• The risk of tying SEO measurement too tightly to organic channel data
• How Reddit traffic is affecting visibility—and why it’s now an organic channel
• What SEOs need to do to survive the AI shift in 2025

Nick delivers a refreshingly candid perspective on what it takes to stay relevant in a post-AI, post-rank-tracking world.

🎧 Listen & Subscribe:

Be sure to follow the Page 2 Podcast on your favorite platform, and leave a review if this episode gave you a fresh perspective on SEO's evolving role.

📎 Mentioned Links & Resources:

• Nick LeRoy’s Official Website
• SEO for Lunch Newsletter
• SEOJobs.com – Marketing Job Board
• r/SEOJobs Subreddit
• Follow Nick on LinkedIn
• Follow Nick on Twitter/X

Sponsored by Moving Traffic Media

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In this week’s episode – the Season #3 finale, we talk with Azeem Ahmad (you know him as Azeem Digital), award-winning digital marketer, international conference speaker, diversity advocate, and host of the Azeem Digital Asks digital marketing podcast.

Azeem shares how he began as an aspiring sports journalist and when that didn’t work out he shares how he landed his first SEO gig. He discusses his time at multiple agencies, his transition to in-house SEO roles, and the different challenges each type of role presents. We also get into salary transparency, disparities in salary, knowing your value, and we share our experiences and advice for negotiating the salary you want. We also cover off on why he decided to start a podcast and how he has used his podcast to build his personal brand.

For our core topic, there’s no better way to end the season than by digging deep into Diversity and Inclusion. We talk about Azeem’s article from February entitled “Diversity and Inclusion in Marketing in 2021: Why has nothing changed?” We discuss the current state of diversity and inclusion in SEO, Azeem shares his experiences, we discuss what areas we believe are still not where they need to be, and what we can all do to continue to improve diversity and inclusion in our industry.

Lastly, we take our final round of Twitter questions of the week and award an entire box of Page 2 Podcast swag.

So get your popcorn ready as we tell Azeem’s SEO story and have another great roundtable discussion.

Sponsored by Moving Traffic Media

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In Episode 74 of the Page 2 Podcast, we talk with Dawn Anderson, Managing Director at Bertey, international SEO speaker, researcher, and lecturer. From running a construction company to becoming one of the industry’s most respected voices in technical SEO and information retrieval, Dawn shares a truly unconventional and deeply inspiring journey.

We discuss the power of self-taught curiosity, the role of formal education in digital marketing, and her academic dive into AI, NLP, and computer science. If you’ve ever wondered what makes Google's BERT tick—or what it’s like to learn SEO from the ground up—this episode delivers in every way.

🧬 In this episode:
• Dawn's transition from construction business owner to SEO expert
• How an information architect changed her perspective on web development
• Her academic pursuit of AI, machine learning, and information retrieval
• What Google's BERT algorithm actually does—and its real-world SEO impact
• Why passion and self-directed learning matter more than any degree
• The power of passage ranking, contextual relevance, and NLP in search
• A behind-the-scenes look at Dawn's experience speaking at BrightonSEO
• Public speaking advice for SEOs just starting out
• Misconceptions about traditional education and digital marketing careers
• Why understanding search engine architecture can change how you do SEO

Dawn’s journey proves that SEO isn’t just a skill—it’s a discipline where grit, learning, and curiosity win every time.

👉 Subscribe to the Page 2 Podcast for more interviews with the brightest minds in SEO.

Sponsored by Moving Traffic Media

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