Every founder starts with a problem. For Zach Barney, that problem was event sales. After years of leading sales teams, attending conferences, and struggling with lead attribution, he realized something: event-driven sales was broken.

“You don't move up in sales leadership unless you know your numbers,” Zach explained. “But when it came to conferences and trade shows, tracking real impact was a nightmare. Slow, manual, and expensive.”

The turning point? After another frustrating experience of waiting weeks for messy badge scan data, he decided to fix it.

Highlights include: Conferences as a Lead Generation Channel (02:07), Validating Your Product Idea (03:48), The Power of Customer Feedback Sessions (06:49), Building in Public (08:47), Product- Market Fit Vs. Early Market Signs (11:47), And more…

Are you looking to create repeatable, scalable, and predictable revenue?
We can help! ► https://predictable.fm/get-growth

Most outbound tools rely on static filters like job titles, industries, and company size. But sales teams know that’s not enough. The real challenge is finding the right prospects with real buying intent.

That’s where Apollo’s AI platform changes the game.

Tyler Phillips, Principal PM of AI at Apollo, explains how their latest AI power-ups transform outbound sales.

Highlights include: What Apollo is Building (01:22), Finding Alpha (06:42), Playing with Apollo and Clay (09:31), Apollo’s Favorite Use Cases (15:17), And more…

Are you looking to create repeatable, scalable, and predictable revenue?
We can help! ► https://predictable.fm/get-growth

Startups always pivot, but the best pivots happen when a clear customer demand meets the right expertise. That’s precisely what happened to Angelo Ferro and his team at Playably.

The team initially built an AI-powered landing page product. It gained traction, but working with direct-to-consumer brands presented challenges. Customers often requested endless edits, slowing down launch times. Even when engagement metrics were strong, brands prioritized short-term conversion wins over long-term improvements.

Highlights include:  Before the Pivot (02:23), Was that Enough Validation? (03:53), Where did the First Customers Come From? (05:38), Validating Product-Market Fit at Conferences (07:27), And more…

Are you looking to create repeatable, scalable, and predictable revenue?
We can help! ► https://predictable.fm/get-growth

Starting a company often feels like standing at a crossroads, overwhelmed by countless possibilities and opinions.

That’s the situation Fixify’s co-founder, Mase Issa, and his team found themselves in when brainstorming their next venture.

Highlights include:  Where did Fixify's First 10 Customers Come From? (08:40), Betting on Success as a Founder (11:30), And more...

Are you looking to create repeatable, scalable, and predictable revenue?
We can help! ► https://predictable.fm/get-growth

Sendoso's early success didn’t come from chance. It resulted from solving a real, overlooked pain point in the market.

By blending founder-led outbound sales with a sharp understanding of buyer challenges, Co-founder Kris Rudeegraap and his team secured their first customers and laid the groundwork for scaling.

Highlights include: Startup Sales and Marketing Strategies (12:46), Pricing Strategies and Early Customers (29:04), And more…

Are you looking to create repeatable, scalable, and predictable revenue?
We can help! ► https://predictable.fm/get-growth

Prospects have adapted, and the "spray and pray" tactics of yesteryears are no longer effective.Yet, outbound sales is far from dead. Instead, it demands a refined, back-to-basics approach emphasizing personalization, authenticity, and genuine human connection.

Jorge Gamboa, co-founder of Magellan, joined the Predictable Revenue Podcast to unpack the hurdles of modern outbound selling and how old-school techniques are making a powerful resurgence in this high-tech era.

Highlights include: Making Sales Human Again (05:52), Product Market Fit and Company Success (23:24), And more…

Are you looking to create repeatable, scalable, and predictable revenue?
We can help! ► https://predictable.fm/get-growth

When prospecting, most sales teams rely on the same primary filters, titles, industries, or employee size.

The problem? Everyone else is doing the same. By exploring Apollo’s advanced features, you can build smarter, more unique prospect lists that stand out.

Highlights include: Filters You Didn't Know About in Apollo (02:08), Learn About Keyword Selection For Apollo (08:29), And more…

Are you looking to create repeatable, scalable, and predictable revenue?
We can help! ► https://predictable.fm/get-growth

Starting from scratch in sales can be intimidating, especially for founders and new sales reps who may not have a traditional sales background.

Collin Stewart and Andrew Barbuto dive into the importance of that critical first week in sales, highlighting practical steps that make the process less daunting and more structured.

Highlights include: What's the Mindset to Survive a Sales Role? (07:29), Immediate Gratification vs Creating a Habit (21:30), And more…

Are you looking to create repeatable, scalable, and predictable revenue?
We can help! ► https://predictable.fm/get-growth