RTR EP07 - Buyers Don’t Follow Funnels. They Follow Visible Leaders.
With Special Guest: Scott Boulas

Scott Boulas was trusted in every room he walked into.
But when he stepped into consulting, he hit a wall: Online, he was invisible.

In this episode, Scott shares how he went from a word-of-mouth reputation to becoming the voice people recognize before they ever meet him.

He didn’t change who he was, he just figured out how to show up online the same way he leads in person.

We talk about:
Why being great offline doesn’t cut it anymore
How Scott started using content to open doors instead of chasing them
The recon mindset that helped him lead in the military — and now drives his visibility strategy
The shift from “posting” to showing up with something real to say
If you’ve ever thought, “People should know who I am by now”, this one’s for you.
Because in 2025, trust isn’t built in private rooms. It’s built in public.

The Revenue Through Reputation Show
Hosted by Brandon Lee
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube
Empowering CEOs, founders, and sales leaders to build high-impact digital reputations that drive business growth.
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube

Think you're building trust? Well.. you're not.

They’re still clinging to the same tired tactics from 2014 cold outreach, company posts, over-polished content and wondering why no one’s biting.

Let me be clear: Buyers don’t trust brands. They trust people.

And if your voice isn’t out front, your company is invisible.

In this week’s episode of The Revenue Through Reputation Show, I'm saying what most won’t: Your reputation is either earning conversations, or killing them.

There’s no middle ground anymore.

This isn’t a “how to content” episode. It’s a wake-up call for CEOs, founders, and sales leaders who feel the shift and are ready to show up differently.

If your marketing looks clean but feels empty…
If your pipeline depends on pushing instead of pulling…
If you’re tired of being ignored...

Tune in and then ask yourself: Is your voice creating trust or just more noise?

The Revenue Through Reputation Show
Hosted by Brandon Lee
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube
Empowering CEOs, founders, and sales leaders to build high-impact digital reputations that drive business growth.
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube

Sales conversations don’t start with a pitch—they start with trust.

And on LinkedIn, your reputation is either opening doors or closing them.
This week on The Revenue Through Reputation Show, Brandon Lee sits down with Brynne Tillman CEO of Social Sales Link and the go-to expert for turning LinkedIn connections into real business conversations.
They’ll dive into how today’s CEOs and sales leaders can use smarter tools and sharper positioning to earn credibility and drive pipeline—without sounding like everyone else.
Whether you're running a firm or leading a team, this episode will show you how successful leaders are creating conversations that convert, not just connect.

The Revenue Through Reputation Show
Hosted by Brandon Lee
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube
Empowering CEOs, founders, and sales leaders to build high-impact digital reputations that drive business growth.
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube

The Consistency Advantage – How to Build a Reputation That Opens Doors

In this solo episode of The Revenue Through Reputation Show, Brandon Lee breaks down a critical truth every Gen X and Baby Boomer executive needs to hear: consistency is the new competitive edge in digital reputation.

Drawing from over a decade of experience, Brandon shares the story of a sales leader who earned trust before a single conversation—simply by showing up consistently online. He challenges traditional thinking about where reputations are built and offers a modern blueprint for CEOs and sales leaders who want to stay relevant, trusted, and top-of-mind in a noisy digital world.

You’ll learn:

• Why your digital presence is now your first impression—and what to do about it
• The power of showing up even when no one seems to be watching
• A four-step consistency playbook tailored for busy executives
• How to create content that earns attention without becoming a “thought leader”
• Why fear, not time, is the real obstacle for many leaders—and how to overcome it

This episode is a candid, practical conversation designed for business leaders who are ready to stop playing small with their visibility—and start making reputation their most valuable outbound sales asset.

The Revenue Through Reputation Show
Hosted by Brandon Lee
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube
Empowering CEOs, founders, and sales leaders to build high-impact digital reputations that drive business growth.
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube

In 2025, your reputation must be human to be remembered.
AI can enhance your message, but it can’t replace you.
Too many leaders are showing up online with templated posts, hoping for engagement… and getting silence.
Why?
Because your audience can feel the difference between content and connection.
In this episode of The Revenue Through Reputation Show, I sit down with Denise Murtha Bachmann to talk about the one thing most leaders are avoiding:
👉 You can’t outsource your voice and expect influence.
If your personal and professional presence aren’t aligned, your message falls flat.
Your audience isn’t asking for perfection.
They’re asking for you.

The Revenue Through Reputation Show
Hosted by Brandon Lee
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube
Empowering CEOs, founders, and sales leaders to build high-impact digital reputations that drive business growth.
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube

5 Myths CEOs Believe About LinkedIn That Are Costing Them Millions

Most CEOs are active everywhere except the one place that buyers, talent, and investors are watching daily: LinkedIn.
Worse? They’re telling themselves myths that feel like strategy, but are really silent killers of revenue, relevance, and recruiting.

In this high-impact episode of The Revenue Through Reputation Show, Brandon Lee exposes the 5 LinkedIn myths that are quietly draining opportunity from even the most experienced CEOs. If you've ever said, "That's marketing’s job," or "I don't want to brag online," this is your wake-up call.

Your silence is not safe. It's expensive!

The Revenue Through Reputation Show
Hosted by Brandon Lee
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube
Empowering CEOs, founders, and sales leaders to build high-impact digital reputations that drive business growth.
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube

Some leaders stay in their comfort zone, avoiding judgment and risk. Others step up, share their insights, and become the go-to voices in their industry.

One path leads to missed opportunities—the other to millions in gains.

In this episode, host Brandon Lee explores how visibility fuels sales, recruiting, and influence—and why staying hidden could be costing you more than you realize.

If you’re ready to turn credibility into revenue, this conversation is for you.

💰 If staying invisible is costing you, it’s time to make a change.

🚀 Don’t miss the first episode—this is where the shift begins!

The Revenue Through Reputation Show
Hosted by Brandon Lee
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube
Empowering CEOs, founders, and sales leaders to build high-impact digital reputations that drive business growth.
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube