This week on “The Tie-In,” Zena and Mark talk about advertising training, tools, and resources with the Global Director of “Ad Green” (@weareadgreen), Jo Fenn. Their team is making people feel supported and empowered to talk about sustainable solutions to short-form productions. One cool thing with their approach is that it isn’t a series of quick fixes for one or two shoots. They’re all about long term thinking and resources that get people in the UK and beyond excited about setting a new standard for sustainability in advertising.

• Be sure to visit their website and stay connected to all the creative ways “Ad Green” is lighting the way forward. https://www.weareadgreen.org/about-us

Please follow “The Tie-In” here: @the_tie_in_pod

• You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
• Zena Harris on LinkedIn
• Mark Rabin on LinkedIn

This week on “The Tie-In,” Zena and Mark join the music revolution led by CEO of “Showpower,” Paul Schurink. That’s right, the sustainable source behind “Coldplay” is back, and he has even more insight on how he makes such huge shows battery efficient and safe. His team is knowledgeable, resourceful, and well-researched. They tackle each problem with a can do attitude, and this change in behavior is one we all should consider. There’s no one method of achieving sustainability or one particular size of live show that can be sustainable. Considering size and budget are important, and there are plenty of folks who will push back on big ideas. However, it’s all in the approach, and if we educate the public, they’ll discover how it isn’t more work or more expensive. It’s simply the future, and “Showpower” is lighting (and micing) the future.

Your next stop should be their website, because there is so much still to come from these proud tech nerds: https://www.showpower.com/our-story/

Please follow “The Tie-In” here: @the_tie_in_pod

• You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
• Zena Harris on LinkedIn
• Mark Rabin on LinkedIn

This week on “The Tie-In,” Zena and Mark are learning how to foster crew well-being with Production Designer, Hans Dayal! He’s worked on several Netflix properties, including “Virgin River,” and he’s here to tell you, there’s no master plan. He views productions as a great laboratory for experimenting with different sustainable practices. There’s no one way to do it, and innovative tech can always come out and change the game. It’s all about having the right mind set, like thinking about how much cable your crew members have to run in the dead of a snowy night, and strategizing about a more efficient, battery-powered, alternative. That’s one example of many situations where one can benefit from adopting Hans Dayal’s line of thinking, and we think his words on the future of production efficiency are beautiful.

Please follow “The Tie-In” here: @the_tie_in_pod

• You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
• Zena Harris on LinkedIn
• Mark Rabin on LinkedIn