This week on “The Tie-In,” Zena and Mark talk about advertising training, tools, and resources with the Global Director of “Ad Green” (@weareadgreen), Jo Fenn. Their team is making people feel supported and empowered to talk about sustainable solutions to short-form productions. One cool thing with their approach is that it isn’t a series of quick fixes for one or two shoots. They’re all about long term thinking and resources that get people in the UK and beyond excited about setting a new standard for sustainability in advertising.

• Be sure to visit their website and stay connected to all the creative ways “Ad Green” is lighting the way forward. https://www.weareadgreen.org/about-us

Please follow “The Tie-In” here: @the_tie_in_pod

• You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
• Zena Harris on LinkedIn
• Mark Rabin on LinkedIn

This week on “The Tie-In,” Zena and Mark join the music revolution led by CEO of “Showpower,” Paul Schurink. That’s right, the sustainable source behind “Coldplay” is back, and he has even more insight on how he makes such huge shows battery efficient and safe. His team is knowledgeable, resourceful, and well-researched. They tackle each problem with a can do attitude, and this change in behavior is one we all should consider. There’s no one method of achieving sustainability or one particular size of live show that can be sustainable. Considering size and budget are important, and there are plenty of folks who will push back on big ideas. However, it’s all in the approach, and if we educate the public, they’ll discover how it isn’t more work or more expensive. It’s simply the future, and “Showpower” is lighting (and micing) the future.

Your next stop should be their website, because there is so much still to come from these proud tech nerds: https://www.showpower.com/our-story/

Please follow “The Tie-In” here: @the_tie_in_pod

• You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
• Zena Harris on LinkedIn
• Mark Rabin on LinkedIn

This week on “The Tie-In,” Zena and Mark are learning how to foster crew well-being with Production Manager, Hans Dayal! He’s worked on several Netflix properties, including “Virgin River,” and he’s here to tell you, there’s no master plan. He views productions as a great laboratory for experimenting with different sustainable practices. There’s no one way to do it, and innovative tech can always come out and change the game. It’s all about having the right mind set, like thinking about how much cable your crew members have to run in the dead of a snowy night, and strategizing about a more efficient, battery-powered, alternative. That’s one example of many situations where one can benefit from adopting Hans Dayal’s line of thinking, and we think his words on the future of production efficiency are beautiful.

Please follow “The Tie-In” here: @the_tie_in_pod

• You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
• Zena Harris on LinkedIn
• Mark Rabin on LinkedIn

Before you listen to this episode, “the Tie-In” team would like to tie you in to a few items.

• We highly recommend you head on over to our YouTube channel for this episode. In the YT version, you’ll get to see Paul show off his company’s innovative tech. You’ll need all your senses activated for this one. Please like and subscribe: https://youtube.com/@the-tie-in?si=MrTTuQct_Y9AKFDu
• Speaking of senses, this was filmed on-site at “Climate Week” in New York, so lots of sound testing was occurring while Mark filmed. Please be patient with the audio, as we did the best we could with an impromptu recording.

With those items out of the way, we are very pleased to bring you Mark’s in-person, hands-on experience with “Showpower” Technical Director, Tim Benson. This is part two of our on-site “Showpower” feature. Tim is part of a team who have helped one of the world’s most famous bands, “Coldplay,” put on many successful sustainable performances. They want to change the market, and we believe they will! There’s tons to learn from what “Showpower” (@showpower.energy) is doing, and we definitely plan on chatting more with them in the near future. For now, we recommend visiting their website once you’ve finished checking out the episode: https://www.showpower.com/our-story/

Please follow “The Tie-In” here: @the_tie_in_pod

• You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
• Zena Harris on LinkedIn
• Mark Rabin on LinkedIn

Before you listen to this episode, “the Tie-In” team would like to tie you in to a few items.

• We highly recommend you head on over to our YouTube channel for this episode. In the YT version, you’ll get to see Paul show off his company’s innovative tech. You’ll need all your senses activated for this one. Please like and subscribe: https://youtube.com/@the-tie-in?si=MrTTuQct_Y9AKFDu
• Speaking of senses, this was filmed on-site at “Climate Week” in New York, so lots of sound testing was occurring while Mark filmed. Please be patient with the audio, as we did the best we could with an impromptu recording.

With those items out of the way, we are very pleased to bring you Mark’s in-person, hands-on experience with Paul Schurink. He and his team have helped one of the world’s most famous bands, “Coldplay,” put on many successful sustainable performances. They want to change the market, and we believe they will! There’s tons to learn from what “Showpower” (@showpower.energy) is doing, and we definitely plan on chatting more with them in the near future. For now, we recommend visiting their website once you’ve finished checking out the episode: https://www.showpower.com/our-story/

Please follow “The Tie-In” here: @the_tie_in_pod

• You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
• Zena Harris on LinkedIn
• Mark Rabin on LinkedIn

This week on “The Tie-In,” Zena and Mark feel the groove of “Green Disco,” a company championing sustainability in the music industry! Their CEO, Jonah Geschwind, is inspiring green-thinkers and beyond to embrace the culture and positivity of live entertainment once again by quantifying, reducing, and articulating environmental impact. We need his great ideas, intellect, and energy to get us all thinking about better paths we might take towards greener pastures. This bold individual practices what he preaches, and his team’s data-driven and fan-first approach to business is awe-inspiring!

While this conversation gets those creative juices flowing, check out Jonah on LinkedIn! https://www.linkedin.com/in/jonah-geschwind-57083a13b?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app - I’m sure he’d love to tell you all about his upcoming projects. We will certainly be keeping up with them too!

Please follow “The Tie-In” here: @the_tie_in_pod

• You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
• Zena Harris on LinkedIn
• Mark Rabin on LinkedIn

https://www.sustainableproductionforum.com/ - “The Tie-In” has been so proud to take part in #SPF24 - We’re thrilled to share our live conversation from the Vancouver event with the CEO of “Hollywood Trucks” (@hollywoodtrucks), our dear friend and collaborator, Andre Champagne. (@andrejchampagne)

Andre’s sustainable innovations are revolutionizing what we know about the humongous trailers our favorite media runs on. You’ll want to keep an eye on his business, because there is so much this visionary has planned for a brighter horizon.

There is still a chance to attend the virtual event on October 23, so when you visit the link above to learn more about “The Sustainable Production Forum,” you can also get your virtual tickets.

Please follow “The Tie-In” here: @the_tie_in_pod

• You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
• Zena Harris on LinkedIn
• Mark Rabin on LinkedIn

This week on “The Tie-In,” Zena and Mark sit down with David Hardy (@david.hardy62), an innovator and highly respected figure in the entertainment industry. He’s using his extensive connections to push media forward, and we’re very excited to see how his plans for renewable Hydrogen power pan out. When he says green, he means green, and it’s our honor to chat with someone who knows the difference between true activism and green washing. There’s so much you can learn from this invigorating episode, and we hope it inspires your own creativity and action.

”The Tie-In” had such a great time at the Sustainable Production Forum in Vancouver, and seeing fans in person reinforced that we’re on the right path. Our mission is to bring passionate people together who share visions for a better world, so we were right at home on the #SPF24 stage. Stay tuned for a release of the podcast we recorded live at the event, and check out the organization’s October 23 online event here: https://www.sustainableproductionforum.com/buy-tickets-virtual

With a Zoom link or a mic in hand, our hosts are here for you. Let us know what sustainable entertainment stories we need to share: tieinpodcast@gmail.com

Please follow “The Tie-In” here: @the_tie_in_pod

• You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
• Zena Harris on LinkedIn
• Mark Rabin on LinkedIn