This Modern Brand

著者： Advertising Week
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  • Certain brands dominate both the markets and the hearts of consumers. This podcast is all about finding out why, one brand at a time.
    Copyright © Advertising Week
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あらすじ・解説

Certain brands dominate both the markets and the hearts of consumers. This podcast is all about finding out why, one brand at a time.
Copyright © Advertising Week
マネジメント マーケティング 経済学
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エピソード
  • The Best Super Bowl 59 Commercials

    The Best Super Bowl 59 Commercials
    2025/02/20
    In this Super Bowl 59 recap, host Jason Parks is joined by Ben Pfutzenreuter and Kyle O’Brien to break down the night’s biggest ads—grading the overall lineup, unpacking standout themes, and predicting which spots will have a lasting cultural impact.
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    27 分
  • Athleisure Decoded: Vuori’s blueprint for building a brand that lasts

    Athleisure Decoded: Vuori’s blueprint for building a brand that lasts
    2025/02/03
    What even is athleisure? Big-spending Gen-Xers don’t know, but that’s not stopping athleisure brand Vuori. It’s pursuing a go slow to go fast approach to brand and performance marketing that’s building a fashion phenomenon. Join host Jason Parks and his guest Karen Riley-Grant, Vuori’s CMO, stitching together insights on the psychology of consumer needs, the […]
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    24 分
  • From Vendor to Partner: How true collaboration fuels innovation

    From Vendor to Partner: How true collaboration fuels innovation
    2025/01/27
    What’s standing in the way of true innovation? Spoiler: it’s not just silos or stale thinking—it’s the way we try to innovate. In this episode of This Modern Brand, Emily Cohen, Senior Director of Global Innovation at Pernod Ricard, shares how ditching cookie-cutter approaches unlocked breakthrough results. Tune in to learn how to “brainstorm the brainstorm” and revolutionize […]
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    22 分
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