エピソード

  • The Best Super Bowl 59 Commercials

    The Best Super Bowl 59 Commercials
    2025/02/20
    In this Super Bowl 59 recap, host Jason Parks is joined by Ben Pfutzenreuter and Kyle O’Brien to break down the night’s biggest ads—grading the overall lineup, unpacking standout themes, and predicting which spots will have a lasting cultural impact.
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    27 分
  • Athleisure Decoded: Vuori’s blueprint for building a brand that lasts

    Athleisure Decoded: Vuori’s blueprint for building a brand that lasts
    2025/02/03
    What even is athleisure? Big-spending Gen-Xers don’t know, but that’s not stopping athleisure brand Vuori. It’s pursuing a go slow to go fast approach to brand and performance marketing that’s building a fashion phenomenon. Join host Jason Parks and his guest Karen Riley-Grant, Vuori’s CMO, stitching together insights on the psychology of consumer needs, the […]
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    24 分
  • From Vendor to Partner: How true collaboration fuels innovation

    From Vendor to Partner: How true collaboration fuels innovation
    2025/01/27
    What’s standing in the way of true innovation? Spoiler: it’s not just silos or stale thinking—it’s the way we try to innovate. In this episode of This Modern Brand, Emily Cohen, Senior Director of Global Innovation at Pernod Ricard, shares how ditching cookie-cutter approaches unlocked breakthrough results. Tune in to learn how to “brainstorm the brainstorm” and revolutionize […]
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    22 分
  • AI Unleashed: How tech is elevating creativity without losing the human touch

    AI Unleashed: How tech is elevating creativity without losing the human touch
    2025/01/13
    In this episode, we explore the rapid rise of AI in the creative industry. Host Jason Parks joined by Melany Esfeld, BarkleyOKRP EVP head of production and Tim McCracken, SVP creative, discuss AI’s potential as a workhorse for time consuming tasks, so creatives can focus on what they do best: developing impactful, original ideas. We […]
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    21 分
  • Cracking the Code: Harvard’s David Edelman on AI, personalization, and winning consumers’ hearts

    Cracking the Code: Harvard’s David Edelman on AI, personalization, and winning consumers’ hearts
    2025/01/01
    Consumers expect personalization, but too many companies are falling short, wasting money and missing the mark on expectations. In this episode, hosts Jason Parks and Steph Parker interview one of the most influential CMOs in the world about his upcoming book, “Personalized: Customer Strategy in the Age of AI.” Now a Harvard Business Fellow, David […]
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    25 分
  • Marketing Mastery: The USAA Success Story

    Marketing Mastery: The USAA Success Story
    2024/09/25
    As an organization with no physical branches or sales teams, USAA has had to master the art of marketing. New CEO Francesco Lagutaine talks to hosts Jason Parks and Katy Hornaday about how USAA achieves an extraordinary level of customer focus. Learn how small “i” innovation, Mission Moments, and doing Zero Day like a recruit […]
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    21 分
  • The Changing Media Landscape: Balancing Resonance and Revenue

    The Changing Media Landscape: Balancing Resonance and Revenue
    2024/09/11
    Jason Parks is back with BarkleyOKRP Chief Media Officer, Reshma Karnik, and Sean Corcoran, President of Media and Analytics. They explore how the media landscape continues to change, and why it’s making media management increasingly complex. Are brand stories getting lost in the rush to performance media? Is it possible to build a roadmap for […]
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    23 分
  • Under the Influence: New Realities in Influencer Marketing

    Under the Influence: New Realities in Influencer Marketing
    2024/06/12
    Uncover the strategies behind successful influencer partnerships. In this month’s episode of This Modern Brand, Jason Parks hosts a panel of influencer marketers: Pam Davis, founder of likekind influencer marketing agency, Jane Chandler, VP of Public Relations at BarkleyOKRP, and Joe Spencer, BarkleyOKRP account supervisor whose focus is the influencer space. Hear how influencer marketing […]
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    26 分