Philippa Gamse, a digital analytics and strategy consultant, talks about the critical role of analytics in podcasting and business.

We discuss how understanding the metrics can help podcasters and entrepreneurs make informed decisions to improve their business.

Philippa shares practical examples of how analytics can expose audience behavior and content effectiveness, and emphasize the importance of adapting strategies based on the data.

We concluded with actionable tips for podcasters to enhance their content strategy using analytics.

Key Takeaways:

• Importance of Analytics for Business Decisions (02:28–03:53)
• Leveraging Old Content Effectively (07:30–09:10)
• Use Search Analytics for Content and Business Ideas (09:37–10:35)
• Crafting User-Friendly Content Titles (15:34–16:28)
• Key Tips for Podcasters (18:24–19:03)

Bio: Philippa has clocked over 25 years in digital marketing strategy and analytics, consulted with nearly 500 clients, and worked with websites that have cumulatively generated hundreds of millions of dollars.

Connect with Philippa: LinkedIn | Website

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👉Helpful Resources
ConvertKit email marketing: https://bit.ly/3TM19gr
Join my Substack: https://shorturl.at/3LXCx
Record, stream, & edit with Riverside: https://shorturl.at/AZ3Lr
Host multiple podcasts on Captivate: ​​https://fas.st/t/4vxsZ9za
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Get paid to interview guests: https://shorturl.at/htIY4
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

In this episode, I speak with Jerry Potter about strategies to start, grow, and monetize a podcast. Jerry alos introduces his unique "Modcast" system, designed to streamline podcast production and maximize listener engagement.

Key Takeaways:

00:00 - Podcasting Popularity: Over 200 million Americans listen to podcasts every week, showing the strong demand for audio content.

00:15 - Perfect Timing: There’s no better time to launch a podcast, whether you’re a nonprofit, solopreneur, or aspiring podcaster.

06:55 - Low Competition: Compared to YouTube, podcasting is significantly less competitive, providing a great opportunity for new podcasters.

05:05 - Multi-Purpose Tool: A single podcast can enhance your brand’s authority, generate leads, boost your social media presence, and more.

07:30 - Social Media Amplification: Short-form video clips from your podcast can reach new audiences on social platforms like Instagram and YouTube.

20:20 - Consistency Matters: To build a loyal listener base, stay consistent with your content schedule and messaging.

20:50 - Define Your Primary Goal: Decide on a single, clear objective for your podcast to keep your efforts focused and effective.

21:15 - Simplicity for Success: Keep your podcasting workflow simple and manageable to ensure long-term consistency.

10:10 - Structured Approach with Modcasting: The Modcasting method offers a structured, module-based format that keeps listeners engaged and drives action.

22:00 - Monetize Early: Don’t wait to monetize; there are ways to start earning from your podcast from the very first episode.

Bio: In 2022, Jerry Potter saw his income drop 70% in 4 months and knew he had to change how he marketed his business. He ended up taking his 20 years as a radio personality and programmer, and 10 years as a social media strategist and created a new approach to Podcasting, specifically for entrepreneurs. It's helped him grow to 150,000+ subscribers on YouTube, and helped his clients grow their audiences and raise their rates too.

Connect with Jerry: YouTube | Linkedin

Need help with your podcasting goals? Book a free consultation with me here
For more tips and tools watch us on :YouTubehttps://www.youtube.com/@toolsofthepodcasttrade

Send us a text

Support the show

Connect with us:
Website: https://bit.ly/4h9Of5K
Join Our Patreon: https://tinyurl.com/muzmh69k
Book a Free Consultation: https://bit.ly/47Xrdex
Instagram: https://tinyurl.com/yc2vxcb6
X: https://tinyurl.com/ja7wb9fm
=====================================
👉Helpful Resources
ConvertKit email marketing: https://bit.ly/3TM19gr
Join my Substack: https://shorturl.at/3LXCx
Record, stream, & edit with Riverside: https://shorturl.at/AZ3Lr
Host multiple podcasts on Captivate: ​​https://fas.st/t/4vxsZ9za
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Get paid to interview guests: https://shorturl.at/htIY4
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

In this conversation, I talk with scalar energy researcher Tom Palladino, who discusses the concept of scalar energy, its potential applications in free energy and health, and the importance of pursuing one's passions.

Tom explains how scalar energy can be harnessed for healing and the significance of using photographs to connect with energy fields. He emphasizes the need for morality in using this technology and offers insights for aspiring creators on staying dedicated to their dreams.

Unfortunately, Tom passed away several weeks ago and the world will miss this bright light.

If you find our content useful please consider following and sharing this podcast. Thanks.

Send us a text

Support the show

Connect with us:
Website: https://bit.ly/4h9Of5K
Join Our Patreon: https://tinyurl.com/muzmh69k
Book a Free Consultation: https://bit.ly/47Xrdex
Instagram: https://tinyurl.com/yc2vxcb6
X: https://tinyurl.com/ja7wb9fm
=====================================
👉Helpful Resources
ConvertKit email marketing: https://bit.ly/3TM19gr
Join my Substack: https://shorturl.at/3LXCx
Record, stream, & edit with Riverside: https://shorturl.at/AZ3Lr
Host multiple podcasts on Captivate: ​​https://fas.st/t/4vxsZ9za
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Get paid to interview guests: https://shorturl.at/htIY4
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.