Summary

In this episode, I discuss the challenges and rewards of starting a podcast. How podcasting not only impacted my life positively but also the lives of others.

I talked about sharing personal stories and experiences that helps me as a podcast host to heal. Reflections of my own journey and growth I've experienced through podcasting, exposes the immense benefit of answering the call to share your message via a podcast.

Podcasting helps the host. But more importantly, it helps listeners. I encourage aspiring podcasters to overcome their fears and share their messages with the world.

Takeaways

• 85% of podcasters fail after 10 episodes.
• Starting a podcast can be a struggle.
• Podcasting helps in personal growth and development.
• Meeting people from around the world is a unique experience.
• Podcasting can be a tool for self-discovery.
• Sharing stories can help others heal.
• Imposter syndrome can hold you back from your dreams.
• There is someone waiting to hear your message.
• Don't let your dream die inside you.
• You can make a difference by sharing your story.

Tired of trying but failing to start your podcast? Have you started but it seems like an uphill battle? Download my free guide, Start Your Podcast Now and learn the basic foundation that will help you launch your show. Download Now.

Do you have questions about podcasting? Book a free call with me and let's sort out the knot that's been tangling up your dream. Book here now.

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👉Helpful Resources:

Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

Summary

In this episode, I discusse the importance of defining your ideal podcast avatar, or podcast listener, to create engaging content that resonates with a specific audience. I emphasize the need to niche down in a competitive podcasting landscape and I provide strategies for understanding the needs and desires of your ideal listener. By focusing on one person, podcasters can generate relevant content, attract the right guests, and ultimately grow their audience.

Takeaways

• If your podcast is for everyone, you could end up creating content that nobody cares about.
• You have an edge with your unique perspective.
• Define your ideal audience, defining your podcast avatar.
• When you know who you are speaking to, you never run out of episodes.
• Don't try to get everybody to listen to your podcast.
• You will be able to create more engaging content.
• Your message will reach a wide group of people.
• Determining who your ideal podcast avatar is doesn't confine you.
• Visualize that individual, your ideal listener.
• You found your audience when they say, "I needed to hear that."

Download your free worksheet, 50 Questions to Define Your Ideal Podcast Avatar (IPA)

Watch @ToolsofthePodcastTrade for more tips and strategies for starting and growing your podcast.

Send us a text

Support the show

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👉Helpful Resources:

Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

In this conversation, Alex Thoric shares insights on the importance of vision and persistence in entrepreneurship, drawing parallels between his experiences as an athlete and a marketer. He discusses the challenges of staying focused in a noisy digital landscape, the evolving role of marketing funnels, and the transition from providing services to focusing on education. Alex emphasizes the significance of setting clear goals and investing in oneself, while also offering practical advice for aspiring podcasters.

Takeaways

• Vision is crucial for success in any endeavor.
• Persistence is key, like a river cutting through rock.
• Staying focused is increasingly challenging in today's world.
• Digital marketing requires understanding and utilizing the right tools.
• Funnels are evolving; direct conversations can be more effective.
• Transitioning from service-based to educational models can be challenging.
• Investing in personal development yields the best returns.
• Setting short-term and long-term goals is essential.
• Breaking down yearly goals into quarterly objectives enhances focus.
• Utilizing AI tools can provide valuable insights and guidance.

Connect with Alex: Website | Building Income on Demand podcast | LinkedIn

Bio: Alex Thoric founded a results-driven marketing agency and is a co-founder of Building Income on Demand. A seasoned digital marketer, he has boosted growth for spas, gyms, coaches, consultants, real-estate pros, and restaurants by building automated marketing systems and content “machines” that let owners hustle less and earn more. Outside the office, Alex is a devoted sports fan and a 2nd-degree black belt who has practiced Taekwondo for 15 years—including running his own school.

Are you struggling to start your podcast? Grab my free guide, "Start Your Podcast Now" and don't let confusion stop you from getting your show on the air.

Ask me anything about podcasting. Book a free call with me here

Send us a text

Support the show

=====================================
👉Helpful Resources:

Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

Dr. Rhonda Parker-Taylor joins Tools of the Podcast Trade to discuss how authentic storytelling, clear personal values, and emotional intelligence skills fuel both life success and podcast growth.

She shares her journey from small-town Indiana to author, EQ trainer, and 100-time podcast guest, explaining why purposeful gratitude and daily intention help anyone, especially podcasters, turn rough seas into smoother sailing.

Key Takeaways

1. Story First, Metrics Second – Listeners return when every episode delivers a clear, helpful story; chase value, not guest follower counts.
2. Emotional Intelligence Outranks IQ – Self-awareness, stress-management, and interpersonal skills predict success more than raw intellect.
3. Define Your Values & Boundaries – Knowing what you believe lets you act like a decision-maker instead of defaulting to servitude.
4. Gratitude Builds Resilience – List three things you’re grateful for each day for 31 days to train a positive, solution-oriented mindset.
5. Crossroads Are Inevitable – Like the characters in her novel Crossroads, everyone faces critical choices; intentional actions decide whether those moments propel or derail us.

“There is no skilled sailor who hasn’t faced rough seas.” – Dr. Rhonda Parker-Taylor

Connect with Dr. Rhonda: Website: https://www.rondaparkertaylor.com

Instagram: https://www.instagram.com/rhondaparkertaylor/

LinkedIn: https://www.linkedin.com/in/rhondaparkertaylor/

Grab a copy of her book, Crossroads, on Amazon

Ask me anything about podcasting. Book a free consultation with me: https://www.connectwithjrosemarie.com/schedule/free-consultation

Want to be a guest on Tools of the Podcast Trade? Use this link to schedule an interview: https://www.connectwithjrosemarie.com/schedule/tools-of-the-podcast-trade-interview

Send us a text

Support the show

=====================================
👉Helpful Resources:

Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

In this episode, Robert Downey, Co-founder of Simply Be Found, explains how voice search and AI-driven indexing revolutionize how small businesses and podcasters get discovered online. He offers powerful insights on schema, content creation, and the future of SEO, urging creators to adapt quickly or risk being left behind. Robert also shares practical tips for leveraging schema, blogging, and raw video content to increase organic visibility without relying on paid ads.

Key Takeaways

1. 01:58 AI Search Will Disrupt Traditional SEO: The way we know Google search is dying… AI search is replacing it. No ads, no typical SEO rules.
2. 03:57 Schema is Critical for Discovery: Podcasters and business owners must use schema markup to help AI and voice search understand who you are and who your content is for.
3. 05:35 Voice Search Registration is a Must: Robert helps businesses get listed on 500+ networks, including Alexa, Siri, and Bixby, that’s your modern-day Yellow Pages.
4. 15:25 Create Content From Client Work: After every job, record a short video explaining the problem you solved. Upload it. Repurpose it.
5. 20:08 Raw > Perfect: People Want Realness: AI can create polished podcasts, but people crave the human connection. Don’t be afraid to be real.

Bio: Rob Downey is the co-founder of Be Found, a platform dedicated to helping small businesses grow their online presence and connect with local customers. With over 30 years of experience in digital marketing and SEO, Rob focuses on simplifying complex marketing tactics to make them accessible and effective for small business owners.

Connect with Robert: YouTube | Website

Haven't started your podcast yet? What are you waiting for? Grab my free Start Your Podcast Now guide and get guidance on how to start a podcast today: https://www.podcubator.com/start-your-podcast-now-3for2

#AIvoicesearch #schemaforpodcasters #podcastdiscoverability #SimplyBeFound #howtouseschemamarkup

Send us a text

Support the show

=====================================
👉Helpful Resources:

Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

Business Coach, Scott Beebe, shares his expertise and insights to challenge us to write our vision down. He breaks down why chaos creeps in when purpose is absent and how you can build a powerful, profitable show by getting radically clear on your mission, process, and people.

If your podcast feels like a hobby, but you want it to be more, this episode is for you.

Key Takeaways

1. Purpose is foundational — chaos in business and podcasting often stems from a lack of clearly articulated vision, mission, and values.
2. Write it down — whether you’re a business owner or podcaster, if your vision isn’t written, it doesn’t exist.
3. Podcasting is business — hobby podcasts are valid, but if you want results, treat your show like a business with systems for people, process, and profit.
4. Clarity reduces chaos — distractions, misalignment, and burnout are symptoms of not knowing why you're doing what you're doing.
5. Your audience follows your clarity — when your purpose is clear, the right people will find and follow your podcast.

“And the LORD answered me: “Write the vision; make it plain on tablets, so he may run who reads it. For still the vision awaits its appointed time; it hastens to the end—it will not lie. If it seems slow, wait for it; it will surely come; it will not delay” (Habakuk 2:2-3)

Connect with Scott: https://www.businessonpurpose.com/ask

Podcast: My Business on Purpose

X: https://twitter.com/scottbeebe

Instagram: https://www.instagram.com/mybusinessonpurpose/

Bio: Scott Beebe works with business owners and their key leaders, building systems, processes, and purpose using the Business On Purpose Roadmap to liberate businesses from the chaos of working IN their business and help them regain their lives. Scott, Ashley, and their three children live in Bluffton, SC (outside of Hilton Head) and spend most of their time on the water.

Starting a podcast can be chaotic. Get clarity! Grab a free copy of Start Your Podcast Now and begin your podcasting journey today.

Send us a text

Support the show

=====================================
👉Helpful Resources:

Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

What if the secret to growing your podcast wasn’t better tools or big guests but storytelling your audience can’t stop thinking about?

In this episode, I’m breaking down exactly how to craft compelling podcast stories that not only engage but create loyal listeners who keep coming back for more.

02:08 Start With a Hook

Instead of saying, “Today we talk about health,” try something intriguing like, “Ever wondered how one small habit could transform your life?” Hooks create curiosity and increase retention from the start.

04:15 Be Authentically You

Share real-life experiences — triumphs, failures, and even procrastination moments — to build trust and relatability with your audience.

08:25 Always Include a Clear Call to Action

Send us a text

Support the show

=====================================
👉Helpful Resources:

Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

Carol Kabaale shares her journey from a corporate job in hospitality to becoming the founder of her own marketing agency focused on ad strategy and email list growth.

Driven by burnout and a desire for more freedom and presence in her personal life, Carol made a bold leap, quitting her job and pursuing certification in marketing. She now specializes in helping female coaches and podcasters build sustainable businesses beyond social media by creating intentional email marketing systems.

Carol emphasizes mindset shifts, trusting one's intuition, and building owned audiences rather than relying solely on social platforms.

Key Takeaways with Timestamps

• (02:08) – Taking the leap: Carol quit her job without telling anyone and pursued a marketing certification to create a more intentional and present life.
• (03:36) – Lesson in entrepreneurship: Early struggles included underpricing, lack of systems, and burnout—lessons that helped her build a sustainable business.
• (05:23) – Own your audience: Carol stresses building email lists and communities outside of social media, which she describes as “borrowed land.”
• (07:31) – Ad strategy for podcasters: She suggests starting with a brand awareness campaign using short-form content from podcast episodes, with a clear call to action leading to a lead magnet.
• (13:26) – Biggest challenge: Carol’s hardest lesson was learning to trust herself instead of relying on others or constantly seeking new certifications.

🧠 "What you don’t change, you choose." ~ Carol Kabale

Connect with Carol:

• Facebook ad readiness quiz - https://carolkabaale.com/quiz/
• Website: http://carolkabaale.com/
• Instagram: http://instagram.com/carolkabaale
• LinkedIn: linkedin.com/in/carolkabaale

Send us a text

Support the show

=====================================
👉Helpful Resources:

Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.