Everyone in the OCS business has heard about the popular Technician Training and Equipment Sales Trade Show from Holiday House Distributing. This year's event is more attractive than ever, offering training at a whole new level – for OCS technicians and now – operators and salespeople.

From humble beginnings in 2019, the 2025 spring session attracted 140 technicians from 73 companies. The fall session of the show, slated for September 29th to October 2nd in Frisco, Texas, is shaping up to be a blockbuster event - as the show has added a sales training component, led by Automatic Merchandiser's Vending & OCS Nation podcast host, Bob Tullio.

In this episode, Tullio talks with the brainchild of the show, Barbara Russell, vice president of sales and marketing at Holiday House Distributing, about why the show offers OCS operators and OCS technicians an opportunity to learn directly from the industry’s leading equipment manufacturers in a series of small group training sessions. The addition of an OCS sales track takes the show to a new level.

"I am excited to be leading the new sales training component of the program – delivering a presentation on the afternoon of September 29th. In that presentation, I will be offering proven business development techniques, consultive selling, storytelling, overcoming objections, successful follow up, plus proven closing strategies – all OCS oriented," said Tullio. "Much of the content will come from the online course I developed for NAMA – "Selling Convenience Services," which has been utilized by some of the industry’s top operators. There will be significant takeaways for operators and their sales reps who attend, both collateral materials and actionable concepts.

Tullio also talks about the benefits of the show with David Henchel, president/CEO of Corporate Coffee Systems, Joanna Kim Choi, national account manager at Bevi, Brian Zakeski, national sales manager at Follett and Brian Cook, corporate technical manager at Associated Services.

The show will also feature sales oriented presentations from every supplier attending, plus a presentation on coffee from industry veteran Tom Bauer and a water presentation from Anastasia Covan from Vivreau.

While everyone in the beverage business has heard of Gatorade and Powerade, there always seems to be room for a new contender in the isotonic beverage category. With a new distribution deal - Launch Hydrate has arrived.

You may remember tasting Launch Hydrate as you walked into the 2025 NAMA Show. Josh Rosenberg of Forward Thinkers was side by side with the company’s COO, Dillon Houstoun, serving up Launch Hydrate to grateful convention goers.

In this episode of Automatic Merchandiser’s Vending & OCS Nation Podcast, Bob Tullio talks to Houstoun and Rosenberg about the company’s unique formula for success: the beverage, the strategy, why it’s working, where it’s going, and how operators can capitalize by selling the product in workplaces and distributing Launch Hydrate to concessions -- that critical last mile.

One other note of interest: while convenience stores are the typical route to consumers for a beverage, Launch Hydrate is finding momentum in youth sports, winning loyalty with parents (today’s workplace customers) and young athletes (tomorrow’s customers), who are all attracted to a better hydration solution.

It started as a side gig to make some extra money, but after a while, Ryan Harrington realized that he loved the vending business. As it turns out, his investment connected him to love on many levels, including a life partner and co-CEO – his wife Michelle.

In this episode of Automatic Merchandiser’s Vending & OCS Nation podcast, host Bob Tullio brings you a conversation with Ryan Harrington, Founder and CEO of Royal ReFresh in Portland.

You’ll hear about his home-grown approach, utilizing strong community roots to help build his business. He’s expansion-minded – not only in the Northwest, but also in Las Vegas, where his company has now opened a branch.

Harrington enjoys mentoring new operators and is very active in NAMA. He was part of the team that brought you the 2025 NAMA Show.

He’s a very levelheaded guy, but you may have seen his recent LinkedIn post where he got a little fired up about all the bogus online claims about the vending business being the ticket to passive income – an easy route to riches. He knows it’s work. In fact, he got started in vending by investing in one of those business opportunity programs himself, involving Red Bull-branded vending machines. He tells us how he managed to make it work.

A side note: The business opportunity with Red Bull machines had quite an impact on his life. It led him into the convenience services business, which he loves, and it facilitated the connection to his co-CEO and life partner, his wife, Michelle, whom he met at a Red Bull-sponsored event.

The Royal ReFresh story is a good one and especially valuable for the many industry newcomers, who can only hope that their story will be laden with similar success. Harrington offers some suggestions on what it takes to scale a business and keep moving to the next level.