Everyone in the OCS business has heard about the popular Technician Training and Equipment Sales Trade Show from Holiday House Distributing. This year's event is more attractive than ever, offering training at a whole new level – for OCS technicians and now – operators and salespeople.

From humble beginnings in 2019, the 2025 spring session attracted 140 technicians from 73 companies. The fall session of the show, slated for September 29th to October 2nd in Frisco, Texas, is shaping up to be a blockbuster event - as the show has added a sales training component, led by Automatic Merchandiser's Vending & OCS Nation podcast host, Bob Tullio.

In this episode, Tullio talks with the brainchild of the show, Barbara Russell, vice president of sales and marketing at Holiday House Distributing, about why the show offers OCS operators and OCS technicians an opportunity to learn directly from the industry’s leading equipment manufacturers in a series of small group training sessions. The addition of an OCS sales track takes the show to a new level.

"I am excited to be leading the new sales training component of the program – delivering a presentation on the afternoon of September 29th. In that presentation, I will be offering proven business development techniques, consultive selling, storytelling, overcoming objections, successful follow up, plus proven closing strategies – all OCS oriented," said Tullio. "Much of the content will come from the online course I developed for NAMA – "Selling Convenience Services," which has been utilized by some of the industry’s top operators. There will be significant takeaways for operators and their sales reps who attend, both collateral materials and actionable concepts.

Tullio also talks about the benefits of the show with David Henchel, president/CEO of Corporate Coffee Systems, Joanna Kim Choi, national account manager at Bevi, Brian Zakeski, national sales manager at Follett and Brian Cook, corporate technical manager at Associated Services.

The show will also feature sales oriented presentations from every supplier attending, plus a presentation on coffee from industry veteran Tom Bauer and a water presentation from Anastasia Covan from Vivreau.

While everyone in the beverage business has heard of Gatorade and Powerade, there always seems to be room for a new contender in the isotonic beverage category. With a new distribution deal - Launch Hydrate has arrived.

You may remember tasting Launch Hydrate as you walked into the 2025 NAMA Show. Josh Rosenberg of Forward Thinkers was side by side with the company’s COO, Dillon Houstoun, serving up Launch Hydrate to grateful convention goers.

In this episode of Automatic Merchandiser’s Vending & OCS Nation Podcast, Bob Tullio talks to Houstoun and Rosenberg about the company’s unique formula for success: the beverage, the strategy, why it’s working, where it’s going, and how operators can capitalize by selling the product in workplaces and distributing Launch Hydrate to concessions -- that critical last mile.

One other note of interest: while convenience stores are the typical route to consumers for a beverage, Launch Hydrate is finding momentum in youth sports, winning loyalty with parents (today’s workplace customers) and young athletes (tomorrow’s customers), who are all attracted to a better hydration solution.

It started as a side gig to make some extra money, but after a while, Ryan Harrington realized that he loved the vending business. As it turns out, his investment connected him to love on many levels, including a life partner and co-CEO – his wife Michelle.

In this episode of Automatic Merchandiser’s Vending & OCS Nation podcast, host Bob Tullio brings you a conversation with Ryan Harrington, Founder and CEO of Royal ReFresh in Portland.

You’ll hear about his home-grown approach, utilizing strong community roots to help build his business. He’s expansion-minded – not only in the Northwest, but also in Las Vegas, where his company has now opened a branch.

Harrington enjoys mentoring new operators and is very active in NAMA. He was part of the team that brought you the 2025 NAMA Show.

He’s a very levelheaded guy, but you may have seen his recent LinkedIn post where he got a little fired up about all the bogus online claims about the vending business being the ticket to passive income – an easy route to riches. He knows it’s work. In fact, he got started in vending by investing in one of those business opportunity programs himself, involving Red Bull-branded vending machines. He tells us how he managed to make it work.

A side note: The business opportunity with Red Bull machines had quite an impact on his life. It led him into the convenience services business, which he loves, and it facilitated the connection to his co-CEO and life partner, his wife, Michelle, whom he met at a Red Bull-sponsored event.

The Royal ReFresh story is a good one and especially valuable for the many industry newcomers, who can only hope that their story will be laden with similar success. Harrington offers some suggestions on what it takes to scale a business and keep moving to the next level.

From the discovery of explorer Ernest Shackleton’s ship in Antarctica, to the theme of the presidential inauguration, “endurance” is a recurring word that hits home for operators when they reflect on what they have dealt with over the years.

The word certainly resonated with Bob Tullio, host of Automatic Merchandiser's Vending & OCS Nation podcast. In this episode, he speaks with numerous industry leaders -- operators and suppliers -- to get their take on endurance.

Fresh off a trip from Antarctica, Tullio tells his story of endurance -- a riveting 37-year ride in the convenience services business that he and his partners still reflect on with amazement.

Lots of industry people are featured and mentioned in this podcast, so don't miss it. Among them, Tom Steuber, Craig Hesch, Mark Kronenberg, Pete Tullio, Jon Fishman, Larry Deagon, Orrin Huebner, C.J. Recher, Carla Balakgie, Jennifer Ridnour, Jim Brinton, Ryan Harrington, Kailin McCauley Genton, Bill McCauley, Justin Fishman, Lance Deagon, Paul Tullio and Arthur Siller.

Don't miss the related article in the June/July issue of Automatic Merchandiser magazine.

Here is a review from my editor, Linda Becker. “It's a humdinger.”

What is Josh Rosenberg up to now? It is question Josh hears, especially when he is not in the industry's spotlight, where he has spent so much time as a high profile player in and around convenience services. Bottom line: He's back.

In this episode of Automatic Merchandiser's Vending & OCS Nation podcast, host Bob Tullio sits down with Josh Rosenberg to talk about his 30 year industry journey and new family business, Forward Thinkers, a consulting firm and a dream come true for him.

Here is an insight sample from Rosenberg, when Tullio asked him what small operators need to do to land bigger accounts.

"This isn't a pity story for me, but I grew up on the streets. I went in and out of homes and didn't have the best upbringing. What I really was was undereducated. I didn't have the experience and the exposure. I walked into Coke as a merchandiser because they were hiring for six weeks during the Kentucky Derby and I needed to pay for school because somebody encouraged me to go to college or you're not going to ever get off the streets. But I was failing in college. I was making more money as a merchandiser and I was perfectly happy to be there until I saw somebody in a suit, driving a company vehicle that looked like they made a hell of a lot of money and I knew they weren't doing as good a job as I could," he said.

"And when I kept going in begging for that job and they wouldn't give it to me, somebody finally pulled me aside and said, if you want that job, you gotta act like that job. Meaning, dress like it, behave like it, and work towards it. Not much different for a small operator. If you want that account, your brand has to look like it, it has to feel like it, and you have to present like that."

There are plenty of good insights in this podcast from a man who has seen ups and downs in business, but has now combined a young, tech savvy team that includes his sons, with his many years of business experience, to offer something powerful for both operators and suppliers.

With all the consolidation this industry has seen – podcast host Bob Tullio asks, what is drawing the huge crowds at the NAMA Show? He thinks it's the newcomers - new operators who are highly motivated – intrigued by the promise of giant revenue (often driven by Tik Tok videos), but extremely excited by the technology.

In this episode of Automatic Merchandiser’s Vending & OCS Nation, Tullio brings you more convention floor interviews with some big names and some up and coming operators, as he discusses the latest trends and innovations in the convenience services industry – some excellent insights from the 2025 NAMA Show. The conversation highlights the influx of newcomers to the industry, the importance of technology and smart markets, and the need for operators to adapt to post-pandemic challenges. Various industry leaders share their experiences and thoughts on the future of the industry, emphasizing the significance of networking and collaboration.

As for the groundswell of new operators, Tullio notes the following:

"There was an easy way to find the many newcomers to the industry – just go visit one of the many smart market vendors, and you could see them asking questions and placing orders. There is no question that the 2025 NAMA Show shined a big spotlight on smart markets, and the technology is a major reason why newcomers are flocking to the convenience services industry. It is easy to get started and to look like an established player, if you have a strong website and some capital. This extreme interest in smart markets by new operators, will only result in strong smart market growth, even more entrants among smart market suppliers and ultimately, lower prices – as the larger, established operators jump on board – as painful as it might be, to shelve existing equipment that is working just perfectly."

As usual, podcast host Bob Tullio worked the 2025 NAMA convention floor with a microphone in hand, talking to a wide variety of operators. While they may have come to Las Vegas with different objectives, they all agreed that the show was a fine display of what the industry has to offer.

Tullio admits that after golfing for three days before the show with David “Hollywood” Henchel, Jim “Dutton” Evans and Rick “The Duke” Dutkiewicz, he was exhausted and had less money in his pocket. You can read all about in his Best of OCS column entitled - Lessons from a pre-NAMA Show 'retreat' with three industry leaders. - published on May 14th.

As for NAMA show - record attendance – huge convention floor – signs that the industry is moving in the right direction.

At each show, there is always a theme – a defining characteristic of what is being offered. We’ve seen K-cup madness - pod-mania – bean to cup brewer fest – but this year – as one operator pointed out – it is all about smart coolers – with ambient temperature, frozen and even hot food add-ons. 2025 is the year of the smart cooler at the NAMA Show – with over 25 varieties on the convention floor.

In this edition of Automatic Merchandiser’s Vending & OCS Nation podcast, Tullio spoke to several operators and some suppliers – asking them about their overall impressions of the show, what blew them away – or at least impressed them and finally - five years after the start of the pandemic, what do operators need to do to succeed?

You may end up listening to this on your way to the 2025 NAMA Show in Las Vegas – on the plane, in a taxi or hanging out in the lobby of your hotel before the show starts up on May 7th. That is the perfect scenario, because today’s episode offers some valuable advice about the 2025 Show – in addition to "wear comfortable shoes."

In this episode of Automatic Merchandiser’s Vending & OCS Nation, the podcast for the convenience services industry, host Bob Tullio is focused on seven suppliers who you need to connect with if you are an operator attending the show.

As Tullio notes, "At every NAMA show, several suppliers sign up to have a professional video interview done with me, working on behalf of Automatic Merchandiser and Vending Market Watch, right from the convention floor. I find that those companies always have a great story to tell about their products and services – this year is no exception."

Tullio talks to those seven suppliers, asking the question, "Why is your company a "must see" supplier.

In this episode, Tullio has a request of his listeners.

"When you see me on the convention floor doing videos at 365 Retail Markets – booth 1347, Cantaloupe - booth 1839, Pro Watch Solutions - booth 2309, Televend - booth 2723, Launch Hydrate booth -1476 and speaking on camera with Steve Orlando of Fixturelite and Josh Rosenberg of Forward Thinkers, stop by to say hello and be sure to watch for those videos when they are release and published in the coming weeks."