Harmony Tee made the bold decision to leave the corporate world and take on the emotionally and physically demanding role of a funeral director at Harmony Funeral Care in Singapore.

In this episode of Womenpreneur Asia, she shares her journey as a woman in an industry known for its unsavoury characters, navigating a major business crisis that almost broke her and modernizing an industry many shy away from.

In this episode,, she talks to Krista about:

✅ How she overcame doubts and family concerns and gave herself a year to test it out

✅ The toughest crisis in her business — cremating the wrong body - and how she bounced back despite the negative publicity

✅ The importance of technology in the funeral industry and how she markets her business on TikTok

✅ How she finds meaning in her work serving grieving families

Get the full show notes at Womenpreneur Asia.

This episode is sponsored by Redbox Studio.

Discover Krista's ebook about podcasting.

🔥 In celebration of International Women’s Day 2025, this special episode, repurposed from a webinar, features an insightful conversation about personal branding, stoytelling and selling.

The webinar features Krista Goon and Roselin Das and is hosted by FutureLab.

What You’ll Learn in This Episode:

✅ Why storytelling is the most powerful tool for women entrepreneurs

✅ How to build a strong personal brand that attracts the right clients

✅ Overcoming imposter syndrome and self-doubt in business

✅ The key to building credibility and trust in your industry

✅ Strategies to be consistent, visible, and authentic online

🌟 Whether you’re a solopreneur, startup founder, or business leader, this episode will help you craft a compelling personal brand and share your story with confidence!

This episode is sponsored by Redbox Studio.

In this episode of Womenpreneur Asia, we dive into the fascinating world of audio branding with Phoebe Lee, founder and managing director of Sonic Lobby in Malaysia.

Have you ever wondered why some brands are instantly recognizable just by a sound? From McDonald’s signature jingle to Netflix’s iconic "ta-dum," audio branding is everywhere—yet often overlooked.

Phoebe shares her entrepreneurial journey, from her childhood love for singing to launching a business in a niche industry.

She opens up about the challenges of transitioning from composer to business owner, how she overcame self-doubt, and the game-changing advice from her father that helped her succeed. Plus, she reveals her biggest business lesson—why letting go of control was the best decision for growth.

Highlights from this episode:

🎵 What is audio branding, and why does it matter for businesses?

🎵 The biggest misconception about music in branding (and why stock music won’t cut it)

🎵 How Phoebe found her niche in a male-dominated industry

🎵 The mindset shift that helped her go from struggling entrepreneur to thriving business owner

🎵 Her favorite business book and the one skill she’s most proud of

If you’re a business owner, creative, or someone looking for inspiration on building a brand that stands out, this episode is for you!

📌 Listen now and discover the power of sound in branding! 🎧

This episode is sponsored by Redbox Studio.