Harmony Tee made the bold decision to leave the corporate world and take on the emotionally and physically demanding role of a funeral director at Harmony Funeral Care in Singapore.

In this episode of Womenpreneur Asia, she shares her journey as a woman in an industry known for its unsavoury characters, navigating a major business crisis that almost broke her and modernizing an industry many shy away from.

In this episode,, she talks to Krista about:

✅ How she overcame doubts and family concerns and gave herself a year to test it out

✅ The toughest crisis in her business — cremating the wrong body - and how she bounced back despite the negative publicity

✅ The importance of technology in the funeral industry and how she markets her business on TikTok

✅ How she finds meaning in her work serving grieving families

Get the full show notes at Womenpreneur Asia.

This episode is sponsored by Redbox Studio.

Discover Krista's ebook about podcasting.

🔥 In celebration of International Women’s Day 2025, this special episode, repurposed from a webinar, features an insightful conversation about personal branding, stoytelling and selling.

The webinar features Krista Goon and Roselin Das and is hosted by FutureLab.

What You’ll Learn in This Episode:

✅ Why storytelling is the most powerful tool for women entrepreneurs

✅ How to build a strong personal brand that attracts the right clients

✅ Overcoming imposter syndrome and self-doubt in business

✅ The key to building credibility and trust in your industry

✅ Strategies to be consistent, visible, and authentic online

🌟 Whether you’re a solopreneur, startup founder, or business leader, this episode will help you craft a compelling personal brand and share your story with confidence!

This episode is sponsored by Redbox Studio.

In this episode of Womenpreneur Asia, we dive into the fascinating world of audio branding with Phoebe Lee, founder and managing director of Sonic Lobby in Malaysia.

Have you ever wondered why some brands are instantly recognizable just by a sound? From McDonald’s signature jingle to Netflix’s iconic "ta-dum," audio branding is everywhere—yet often overlooked.

Phoebe shares her entrepreneurial journey, from her childhood love for singing to launching a business in a niche industry.

She opens up about the challenges of transitioning from composer to business owner, how she overcame self-doubt, and the game-changing advice from her father that helped her succeed. Plus, she reveals her biggest business lesson—why letting go of control was the best decision for growth.

Highlights from this episode:

🎵 What is audio branding, and why does it matter for businesses?

🎵 The biggest misconception about music in branding (and why stock music won’t cut it)

🎵 How Phoebe found her niche in a male-dominated industry

🎵 The mindset shift that helped her go from struggling entrepreneur to thriving business owner

🎵 Her favorite business book and the one skill she’s most proud of

If you’re a business owner, creative, or someone looking for inspiration on building a brand that stands out, this episode is for you!

📌 Listen now and discover the power of sound in branding! 🎧

This episode is sponsored by Redbox Studio.

In a male-dominated industry, Renee Ismail, founder of Peachy Pixx, has defied expectations and built a successful videography business in Singapore.

From navigating gender bias to pivoting her business model, Renee’s journey is a masterclass in resilience and adaptation.

In this episode, she shares:

🎥 How she went from staying behind the scenes to building a strong personal brand

📱 The impact of social media on her business and why video is more important than ever

💡 Why she diversified her offerings to include mentoring, courses, and content retainers

🎙️ How she builds communities through podcasting and collaboration

Renee’s story proves that success isn’t about gender—it’s about passion, persistence, and evolution.

Whether you’re an aspiring content creator, solopreneur, or small business owner, this episode is packed with insights to help you stand out in the digital age and help you get started with your videos even if you're shy!

This episode is sponsored by Redbox Studio.

Get the full show notes at WomenpreneurAsia.com

Find out more about Podcasting Power, Krista's new ebook.

In this episode of Womenpreneur Asia, we sit down with Sharyne Fong, founder of Insight Business Advisory in Fiji.

Sharyne shares her inspiring journey from a 30-year corporate career in financial services to taking the bold leap into entrepreneurship.

She opens up about the challenges she faced, including pricing her services with confidence, navigating the uncertainties of entrepreneurship, and leveraging her network for success.

Sharyne also reveals how the COVID-19 pandemic unexpectedly accelerated her business, allowing her to embrace digital solutions and reach a broader audience.

Her story is one of boldness coupled with the power of strategic thinking and artful networking.

Join Sharyne and I as we dive into her entrepreneurial story and learn how she started, her perspective on balancing tradition with modern business strategies, and her advice for aspiring business owners.

🎧 Tune in now to hear her story!

This episode is sponsored by Redbox Studio.

Get the full show notes at WomenpreneurAsia.com

Find out more about Podcasting Power, Krista's new ebook.

Whei Chern Ho is the co-founder of MIEA Health, a startup in Singapore offering AI chatbot software as a service for clinics.

But her entrepreneurial journey didn’t start with a business plan or even the intention to launch a startup.

Instead, it was born from her years of experience in corporate healthcare communications and her desire to address a long-standing problem in patient care: effective communication.

Whei Chern’s startup, MIEA Health, is on a mission: “I want small clinics to thrive in today's digital world.” Her goal is to help small and medium-sized clinics in Southeast Asia benefit from digitization while preserving their personal touch.

For clinics, the AI chatbot solution takes on tasks no one enjoys, like following up with patients and answering routine questions. This not only improves efficiency but also allows healthcare professionals to focus on what matters most—patient care.

This episode is sponsored by Redbox Studio.

Get the full show notes at WomenpreneurAsia.com

Find out more about Podcasting Power, Krista's new ebook.

This episode of Womenpreneur Asia is with a Malaysian entrepreneur Melor Mokhtar.

She is a New York-based artist coach with a passion for empowering Asian women artists.

With a career rooted in the global art market and a life shaped by diverse cultural experiences as a child of a diplomat growing up in various parts of the world, Melor’s journey has been a journey of self-discovery which in turn has now become a journey of helping other women discover themselves.

As a coach, Melor combines business strategy, creative exploration and personal growth to help artists succeed. When women artists work wit her, they believe that they need more art business opportunities.

However, she doesn’t just address the business side of art; she also facilitates emotional and mindset transformations, helping her clients let go of societal and cultural expectations to embrace their creative selves fully.

This episode is sponsored by Redbox Studio.

Get the full show notes at WomenpreneurAsia.com

Find out more about Podcasting Power, Krista's new ebook.

Welcome to Season 9 of Womenpreneur Asia! In this special solo episode, Krista shares exciting updates and reflections on her journey as a podcaster, entrepreneur, and advocate for women in business.

Here’s what you’ll discover in this episode:

🎙️ A Fresh Format: Krista introduces solo episodes to share her personal insights, actionable tips and entrepreneurial wisdom alongside the usual inspiring interviews.

🌏 The NEW API Alliance: Learn about the launch of the Network for Women Entrepreneurs in ASEAN, Pacific, and India (New API), an initiative aimed at fostering collaboration and empowering women-led entrepreneur organizations across the ASEAN, Pacific and India region.

📚 Podcasting Power: Krista unveils her new ebook, Podcasting Power, which provides a strategic and practical guide for anyone looking to start an interview-style podcast and grow their platform.

This episode is sponsored by Redbox Studio.

Get the full show notes at WomenpreneurAsia.com

Find out more about NEW API and how you can be part of this movement across the region.

Find out more about Podcasting Power, Krista's new ebook.