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Persuasion is not a sales skill - it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by listening to what your buyers really want?

Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow.

Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help listeners turn the "impossible" and "unreachable" people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends. Just Listen provides simple but powerful techniques listeners can use to really get through to people.

Another extraordinary business fable from the New York Times best-selling author Patrick Lencioni. This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.

Proven customer engagement approaches for winning in the most important moments driving profitability and growth - customer retention and expansion.

If leaders aren't integrating their digital offerings into a philosophy of customer success, they will be defeated in the next decade because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer.

Follow These Guided Steps To Turn Your Business into a Never-Ending Money-Generating Machine - This is one of the best-kept business SECRETS top brands don't want you to know! You have two choices really, which are, run your business the usual way - where you have to chase new clients or depend on referrals every single time OR transition into a subscription-based business model and never have any problems with client acquisition and cash flow ever again!

Selling in today's economy has changed. So it's time to rethink how we generate sales to create a sustainable model that produces consistent results. This book addresses the shifts sales professionals and their organizations need to make in introducing modern sales strategies. It provides insights and proven strategies for business owners, sales executives, leaders, and professionals.

Whether you are a seasoned business owner or just starting out on your entrepreneurial journey, the quest to increase sales and grow your business is a common goal shared by all. In today's competitive marketplace, success requires more than just a great product or service—it demands strategic thinking, effective marketing, and a deep understanding of your customers' needs and preferences.

In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers. In the book, you'll learn value-based selling techniques to become a trusted business advisor who instills confidence in buying decisions despite unpredictable business environments.

If you don’t offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it. In today’s hypercompetitive environment, companies can no longer be just B2C or B2B. They must become B2Me—more personal, more relevant.

Discover how to leverage cutting-edge AR and VR technologies to transform your small business! Whether you're a tech novice or a seasoned entrepreneur, this book provides the tools and knowledge to stay ahead of the competition in the digital age. Unlock the potential of AR and VR to drive growth, enhance customer engagement, and revolutionize your business operations.

The Heart of Hospitality is the essential guide to creating exceptional customer service and hospitality for guests of all generations, including millennials, boomers, and more.

What if you could guarantee your customers an amazing experience, and then deliver on that promise every time? The Guaranteed Customer Experience is a step-by-step guide to earning customer-driven growth. Discover how experience guarantees can help you win more customers, improve retention, and restore trust after service failures.

Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out.

Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity.

Have you ever felt invisible? Your lips are moving, but no one's hearing you. It's frustrating when your great ideas or insights are overlooked. It can make you want to scream! Instead, take the next thirty days to learn and implement powerful tactics to improve your quality of communication. Whether making a case for budget dollars, being interviewed by a reporter, speaking up in a staff meeting, or having a heart-to-heart with your partner, your voice is important.

Pharma Customer Experience reveals twenty secrets that pharmaceutical and biotechnology companies are using today to connect emotionally with their customers—both patients and healthcare professionals.

Salespeople need answers, fast! Now, one book brings together all the proven, tested, instant answers they'll ever want: Little Red Book of Sales Answers. This is the legendary Jeffrey Gitomer, the world's #1 sales presenter and author of the inspirational 250,000-copy best seller Little Red Book of Selling. This new book goes beyond anything Gitomer's ever done, offering 99.5 quick, fun-to-read, real-world answers guaranteed to make sense, and make money!

A audio course in the Hindi language for those in customer service roles. Topics covered include customer interaction in many different settings, such as hospitality, travel, finance, and others. This is an ideal way for English speakers to build up their Hindi communication skills for customer-focused roles.