検索キーワード： 著者 "Eric Yaverbaum" すべてのカテゴリー

Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly guide gives you practical insights on using the many components of PR to create successful campaigns.

Your mission: Create a vision and turn it into reality. Your challenge: Compel any group of people to help you achieve success. Your solution: The Everything Leadership Book, 2nd Edition has the tips and techniques you need to change your management style into true leadership. This valuable resource includes practical advice on leadership techniques, as well as guidance on what separates the leaders from the followers.

Basing his work on interviews with 100 top executives of diverse companies (ranging from the American Red Cross to the Walt Disney Internet Group), the head of a New York public relations firm confirms a survey finding that experience greatly contributes to leadership ability.