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Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

We are now living in a world with over 100 brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes? Brand Thinking and Other Noble Pursuits contains 20 interviews with the world’s leading designers and thinkers in branding.

Tarea es la de pintar a Don Quijote hasta más difícil que la de hinchar un perro. No ya ilustrar la obra imperecedera de Cervantes, sino vestir de carne visible y concreta un espíritu individual y vivo, no mera idea abstracta. Con escrupuloso cuidado me he entretenido en entresacar de las páginas vivas de El Ingenioso Hidalgo, cuantos pasajes se refieren más o menos directamente a los caracteres físicos de Don Quijote. Invito al lector a que divaguemos un poco acerca de la expresión pictórica de este símbolo vivo.

Author Paul Sahre shares deeply revealing stories that serve as the unlikely inspiration behind his extraordinary 30-year design career. Sahre explores his mostly vain attempts to escape his "suburban Addams Family" upbringing and the death of his elephant-trainer brother. He also wrestles with the cosmic implications involved in operating a scanner, explains the disappearance of ice machines, analyzes a disastrous meeting with Steely Dan, and laments the typos, sunsets, and poor color choices that have shaped his work and point of view.

Info We Trust celebrates data storytelling, as explained by one of the field's most talented creators. Both engineer and artist, R. J. Andrews draws on disciplines from across the human experience to show how to create new ways of seeing the world. And most importantly, to build powerful data-driven information that is worthy of trust.

Digital Strategy: The Art of Digital Brand Design.

To be able to find our way back to beauty is a deceptively urgent task in the world today. Everyone deserves revelations, the kind that are daily, hugely personal, and very often ephemeral. We are surrounded by beauty—beauty that isn’t something we can buy: spiderwebs only seen in the sunlight, the greenish glow of a fox’s eyes watching in the dark, or the comforting screech of the subway that takes you to your many futures. Everything, Beautiful explores what beauty is, why it matters, and how we can find it in our everyday lives.

Designing Terry Pratchett's Discworld takes listeners behind the scenes of the amazing partnership between Sir Terry Pratchett and artist Paul Kidby. It shows how the Discworld was brought to visual life - from the earliest sketches to the final magnificent masterpieces - and how Terry and Paul absorbed influences from art and pop culture, fusing them into the Discworld landscape.

Designing Terry Pratchett’s Discworld is a celebration of Discworld art and a brilliant homage to the decades-long collaboration between artist Paul Kidby and Sir Terry Pratchett that takes listeners behind the scenes of one of the great creative partnerships. It shows how the Discworld was brought to visual life—from the earliest sketches to the final magnificent masterpieces—and how Pratchett and Kidby were influenced by art and pop culture, fusing them into the Discworld universe.

¿Estás buscando la mejor manera de aumentar el valor de tus productos, servicios y negocios? Entonces, bienvenido emprendedor a este curso de Branding en español: te guiaremos paso a paso a crear una estrategia de marca que puedas llevar tu negocio al siguiente nivel. Si bien tus productos y servicios pueden ser perfectos, ¿tu audiencia realmente sabe algo sobre tu marca? La forma más efectiva de convertir a las personas en clientes leales es creando una marca poderosa para tu negocio.

Ever dreamed of making a livelihood out of your logo design skills? Let Ian Paget, acclaimed designer and host of the Logo Geek Podcast, be your guide. Dive deep into his candid tales of transforming a passion into a successful career. Through his personal anecdotes and tried-and-true strategies, Ian lays out the path he took—and you can too.

Murray's son Mason Ball shares all the hits and misses and long years of hard graft that went into what would become the wildly successful creative enterprise: Footrot Flats. From his unique viewpoint and with candid honesty, Mason reveals the real-life backstory to Murray's most iconic characters and themes, telling the story of the man—and father—who could see the quirks of human nature and capture them with the stroke of a pen.

Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world’s leading brands at the world’s top agencies. The book is structured to follow the author’s proven Brand Centered Management™ process, with a smattering of different “tools” split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can listen to the book in stepwise fashion or cherry-pick in whatever order you wish—just like a dim sum meal.

Kommt das Ihnen bekannt vor? Sie sehen sich die Urlaubsfotos an und irgendwie wirken diese zu Hause betrachtet viel matter und auch ganz anders als auf dem Kameradisplay. Möchten Sie aus verschiedenen fotografischen Erinnerungen ein Wandbild oder eine Collage erstellen? Kribbelt es Ihnen schon immer in den Fingern, wenn Sie spannende Composings und kreative Montagen zu Gesicht bekommen? Oder benötigen Sie ganz simpel nur ein wenig Fachkompetenz für Bild optimierende Aufgaben im Büro oder Ihrer eigenen Firma? Tatsächlich stecken hinter so manch magischem Ergebnis einfache Handgriffe.

Dive into the world of illustration and freelancing with The Illustrator’s Guide, the complete creative companion to developing an exceptional and fulfilling illustration career. Whether you are fresh out of college, changing careers or in your early years as an illustrator, The Illustrator’s Guide offers a unique insight into the industry for beginners and aspiring illustrators. The Illustrator’s Guide walks you through the highs and lows you can expect as an Illustrator, with thoughtful insights and advice to ensure you are working towards sustainable and achievable goals as a creative.

"THE QUICK AND DIRTY GUIDE TO PERSONAL AND SMALL BUSINESS BRANDING" is a comprehensive and practical handbook that takes you on a journey to build and establish a strong brand for your small business. Written by an experienced entrepreneur who has successfully navigated branding challenges, this book provides valuable insights, tips, and step-by-step guidance to help you create a compelling brand identity.

Diario de AzuLES es el reflejo de una pasión cromática, pero también el relato cotidiano de Ales, apelativo con el que llaman a Alejandra G. Remón las personas más cercanas. En estas páginas la autora nos ofrece un paseo íntimo por su universo más personal, libre y verdadero (no en vano el azul es el color de la libertad y la verdad): aforismos, reflexiones y poemas que hablan de nostalgia, placeres sencillos, sueños, incertidumbres y deseos.

You’ve always wanted to take your art to the next level. Now you can!

Do you want to be more creative in your data communication? Looking for specific creativity advice tailored for those in the data field? Chart Spark is the transformative guide you've been waiting for. As an acclaimed information designer and host of the popular podcast Data Viz Today, Alli Torban understands the struggles faced by data professionals who don't identify as "creative types." She shares her journey from data analyst to creative information designer and distills years of experience and interviews with successful data visualization designers into this concise, actionable book.

Feeling stuck in the same old creative patterns? If so, it’s time to change it! “Creative Code: Use AI Tools, but Create like a Human” is a hands-on guide for those who want to think and create differently through framework thinking.