検索キーワード： 著者 "J. M. Best" すべてのカテゴリー

In this book, multi-award-winning sales expert and BRAIN APPS author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. Learn why and how you should always appeal to your customer's emotions. Discover the weird quirks of the human memory that keep you from making an impact on your customer—and how to overcome them.

From the creators of the number one best-selling horror anthology Nightmareland, the follow up to the number one best seller Dark Visions, and the number one best seller The Box Under The Bed comes a new collection for your darker tastes: Spellbound - a horror anthology with 27 stories from 16 authors.

For years, most of us believed that remarkably talented people were born different, and that exceptional performance lay beyond our grasp. Now, groundbreaking neuroscience studies are revolutionizing our understanding of "genius" and how it works. Brain Apps is the first book to consolidate that research into a unifying theory for radically boosting your achievement. Robert G. Best combines years of study with one-on-one interviews featuring renowned scientists like Karl Anders Ericsson, B.J. Fogg, and Arne Dietrich.