検索キーワード： 著者 "Jonathan Kelley" すべてのカテゴリー

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.

You see the newest fad or crash diet everywhere - on TV, in magazines, in bookstores, on social media, and hear about it from your friends. Many of them promise weight loss with fast, quick results, often by eating less, and cutting out a lot of your favorite foods. So what harm could there be in trying? Not only do they make many people develop eating disorders, but they can slow down your metabolism, cause obsession over weight, increase weight gain over time, predispose us to certain diseases, and cause us to develop unhealthy.

Investigative reporter Nora Hesper spends her nights cloaked in shadows. As Indigo she's become an urban myth, a brutal vigilante who can forge darkness into weapons and travel across the city by slipping from one patch of shadow to another. Her primary focus both as Nora and as Indigo has become a murderous criminal cult called the Children of Phonos. Children are being murdered in New York, and Nora is determined to make it stop, even if that means Indigo must eliminate every member.

Tom Kelley, author of The Art of Innovation and the general manager of IDEO, the world-famous design firm, illuminates the strategies IDEO used to beat the devil's advocate and drive creativity throughout the organization.