検索キーワード： ナレーター "Michael McQueen" すべてのカテゴリー

In this landmark best-seller, award-winning trends forecaster and business strategist Michael McQueen explores the five reasons even the greatest companies become obsolete. More importantly, Michael looks at what separates the enduring from the endangered. Highlighting principles and lessons from businesses such as Lego, IKEA, and Harley-Davidson, he identifies six keys to reinventing your organization before change forces you to.

In this ground-breaking best seller, you will learn how the era into which you are born has a profound effect on your perceptions and worldview. Building on this understanding, you will begin to see why Millennials/Gen Y are so different and discover some powerful strategies for engaging them be it at home, in the classroom or at work. Get set for an entertaining, revealing, and insightful look inside the minds of today's young people.

Drawing on the latest discoveries in disciplines ranging from neuroscience to behavioral economics, McQueen suggests that we are too often using 19th- and 20th-century techniques to change 21st-century minds—and are wondering why it’s not working. What we need is an upgrade in our understanding of what it really takes to influence others.