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Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.

The Ellipsis Manual is the kind of book that used to be locked away deep in a vault underground, far away from the prying eyes of those who could misuse its power.

What do you do with a little kid who...won't brush her teeth...screams in his car seat...pinches the baby...refuses to eat vegetables...runs rampant in the supermarket? Organized according to common challenges and conflicts, this book is an essential emergency first-aid manual of communication strategies, including a chapter that addresses the special needs of children with sensory processing and autism spectrum disorders.

Do you know how the wealthy look at the world? Where are their priorities? What are their spending and investing habits? How do they feel about opportunity, poverty, charity, and employment? The answers just might surprise you. But acquiring the mindset of a millionaire takes more than a focus on money. In fact to the very rich, money is a byproduct of value given. This is just one crucial piece of the entire picture, revealed here in this program.

Childfree Wealth Specialist® Dr. Jay Zigmont flips FIRE—Financial Independence, Retire Early—on its head, showing how people without kids can live the FILE life—Financial Independence, LIVE Early—by following his eight No-Baby Steps. Whether you're single, coupled up, or planning the perfect Golden Girls living arrangement with your best friends, The Childfree Guide to Life and Money is the most comprehensive resource for designing your life, figuring out your finances, and living your best life.

Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator's Dilemma is the book no manager, leader, or entrepreneur should be without.

In this bestselling book, authors Jeff Dyer, Hal Gregersen, and Clayton M. Christensen build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact.

As intriguing today as when it was first published, Hume's An Enquiry Concerning Human Understanding is a fascinating exploration into the nature of human knowledge. Using billiard balls, candles, and other colorful examples, Hume conveys the core of his empiricism - that true knowledge can be gained only through sensory experience.

Taxing the Rich draws on unparalleled evidence from 20 countries over the last two centuries to provide the broadest and most in-depth history of progressive taxation available. Scheve and Stasavage explore the intellectual and political debates surrounding the taxation of the wealthy while also providing the most detailed examination to date of when taxes have been levied against the rich and when they haven't.

I caught the attention of a monster. I didn’t ask for it. Didn’t even see it coming. But the moment I do, it’s too late. Killian Carson is a predator wrapped in sophisticated charm. He’s cold-blooded, manipulative, and savage. The worst part is that no one sees his devil side. I do. And that will cost me everything. I run, but the thing about monsters? They always chase.

Progressives claimed they knew how to solve homelessness, inequality, and crime. But in cities they control, progressives made those problems worse.

I caught the attention of a monster. I didn’t ask for it. Didn’t even see it coming. But the moment I do, it’s too late. Killian Carson is a predator wrapped in sophisticated charm. He’s cold-blooded, manipulative, and savage. The worst part is that no one sees his devil side. I do. And that will cost me everything. I run, but the thing about monsters? They always chase.

Nellie Bly was a journalist and one of the first investigative reporters ever. She went undercover to expose wrongdoing and famously raced around the world so she could write about the experience for her newspaper. Reaching for her dreams wasn't easy. But Nellie never gave up, no matter how many obstacles she faced - and she helped others along the way.

When award-winning economist Emily Oster was a mom-to-be herself, she evaluated the data behind the accepted rules of pregnancy, and discovered that most are often misguided and some are just flat-out wrong. Debunking myths and explaining everything from the real effects of caffeine to the surprising dangers of gardening, Expecting Better is the book for every pregnant woman who wants to enjoy a healthy and relaxed pregnancy—and the occasional glass of wine.

Ross Gay’s The Book of Delights is a genre-defying collection of essays that record the small joys that occurred in one year, from birthday to birthday, and that we often overlook in our busy lives. His is a meditation on delight that takes a clear-eyed view of the complexities, even the terrors, in his life, including living in America as a Black man; the ecological and psychic violence of our consumer culture; the loss of those he loves.

Mindfulness meets execution...at work. The wisdom of 13 Eastern sages, augmented by modern research on workplace influence, is the basis for profound yet practical advice on getting things done without force. The Art of Quiet Influence shows anyone how to use influence, a key mindfulness principle, to get things done. Through the classic wisdom of 13 Eastern sages (especially the Buddha), relevant insights from influence research, and anecdotes and advice from 25 contemporary experts, Davis lays out a path for becoming a 'mainspring,' an unobtrusive yet powerful influencer.

With skills specifically designed for intelligence operations, Chase Hughes releases yet another groundbreaking audiobook. In Six Minute X-Ray, you’ll learn the most powerful people-reading system in the world. Chase exposes and unpacks simple techniques that come together to allow you to see beyond the mask that anyone is wearing. In less than six minutes, you’ll know more about the hidden side of the person you’re speaking to than their own friends and family - no joke.

The devastation of 7 October 2023 and the horrors that followed astounded the world. But the Israel-Palestine conflict didn't start on 7 October. It didn't start in 1967 either, when Israel occupied the West Bank, or in 1948 when the state of Israel was declared. It started in 1882, when the first Zionist settlers arrived in what was then Ottoman Palestine. Ilan Pappe untangles the history of two peoples, now sharing one land.

The first authoritative biography of film legend Bruce Lee, who made martial arts a global phenomenon, bridged the divide between Eastern and Western cultures, and smashed long-held stereotypes of Asians and Asian Americans. Forty-five years after Bruce Lee’s sudden death at age 32, journalist and best-selling author Matthew Polly has written the definitive account of Lee’s life. It’s also one of the only accounts; incredibly, there has never been an authoritative biography of Lee.