What does it really take to turn unimaginable loss into purpose, power, and hope? Dive into a vulnerable conversation about resilience, solo motherhood, and building a legacy that lasts.

My guest today is Ashleigh Conwell, a mum to triplets, entrepreneur, keynote speaker, and founder of Yellow Falcon. After losing her husband while 17 weeks pregnant, Ashleigh transformed her profound grief into a mission: empowering women to own their stories and find hope through resilience.

In this episode, I speak with Ashleigh Conwell about her journey from heartbreak to healing, and how she balances solo parenting and entrepreneurship. We unpack the mental load, the process of grieving, and the steps Ashleigh took to channel pain into a meaningful legacy for herself and her children. Her wisdom and practical strategies offer hope for anyone facing adversity.

Chapters:

00:00 Welcome & Episode Hook
02:30 Ashleigh’s Story—Life Changes Overnight
06:50 Identity, Grief, and Early Motherhood
08:30 Starting Yellow Falcon and the Power of ‘Death Admin’
14:30 Grief, Generational Trauma, and Healing
19:30 Practical Steps: Checklists & Systems for Solo Parents
26:20 Mental Load and Routine as Survival Tools
34:00 Outsourcing, Boundaries, and Support
41:00 Evolving Values and Living with Intention
44:30 Ashleigh’s Inspirational Quote & How to Connect

Follow Ashleigh Conwell on Instagram: https://www.instagram.com/ashleigh.conwell/

Yellow Falcon: https://www.yellowfalcon.com.au/

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What if you could reclaim over 10 hours every week using a simple AI workflow — and finally achieve true balance between your business and family life?

In this episode, I reveal how AI became my strategic partner to automate content creation, boost productivity, and protect my work-life balance. I share my RESET framework and practical steps to build sustainable business systems that free up time for what truly matters.

Key Topics Covered (Chapter Timestamps)

00:00Introduction & personal journey with AI

06:00 How AI increases marketing productivity and decision-making

09:20 Scaling content using AI without burnout

14:00 Repurposing podcast content into keynotes and marketing assets

18:50 Returning to one-on-one coaching through AI time savings

23:30 The RESET framework: Recognize, Establish, Systems, Embrace, Time

28:10 Steps to build AI-powered content strategy and brand presence

32:40 Leveraging AI for digital marketing and automation

34:45 Building and nurturing community with AI support

37:20 Invitation to AI-powered content workshop & next steps

Resources & Tools Mentioned

Fireflies.ai (transcription & notes)

Perplexity.ai (AI research & drafting)

Are you ready to take action and reduce burnout:

DM me to join the AI content workshop or book your discovery call.

Instagram: Legacy_Building_Mamas

Website: Join HER Digital Freedom Inner Circle

Let’s connect: Book a Call here

This Workshop is for ambitious women entrepreneurs seeking freedom and clarity through AI-powered business systems and sustainable content creation.

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

Stay inspired and learn more about building your business:

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👉 https://www.facebook.com/groups/legacybuildingmamas

Trying to juggle building your business and staying connected with your family—without burning out?

This episode gives you the real, raw story of what it’s like to build a business with your partner and kids along for the ride—including how we pulled ourselves back when everything felt like it was falling apart, and our honest, doable plan to 10x in a way that works for real life, not just the highlight reel.

Joining me is Adam Lopez Delon—my husband, my business partner, and proud dad of our two girls. Adam is the resilience engine behind our ventures, from rebuilding after setbacks to driving Sales Command’s rapid growth.

In this milestone 100th episode, Adam and I get raw about the real, messy, and rewarding journey of building businesses and raising kids together. We dive into the sacrifices, mindset shifts, and systems that helped us not just survive but set the stage for scaling—while finally putting our well-being and family first.

Key Topics Covered:

00:00 Why entrepreneurship with young kids isn’t romantic

03:00 Surviving setbacks: business pivots and resilience

07:30 Burnout symptoms: missing pillars and family costs

12:10 Rebuilding: alignment vs. sacrifice in dual-career couples

16:40 Tools & breakthroughs: AI advice and structured systems

22:05 Should we go back to corporate? Comparing paths

26:00 The 2x vs. 10x growth mindset and working smarter

30:25 Building sales engines, personal branding, and vision

34:00 Intentional family time, calendar systems, and boundaries

38:00 Key takeaways for entrepreneurs building with family

Connect with Adam:

Personal LinkedIn: Adam Lopez Delon

https://www.linkedin.com/in/adam-lopez-delon/

SalesCommand LinkedIn:

https://www.linkedin.com/company/salescommand/

If you would like to learn more about the upcoming AI Prompt Workshop

DM Me on Instagram: https://www.instagram.com/legacy_building_mamas/

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

Stay inspired and learn more about building your business:

🎥 Subscribe to My YouTube Channel:

👉 https://www.youtube.com/@legacybuildingmamas/videos

Join the Legacy Building Mamas FB Group:

👉 https://www.facebook.com/groups/legacybuildingmamas